Claim Your Career Crown

Most of us would love to lead a purpose-filled life, both personally and professionally. But how can we gain clarity on what our purpose is? How can we live in a way that honors that purpose and leads to happiness? We spoke with Gene Rice about how you can achieve a fulfilling and life and career.

Gene Rice is the co-founder and Chairman of Rice Cohen International. He is a nationally recognized executive recruiter, a keynote speaker, and executive coach. Gene was recognized by recruiter.com as one of the hundred most influential people in the history of recruiting and has helped thousands of people capture their dream jobs.

Before becoming an entrepreneur, Gene owned Rock and Roll clubs on Long Island featuring all original music. He then worked his way up the corporate ladder for an international Fortune 100 firm where he was promoted 5 times in 7 years and earned the title Executive of the Year. When he moved on to recruiting, he was named managing partner of the year 7 times by the largest recruiting organization at the time, MRI International.

Rice is the co-founder of the Plant a Seed Inspire a Dream Foundation, featured in People Magazine, which has helped over 700 underserved youth pursue their passions. He brings his desire to help others into all that he does.

His first book, Grad to Grown-Up, is one way he wishes to help others live a more purpose-filled life. All of Gene's proceeds from the book will be donated to the Plant a Seed Foundation.

Outside the office, Gene lives an enriched life with his wife of 38 years, 4 children, and 4 grandchildren. He prides himself on maintaining both physical and mental health and positively impacting his community.
Read more at petite2queen.com/purpose-filled-life-personally-professionally

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Do you have a tendency to binge eat or overeat? You're not alone! Millions of people - in America and around the world - struggle with their eating habits. It can be hard to understand why you make these eating choices, and moreover, difficult to change course. We spoke with Dr. Glenn Livingston about how he went from regularly binge eating to getting himself onto a healthier path. He shares how you can achieve your goal weight on our new podcast.

Dr. Glenn Livingston is a veteran psychologist and was the longtime CEO of a multi-million dollar consulting firm which has serviced several Fortune 500 clients in the food industry. Today, he is the author of the book Never Binge Again. After a personal journey out of obesity, Glenn spent decades researching the psychology behind overeating and binge eating. His unique way of approaching food choices has helped countless individuals to develop a normal, healthy weight, and a much more lighthearted relationship with food. He is not promoting a specific diet; rather, he is helping people understand and overcome what leads to overeating and avoid it!

Glenn is also a daily blogger with Psychology Today and has appeared in The New York Times, The Los Angeles Times, ABC, and many more.

Read more at https://petite2queen.com/stop-binge-eating/

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Entrepreneurs and small business owners know how important email engagement is. But is it possible that the traditional newsletter is holding you back? We spoke with Meera Kothand, an email marketing strategist. She reveals how you can say, “Goodbye Newsletter, Hello Audience!” You might be a bit skeptical, but trust us, you'll want to hear her out. By the end of our podcast discussion, you'll be inspired and equipped to refresh your email strategy.

Meera Kothand is an email marketing strategist and 3X Amazon bestselling author of the books The One Hour Content Plan, The Blog Startup, and But I’m Not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email SystemTM and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her eight-year-old daughter.

Our conversation starts with where Meera's passion for email strategy came from. As she describes, she was almost done with maternity leave when she got a diagnosis and had to have surgery. This experience had her rethinking her career and passions. Before long, she was a successful blogger, author of three books, and an expert on email. Today, Meera helps entrepreneurs, especially solopreneurs and one-person-shows, as well as small businesses.

https://vimeo.com/620040728

In case you haven't noticed lately, we’re living in wild and ever-changing times. How have trends over the past year affected email engagement? Meera shares some of her observations of late, as well as some insight into how things will continue to evolve in the coming months and years. Because society and communication both change so rapidly these days, it's important to keep up with the trends that work today.

Traditional e-newsletters have been affected by these trends... but how? Newsletters have been around for a long time, but they may not be as effective as you'd think. Is it because you send out too many newsletters? Perhaps you put too much into them, weakening their focus? Meera explains all here, but moreover, she offers ways to counteract the limitations of newsletters. Indeed, by following her tips here, you'll see a boost in email engagement. Just make sure what you're sending out has real intention behind it.

