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Patrick Hypscher
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Top 10 Circularity.fm Episodes
Goodpods has curated a list of the 10 best Circularity.fm episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Circularity.fm for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Circularity.fm episode by adding your comments to the episode page.
How to win colleagues for the circular economy with Vojtech Vosecky, The Circular Economist | CIRCULAZE SUMMIT
Circularity.fm
02/11/25 • 28 min
"Transforming a linear business into a circular one requires the support of many colleagues. But how do you win them over for a circular future?
In this episode, Vojtech Vosecky, LinkedIn's Top Green Voice with more than 143k followers, gives an insight into his communication strategy. Whether for building new circular business models, circular product design or improving recycling rates, Vojtech's tips help circularity professionals with internal stakeholder communication.
This episode is part of the CIRCULAZE Summit series from November 2024.
People Vojtech Vosecky, Founder and CEO, The Circular Economist
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 02:18 Vojtech's personal motivation 03:23 Stories are key 06:22 The right format 08:32 Arguments depend on the audience 11:09 Trash and Cash 14:36 Dealing with Social Media critics 16:58 Winning colleagues 21:07 Communication skills are essential 23:13 Looking back at CIRCULAZE Summit 25:00 The Launch of the Circular Economist
About Vojtech Vosecky is LinkedIn's Top Green Voice.
The Circular Economist is a live course & community for anyone wanting to master the circular economy.
Further Links https://circulareconomist.org/ https://circulaze.com/summit/
One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-to-win-colleagues-for-the-circular-economy-with-vojtech-vosecky-the-circular-economist/
11/13/24 • 34 min
A durable and long-lasting product is a promising starting point for circular activities. Yet organisational challenges remain.
In this episode, Caroline Stern gives insights into Hilti Group's challenges when measuring and improving its circularity. It starts with logistics, spans over accounting, and includes selecting the right input data for ERP systems designed for a linear world.
This episode is the 12th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Caroline Stern, Head of Sustainability for South Asia Pacific, Hilti Group https://www.linkedin.com/in/carolinestern/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro 02:09 Changing the direction of an organisation 04:09 A strong circular foundation 05:58 Access to products as door opener for reuse 08:31 Reuse as better than new 09:34 How Reuse changes internal logistics 13:24 Facing linear depreciation of circular assets 16:06 Defining the production location of a reused product 16:50 Reused product as (no) waste 17:29 The organisation of reuse as the real complexity 18:38 The role of data on resource consumption and CO2 22:23 All products will become more sustainable 27:58 Long last products as basis for PaaS 29:11 Keep the offering in the center 31:42 Open Door Climate and Southeast Asia
About Hilti
Hilti develops, manufactures, and markets products for the construction, building maintenance, energy and manufacturing industries, mainly to the professional end-user. About 32,000 employees work for Hilti.
Further Links
Hilti’s Fleet Management Service: https://www.hilti.com/content/hilti/W1/US/en/business/business/equipment/fleet.html
Hilti’s Reuse activities https://reports.hilti.group/2022/our-stories/circularity-second-life-of-tools
Hilti’s Circularity Measurement https://www.hilti.group/content/hilti/CP/XX/en/company/media-relations/media-releases/bcgsapcircularitystandardscircelligence.html
Transcript
See the episode page for the transcript: https://circularity.fm/hilti-overcoming-hidden-complexities-of-circular-rental-and-reuse/
Circularity Capital - The Asset’s influence on Funding
Circularity.fm
09/17/24 • 40 min
When is a business model considered circular? A fund with circularity in its name must answer this question.
Andrew Shannon, Partner at Circularity Partners, gives us her answer. A benchmark market method is used to examine the behaviour of the portfolio company's customers.
In addition, Andrew describes how the financing challenges of PaaS businesses can be overcome.
This episode is the sixth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People Andrew Shannon, Partner at Circularity Capital
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 03:35 Circular Nature of PaaS 05:53 Benchmarking the circular against the linear model 07:30 Collecting Impact Data 12:38 Account for Rebound Effects 13:22 Screening companies for Circular Character First 15:48 (Not) Using Equity Money to Finance the Assets 20:12 Asset Based Funding 22:42 Subscription Based Funding 23:43 Explosion of Non-Bank Lenders 25:02 Financing early Growth 29:13 Longt Product Lifetime & Short Use Case 32:28 Lasting Products as Foundation 35:15 Rising demand 38:40 Get in Contact
About Circularity Capital, from website: Circularity Capital was founded as an independent investment manager in 2015, with a mission to deliver value for investors by supporting growth and innovation in the circular economy. We are a supportive hands-on investor and use our team’s specialist expertise and knowledge in the circular economy to support the businesses we back. Circularity’s investors comprise of pension funds, fund of funds, insurance companies and leading single family offices.
