How Can Alternative Emails Seriously Improve Your Email Engagement?

10/12/21 • 21 min

Entrepreneurs and small business owners know how important email engagement is. But is it possible that the traditional newsletter is holding you back? We spoke with Meera Kothand, an email marketing strategist. She reveals how you can say, “Goodbye Newsletter, Hello Audience!” You might be a bit skeptical, but trust us, you'll want to hear her out. By the end of our podcast discussion, you'll be inspired and equipped to refresh your email strategy.

Meera Kothand is an email marketing strategist and 3X Amazon bestselling author of the books The One Hour Content Plan, The Blog Startup, and But I’m Not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email SystemTM and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her eight-year-old daughter.

Our conversation starts with where Meera's passion for email strategy came from. As she describes, she was almost done with maternity leave when she got a diagnosis and had to have surgery. This experience had her rethinking her career and passions. Before long, she was a successful blogger, author of three books, and an expert on email. Today, Meera helps entrepreneurs, especially solopreneurs and one-person-shows, as well as small businesses.

https://vimeo.com/620040728

In case you haven't noticed lately, we’re living in wild and ever-changing times. How have trends over the past year affected email engagement? Meera shares some of her observations of late, as well as some insight into how things will continue to evolve in the coming months and years. Because society and communication both change so rapidly these days, it's important to keep up with the trends that work today.

Traditional e-newsletters have been affected by these trends... but how? Newsletters have been around for a long time, but they may not be as effective as you'd think. Is it because you send out too many newsletters? Perhaps you put too much into them, weakening their focus? Meera explains all here, but moreover, she offers ways to counteract the limitations of newsletters. Indeed, by following her tips here, you'll see a boost in email engagement. Just make sure what you're sending out has real intention behind it.

Meera then outlines some of the benefits of adopting a non-traditional newsletter and fresh email alternatives. Have you considered gamifying your emails? Maybe infusing them with quizzes or something inspirational? Meera reveals some new ideas that will lead to your emails standing out and seeing increased email engagement.

You can learn more about Meera Kothand at her official website here. Be sure to find her Email Lists For Newbies course here as well. You'll also want to read her three books: The One Hour Content Plan, The Blog Startup, and But I’m Not an Expert!

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Check out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!
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https://vimeo.com/620040728

Support the show

Check out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!
https://www.petite2queen.com/

Previous Episode

Can Intuitive Healing Really Connect Us With Our Fuzzy Friends?

We all want what’s best for our pets, and when something is wrong, we’ll do everything in our power to make them feel better again. But what do you do when traditional medicine and veterinary care aren’t helping? We spoke with Lesley Nase, an expert in intuitive healing and animal communication, about how she helps animals via an alternative method. She helps animals – from cats and dogs to horses and more – through her Shamanic healing practice.

Lesley Nase is known for her Intuitive Animal Communication and Healing work. She creates a compassionate and loving space with people, animals, and nature by connecting with source energy to help them find their own inner knowing and power to heal themselves. Lesley has served on the board of Second Chance Animal Center, where she’s done sessions for unusual cases, specializing in raising motherless kittens and caring for mothers with kittens. She has also helped raise funds for the Humane Society.

Lesley is the author of the children’s book, Who Paints the World, a collaboration with her daughter, Rebecca Nase Chomyn, a metal sculptor, watercolor painter, and chalkboard artist. For over 30 years, Lesley has helped countless cats, dogs, horses, and other animals, along with people all over the world, access their own innate energy for healing to restore and find balance physically, mentally, emotionally, and spiritually. Lesley is the creator of Intuitive Animal Healing.

To start our conversation, Lesley shares how she became a Shamanic healing practitioner for animals. Her love of animals goes way back to her early childhood, and it eventually led her to realizing her ability to communicate with animals in a way most people don’t.

What is intuitive animal healing, and does how it work? As Lesley explains, it’s about using intuition and empathy to better understand the animal and what is causing it discomfort. We all have intuition, but it takes practice to develop the skill and utilize it with animals. Lesley has more than 30 years of experience, and this allows her to heal animals when other methods don’t work.

Her healing is part of an animal’s overall care plan. It’s not meant to replace veterinary care; indeed, that is still important for all animals. However, where traditional medicine may not work or where the root cause of a problem is hard to find, that’s where Lesley comes in. Her intuitive healing allows her to catch things that have been missed, thus finding a path to help the animal.

Of course, some people out there may consider what she does woo-woo. However, as Lesley and her clients have found, her intuitive healing does work; she has legitimately helped many pets and animals.

Lesley has been involved with several organizations that aim to help animals. She talks about her work with these groups and who they help, as well as how you can get involved.

We can all improve out connections with our pets, though it will take time and practice. Lesley offers a free resource: a Heart2Heart Meditation that you can practice with your animals to develop a closer emotional connection. It’s available on her official website. Try it out and let us know how it goes!

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Check out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!
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Next Episode

5 Secrets to Recharge Your Sales After the Pandemic Detour

The COVID-19 pandemic has made - and continues to make - significant impacts on numerous industries and company departments, and that has certainly included sales. How can you adapt your sales and bolster them anew amid the ongoing pandemic? Our returning guest Faye Horton shares her insights on how to recharge on our new podcast.

Faye Saxon Horton is a Sales Strategist who has worked in Medicare Sales for more than 20 years. She owns a life insurance agency and helps people break barriers to create consistent residual income with Medicare and Final Expense sales. Faye is the author of three books, including 5 Things That are Killing Your Sales.

Surely all of us have noticed that the past year has been tough. This isn't just in our personal lives; the pandemic has also altered many industries, how we do business, and how we communicate. We’re continuing to see how these changes will affect our future as the pandemic rages on. So, how has COVID affected sales specifically? Faye points out some of the ways sales has needed to change course in response to COVID.

Now that we know what's changed, let’s talk about how to adapt to this new environment. Faye shares the five secrets to recharge your sales: agility, technology, confidence, flexibility, and originality. She explains why and how each of these power skills will deliver an enormous impact to your sales and how you can implement them in your sales strategy now.

Technology is a major one. How can sales professionals best utilize technology when conducting business? Faye offers insight into the technology that's currently available and how we can be prepared to utilize emerging technologies.

Faye also offers advice on how sales professionals can regain their confidence after a dip in performance during COVID. It's easy to feel down and even anxious about your sales results in the past year or two. However, keep in mind that we've all been working through some big and unexpected changes, and it will take all of us time to find out footing and determine what works amidst a global pandemic.

Why is originality so important to ask “why,” imagine new possibilities, and develop new opportunities and solutions? Faye shares how being open to new ideas is instrumental in your ability to recharge your sales. She ends our discussion with her best tips and methods that sales professionals can use post-pandemic.

Support the show

Check out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!
https://www.petite2queen.com/