Meera then outlines some of the benefits of adopting a non-traditional newsletter and fresh email alternatives. Have you considered gamifying your emails? Maybe infusing them with quizzes or something inspirational? Meera reveals some new ideas that will lead to your emails standing out and seeing increased email engagement.

You can learn more about Meera Kothand at her official website here. Be sure to find her Email Lists For Newbies course here as well. You'll also want to read her three books: The One Hour Content Plan, The Blog Startup, and But I’m Not an Expert!

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In order to sell effectively, you must first know your target audience. However, for many, determining just who that is can prove to be challenging. The hardest part for most is in narrowing it down to a fairly specific niche. We instinctively want to sell to as many people as possible, meaning our marketing becomes too broad. But if you're selling to everyone, you're selling to no one. How can you finetune your niche? And from there, how can you make the right sales pitch for your ideal client? We spoke with Chala Dincoy, a marketing strategist who's worked with some of the biggest brands. She shares her wisdom on how to niche and pitch.

Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics). She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a marketing consultant and the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at International conferences.

Our conversation starts with learning about Chala's journey to becoming a marketing strategist and starting The Repositioning Expert. Chala has an impressive background, and after years of working with several household names, she has since authored two consequential books and launched her own organization. She's an expert on selling and zeroing in on the ideal client, making this a particularly informative podcast episode.

So, why is finding your niche essential to effective marketing and sales? Chala explains why homing in on your niche isn't just helpful, it's necessary to your success. Your target customer informs the product or service you provide, and understanding that ideal client is paramount to knowing how to reach them. Marketing and sales are most effective when you have a specific niche and truly understand that niche.

By now, you can accept the value of niching down in theory. But how does a company discover what their perfect niche is? That can be tricky, especially in the beginning. Chala shares advice on how to determine who you want or are best fit to sell to. This can take some time in researching, talking to your prospects and existing clients, and a bit of trial and error. But with time and attention, you will finetune your target.

Okay, you have a niche now. How do you make the right sales pitch for the people in that niche? This comes down to understanding your audience. What do they want, need, or lack? What has worked for them before that no longer gives them results? Where can you find them, and how can you reach them? Chala reveals the secrets to success here.

Sometimes, despite your best efforts, you may find that the niche you thought was right for you isn't working out. How can you course correct if your find that your niche isn’t working out? Chala offers some tips on how to determine where it went wrong and how to fix the situation. She then shares some final thoughts, tips, and advice about niching and pitching.

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In the past several years, there has been much discussion on the need to foster more inclusive workplaces, with special attention on general Diversity and Inclusion practices. However, we also need to see more diversity in leadership roles. Indeed, managerial-level diversity can be most instrumental in creating workplace environments that truly are inclusive of all kinds of people. One specific focus is on the queer community. How an we foster more LGBTQ+ leadership in the workplace? We spoke with Dr. Steve Yacovelli - "The Gay Leadership Dude" - about how to achieve this goal.

Steve Yacovelli (“The Gay Leadership Dude”) is Owner & Principal of TopDog Learning Group, LLC, a learning and development, leadership, change management, and diversity and inclusion consulting firm based in Orlando, FL, with affiliates across the globe.

Steve and TopDog have had the pleasure of working with some great client-partners who they consider to be members of their “pack”. He’s worked with Fortune 500 greats like The Walt Disney Company and Bayer to amazing not-for-profits like The Bill & Melinda Gates Foundation and The American Library Association; large universities like The Ohio State University and The University of Central Florida, to small entrepreneurial rock stars like International Training & Development and GovMojo, Inc. They have thoroughly enjoyed helping their client-partners grow, develop, expand, and be successful with our corporate learning, change management, diversity and inclusion, and leadership consulting goodness.

With over twenty-five years’ experience in leadership, strategy, organizational learning, and communication, Steve is a rare breed of professional that understands the power of using academic theory and applying it to the corporate setting to achieve business results. Oh, and he’s quite fond of dogs, too.
Read more at petite2queen.com/promote-lgbtq-leadership-inclusion

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