Further Links https://circularitycapital.com/
Transcript See the episode page for the transcript: https://circularity.fm/circularity-capital-the-assets-influence-on-funding/
MUD Jeans - Close the loop with Lease-a-Jeans
Circularity.fm
08/13/24 • 40 min
Description In this episode, Bert van Son, founder and spokesperson of MUD Jeans, presents the Lease-a-Jeans proposition. Launched already in 2013, this proposition is a key instrument for closing the loop. Bert shares the reasoning behind the proposition and explains major elements of it, like the one-time fee as a means to improve cash-flow. Moreover, we address key aspects and challenges of the circular economy, like the use of non-virgin material, the role of taxation on resources and labour, and the importance of a passion-driven brand.
This episode is the first in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Bert van Son, Founder and Spokesperson MUD Jeans
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 02:51 Motivation for Lease-a-Jeans 07:30 The first proposition 09:58 Adding a one-time fee 14:54 Starting fee to improve cash flow 16:03 Mission-driven company & customers 19:38 Droping the starting fee and getting support by the bank 21:34 The circular challenges 23:23 Value of virgin material and human labour 26:10 Customer Motivation to Lease a Jeans 27:22 For a start: Applying the R-Ladder 32:20 Trends in circular PaaS: Growing demand, legislation & the Doughnut 34:35 Collaboration
About MUD Jeans (from website) MUD Jeans is a Dutch sustainable denim brand and the first circular denim brand in the world, known for its innovative ‘Lease A Jeans’ model.
As a leader in circular innovation, MUD Jeans scores in the top 5 of B Corps. MUD Jeans has also won various awards and recognitions such as Koning Willem 1-Plaquette for Sustainable Entrepreneurship (2022), ABN Amro Sustainable Retailer of the Year (2020), Sustainable Leaders Award (2015), Peta Vegan Award (2015).
Further Links MUD Jeans https://mudjeans.com/
10R Ladder https://www.researchgate.net/publication/335602859CircularEconomy30-Solvingconfusionaroundnewconceptionsofcircularitybysynthesisingandre-organisingthe3R'sconceptintoa10Rhierarchy Myne providing recycled metals to the car industry https://www.myne.eco/
Doughnut Economy https://doughnuteconomics.org/about-doughnut-economics
MUD Jeans & IKEA cooperation https://mudjeans.com/de/blogs/news/ikea?_pos=2
Transcript See page post at Circularity.fm https://circularity.fm/mud-jeans-close-the-loop-with-lease-a-jeans/
Cradle to Cradle NGO - From Product to Performance
Circularity.fm
10/22/24 • 39 min
Every Product-as-a-Service needs a product in the first place. A well-designed product supports the success of the subscription proposition.
The Cradle to Cradle school of thought paved the way for circular thinking in product design. Products should be designed so that their materials and components can be repaired, repurposed, or recycled indefinitely.
In this episode, Nora Sophie Griefahn, Co-Founder and Executive Director of the Cradle to Cradle NGO connects circular product design with Product-as-a-Service.
This episode is the ninth in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People Nora Sophie Griefahn, Co-Founder & Executive Director Cradle to Cradle NGO https://www.linkedin.com/in/nora-sophie-griefahn-575306b8/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
Chapters 00:00 Intro 01:32 System change over personal behavior 02:32 The relation of cradle-to-cradle and the circular economy 06:53 A high quality of products is needed 10:31 Cradle to Cradle organisations and layers 12:42 Starting to think about the problem first 15:58 The benefits of Product-as-a-Service 20:51 Freedom to circulate across multiple spheres 27:12 Water Meters and wood for terraces as examples 31:05 A call for regulation allocating the true costs of mining virgin materials 33:58 A call for changing the whole company 35:42 Towards a combination of PaaS and suitable product design
About Cradle to Cradle NGO: The Cradle to Cradle NGO (C2C NGO) is a non-profit, non-governmental organisation based in Berlin that is committed to the dissemination and implementation of the Cradle to Cradle concept.
