Lizee - Finding the best Circular Model for Customers & Business

08/27/24 • 34 min

Subscriptions as one circular instrument of many

Description Consumers are looking to adopt a circular economy, based on renting and buying second-hand. Anna Balez, founder and CEO of Lizee, shares her insights about consumer preferences with us.

Customers demand solutions for their problems. Subscriptions can be one solution, but they are not the only one. This interview looks at the differences between renting and second-hand from a customer, operations, and company perspective.

This episode is the third in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Anna Balez, Founder & CEO Lizee Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 01:37 Wear the Change 03:03 Can Renting be the only Circular Strategy? 08:52 What are the operational differences between renting & takeback schemes? 11:38 How to handle product variance 15:09 Transparency is needed to inform about the product condition 18:41 Are products or customers the decisive factor for renting? 23:26 Does Circularity fit into every Company's Strategy? 26:41 Make sure that customers can trust your brand 29:30 A Circular mix Everywhere 31:12 A call to all people enthusiastic about circularity

About Lizee Lizee provides a robust, highly efficient logistics framework that enables brands to easily implement and manage resale, rental and trade-in programs.

Further Links https://www.lizee.co/en

Transcript See episode page for the full transcript

Subscriptions as one circular instrument of many

This episode is the third in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Anna Balez, Founder & CEO Lizee Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

About Lizee Lizee provides a robust, highly efficient logistics framework that enables brands to easily implement and manage resale, rental and trade-in programs.

Further Links https://www.lizee.co/en

Transcript See episode page for the full transcript

Previous Episode

HP Instant Ink – Scaling a Value Proposition around the World

Running a PaaS in over 40 countries successfully

Never run out of ink - that is the promise of HP Instant Ink. This promise attracts millions of customers worldwide. Shuchir Bhatia, Global Product Manager for HP Instant Ink takes us on a journey to discover how HP runs this proposition on a global scale.

Shuchir explains why HP chose a Pay-per-Month over a Pay-per-Use (or Pay per Page) plan and how the ink and the printer play together for HP Instant Ink. Connectivity is key, also for fraud protection. Additionally, we get insights into regional adaptation parameters and the go-to-market interfaces with the local sales organisation.

This episode is the second in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Shuchir Bhatia, Senior Product Manager: Consumer Subscriptions - Instant Ink (Global)

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 02:06 What qualifies HP Instant Ink as Product-as-a-Serive 05:13 Pay per Use vs Pay per Month 08:07 Market focus: B2B and B2C 09:26 Product Service Bundle 11:11 Connected Devices as Enabler 14:19 Fraud Protection and Remote Control 21:10 International differences in the proposition 25:40 Internal Organisation: Global and local teams 29:21 Good internal collaboration 31:52 Ensure reverse logistics, customer education and scalable infrastructure 34:08 The future: AI, product design & sustainable materials 37:31 Wanted: Partners from adjacent services

About HP Instant Ink: HP Instant Ink is a subscription service offered by HP that provides customers with a convenient way to manage their printer ink needs. Instead of purchasing ink cartridges individually, subscribers pay a monthly fee based on the number of pages they plan to print.

Further Links HP Instant Ink https://instantink.hpconnected.com/uk/en/l/v2

Transcript See page post at Circularity.fm https://circularity.fm/hp-instant-ink-scaling-a-value-proposition-around-the-world/

Next Episode

Philips - Operating & Communicating Refurbishment Successfully

Building the Foundation of Product-as-a-Service

Description Running a Product-as-a-Service Business includes refurbishing products. It is not only a process in itself. It can also be another business model in itself.

Philips created a symbiotic relationship between PaaS and Refurbishment. PaaS returns are refurbished and sold as refurbished products. And many more products that are not available as subscriptions can be bought as refurbished.

In this episode, Boris Romero and Vincent van Lamoen from Philips give us insights into the refurbishment process, customer communication and the differences between the subscription and refurbishment propositions.

This episode is the fourth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Boris Romero, New Business Venture Lead, Personal Health, Philips

Vincent van Lamoen, Finance Director Personal Care, Philips

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 03:39 The overview of Philips products offered as refurbished and as-a-service 08:44 Offering new or refurbished products as subscription 10:32 Giving information about the quality of refurbished products 13:00 Changing product design based on refurbishment requirements 13:37 Replacing hygienic components 14:06 Consumer research predicted different results than actual customer behavior 14:59 The refurbishment process in detail 19:00 Always meeting the legal requirements 21:30 Communicating about Refurbishment to Customers 28:44 Refurbishment is contributing to the triple bottom line 30:23 Refurbishment sells on its own, Subscriptions not necessarily 31:44 Reducing decision time with subscription options 32:33 Refurbishment and subscriptions require endurance and an end-to-end view 34:41 Customers and regulators will create more demand 37:15 Invitation to share and learn with others

About Philips (from website): Royal Philips of the Netherlands is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.

Further Links: Breast Pump Rental Shop (The Netherlands): https://www.philips.nl/c-e/mo/rental-breast-pump.html

Refurbished Shop (The Netherlands): https://www.philips.nl/c-e/shop/ho/household-refurbished-shop.html# Refurbished Shop (Germany): https://www.philips.de/c-e/shop/de-generalueberholt.html Refurbished Shop (UK): https://www.philips.co.uk/c-e/shop/ho/household-refurbished-shop.html

Press Release: Philips takes home Cannes Lions Creative Business Transformation – Sustainable Commerce – Grand Prix award for Better than New campaign https://www.philips.com/a-w/about/news/archive/standard/news/articles/2024/philips-takes-home-cannes-lions-creative-business-transformation-sustainable-commerce-frand-prix-award-for-better-than-new-campaign.html

Philips Better Than New Full Campaign Video https://www.youtube.com/watch?v=M8h_Op0qCw0

Transcript See episode page for the full transcript https://circularity.fm/philips-operating-communicating-refurbishment-successfully/

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