Further Links https://c2c.ngo/en/ https://c2c-congress.org/en/ https://www.lorenz-meters.de/ https://www.novo-tech.de/
Transcript See the episode page for the transcript: https://circularity.fm/cradle-to-cradle-ngo-from-product-to-performance/
12/10/24 • 53 min
What insights do board members need to know, and what decisions must they make before starting a product-as-a-service proposition?
Product-as-a-Service may look easy but is transformative for customers and the operating company. Being aware of the requirements and pitfalls helps to succeed.
In this episode, Mailin Jappé, formerly Director Device-as-a-Service and Patrick Hypscher look back at the fifteen episodes of PaaS Decoded and wrap it up for board members.
This episode is the 16th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People Mailin Jappé, formerly Director Device-as-a-Service (XaaS) EMEA at Acer https://www.linkedin.com/in/mailin-japp%C3%A9/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
Chapters 00:00 Intro 02:51 1. Why start as-a-Service? Acer's answer 03:42 Industry shifts and circularity as main motivators 06:13 2. How to assess my as-a-Service readiness? 07:08 A clear value proposition based on a suitable product is needed 10:26 B2B propositions need a strong service advantage 14:13 Be prepared to enhance your IT 17:08 It's not about target audiences but use-case scenarios 20:03 Have a product that is suitable for PaaS 22:03 Be aware of rebound effects and measure the impact of the PaaS model 25:18 Provide a milestone-bound learning budget 27:00 Understand the different profitability mechanics of Product-as-a-Service 30:03 Align sales incentives correctly 34:07 How to assess your readiness level 35:12 Make or Buy, but always iterative 39:31 Innovation level and agile-readiness as leading factors 43:03 3. What are the deliverables a board needs to provide? 43:39 Provide long-term commitment 45:18 Understand the financials 46:14 An explorative culture and a Mini CEO 48:38 Define your why and try it 49:06 More Flexibility and Connectivity ahead
About Mailin Jappé Mailin Happé studied business administration and management at the European Business School in Oestrich Winkel and Hongkong. After her degree she joined Acer, stayed for over 16 years and earned a MBA from IE Business School during that period. She was Head of Sales Operations EMEA and Director Business Operations and Transformation EMEA. Finally, she build up Acer’s Device-as-a-Service Business and served as Director Everything as a Service.
Further Links https://emea-acerforbusiness.acer.com/offer-acer/device-as-a-service/
Transcript See the episode page for the transcript: https://circularity.fm/everything-a-board-needs-to-know-about-product-as-a-service/
08/27/24 • 34 min
Description Consumers are looking to adopt a circular economy, based on renting and buying second-hand. Anna Balez, founder and CEO of Lizee, shares her insights about consumer preferences with us.
Customers demand solutions for their problems. Subscriptions can be one solution, but they are not the only one. This interview looks at the differences between renting and second-hand from a customer, operations, and company perspective.
This episode is the third in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People Anna Balez, Founder & CEO Lizee Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 01:37 Wear the Change 03:03 Can Renting be the only Circular Strategy? 08:52 What are the operational differences between renting & takeback schemes? 11:38 How to handle product variance 15:09 Transparency is needed to inform about the product condition 18:41 Are products or customers the decisive factor for renting? 23:26 Does Circularity fit into every Company's Strategy? 26:41 Make sure that customers can trust your brand 29:30 A Circular mix Everywhere 31:12 A call to all people enthusiastic about circularity
About Lizee Lizee provides a robust, highly efficient logistics framework that enables brands to easily implement and manage resale, rental and trade-in programs.
Further Links https://www.lizee.co/en
Transcript See episode page for the full transcript
Urban Mining of the Patrick-Henry-Village: Heidelberg's Vision for a Circular Economy in Construction, M. Heinrich, EPEA
Circularity.fm
03/11/25 • 10 min
The construction industry consumes the most new resources. At the same time, they have access to an enormous reservoir of materials: old buildings. But how can these urban mines be tapped?
In his presentation, Matthias Heinrich uses the example of the Patrick Henry Village in Heidelberg to explain what is needed to reuse old buildings. You can find his presentation with illustrations on the episode's website.
This episode is part of the series about the CIRCULAZE Summit from November 2024.
People Matthias A. Heinrich, Team Lead, EPEA https://www.linkedin.com/in/matthias-a-heinrich/
Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Presentation Slides Please find the presented slides here https://circularity.fm/urban-mining-of-the-patrick-henry-village-heidelbergs-vision-for-a-circular-economy-in-construction-by-matthias-heinrich-epea/
About As a partner for safe, environmentally friendly and circular industrial products, buildings and urban neighbourhoods, EPEA develops solutions for the circular economy. To this end, EPEA applies the Cradle to Cradle® design concept, which the company helped to develop: Sustainable living spaces require circular buildings and products made from materials and chemicals that are harmless to both people and the environment.
Further Links https://www.epea.com/en
https://www.heidelberg.de/Konversion/Startseite+Konversion/Patrick+Henry+Village.html (in German)
One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/urban-mining-of-the-patrick-henry-village-heidelbergs-vision-for-a-circular-economy-in-construction-by-matthias-heinrich-epea/
11/19/24 • 33 min
How integrated should a Product-as-a-Service proposition be in the core business? If an existing company starts a new as-a-service business, this question needs to be answered.
In this episode, Rob Keulemans, Chief Commercial Officer at Royal Ahrend, describes the organisational journey of their Furniture-as-a-Service proposition. After a separate start, significant elements of FaaS are now part of core processes and systems.
This episode is the 13th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People: Rob Keulemans, Chief Commercial Officer, Royal Ahrend https://www.linkedin.com/in/rob-keulemans-1438831/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
Chapters: 00:00 Intro 01:57 The level of integration of Furniture as a Service 03:17 FaaS Sales done by normal Sales Team 08:53 Avoiding Cannibalizing Incentives 09:56 Financing via a Special Purpose Vehicle 10:51 Offering the full product range - designed for Circularity 15:22 Refurbishment Operations as new field for and beyond FaaS 16:24 FaaS using existing Logistics Processes 17:03 Introducing a Circular ERP System for the whole company 20:42 RFID Tags and QR Codes as identifier 22:53 Gradual integration of processes 23:57 Strategic Decision to seize the opportunity of lasting furniture 27:23 More flexible service adjustments as the next challenge to solve 29:32 The need for a lasting product designed for disassembly 30:21 Professionalisation of the Refurbishment Industry
About Royal Ahrend, from website: Ahrend is an international leading expert in the field of professional work environments. For almost 125 years, Ahrend designs and creates inspiring, innovative and healthy working environments. Ahrend specializes in Activity Based Working concepts, where well-being and productivity of the user are the central points of focus.
Further Links: https://www.ahrend.com/en/solutions/furniture-as-a-service/
Transcript: See the episode page for the transcript https://circularity.fm/royal-ahrend-from-a-separated-startup-to-an-integrated-business/
Investing in Circular Business Models in North America & Europe with Maya Hassa from Circular Innovation Fund - VC
Circularity.fm
05/13/25 • 28 min
What is the better place to launch a circular statup, the US or Europe?
In this episode, Maya Hassa, Principal at Circular Innovation Fund, discusses regional differences in circular business models and stresses the possibilities a fund can offer startups when working with corporate limited partners.
This episode is part of VC for Circularity - the Venture Capital Perspective on Circular Economy Startups.
People Maya Hassa, Principal at Circular Innovation FundL https://www.linkedin.com/in/maya-hassa/
Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters 00:00 Intro 01:34 Introduction to Maya's Background 01:57 Understanding Circularity at Circular Innovation Fund 02:27 Investment Goals and Metrics 04:24 Corporate and Financial Investors 06:31 Broad Investment Scope and Strategies 12:54 Regional Differences in Circular Economy 18:08 Challenges and Opportunities in Circular Economy 24:27 Future Trends and Final Thoughts
About The Circular Innovation Fund (“CIF”) is a global growth-stage venture capital fund led by Cycle Capital and Demeter, leading cleantech capital managers, focused exclusively on circular innovation, striving to positively contribute to climate change mitigation and the circular use of resources.
Further Links https://circularinnovationfund.com/
One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/investing-in-circular-business-models-in-north-america-europe-by-maya-hassa-circular-innovation-fund/"
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FAQ
How many episodes does Circularity.fm have?
Circularity.fm currently has 45 episodes available.
What topics does Circularity.fm cover?
The podcast is about Corporate, Marketing, Management, Startup, Podcasts, Business and Sustainability.
What is the most popular episode on Circularity.fm?
The episode title '(17) Husqvarna Group - Finding the Best Circular Business Ideas' is the most popular.
What is the average episode length on Circularity.fm?
The average episode length on Circularity.fm is 32 minutes.
How often are episodes of Circularity.fm released?
Episodes of Circularity.fm are typically released every 12 days, 8 hours.
When was the first episode of Circularity.fm?
The first episode of Circularity.fm was released on Jul 16, 2020.
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