Everything a Board needs to know about Product-as-a-Service

12/10/24 • 53 min

The PaaS Essentials

What insights do board members need to know, and what decisions must they make before starting a product-as-a-service proposition?

Product-as-a-Service may look easy but is transformative for customers and the operating company. Being aware of the requirements and pitfalls helps to succeed.

In this episode, Mailin Jappé, formerly Director Device-as-a-Service and Patrick Hypscher look back at the fifteen episodes of PaaS Decoded and wrap it up for board members.

This episode is the 16th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Mailin Jappé, formerly Director Device-as-a-Service (XaaS) EMEA at Acer https://www.linkedin.com/in/mailin-japp%C3%A9/

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/

Chapters 00:00 Intro 02:51 1. Why start as-a-Service? Acer's answer 03:42 Industry shifts and circularity as main motivators 06:13 2. How to assess my as-a-Service readiness? 07:08 A clear value proposition based on a suitable product is needed 10:26 B2B propositions need a strong service advantage 14:13 Be prepared to enhance your IT 17:08 It's not about target audiences but use-case scenarios 20:03 Have a product that is suitable for PaaS 22:03 Be aware of rebound effects and measure the impact of the PaaS model 25:18 Provide a milestone-bound learning budget 27:00 Understand the different profitability mechanics of Product-as-a-Service 30:03 Align sales incentives correctly 34:07 How to assess your readiness level 35:12 Make or Buy, but always iterative 39:31 Innovation level and agile-readiness as leading factors 43:03 3. What are the deliverables a board needs to provide? 43:39 Provide long-term commitment 45:18 Understand the financials 46:14 An explorative culture and a Mini CEO 48:38 Define your why and try it 49:06 More Flexibility and Connectivity ahead

About Mailin Jappé Mailin Happé studied business administration and management at the European Business School in Oestrich Winkel and Hongkong. After her degree she joined Acer, stayed for over 16 years and earned a MBA from IE Business School during that period. She was Head of Sales Operations EMEA and Director Business Operations and Transformation EMEA. Finally, she build up Acer’s Device-as-a-Service Business and served as Director Everything as a Service.

Further Links https://emea-acerforbusiness.acer.com/offer-acer/device-as-a-service/

Transcript See the episode page for the transcript: https://circularity.fm/everything-a-board-needs-to-know-about-product-as-a-service/

The PaaS Essentials

What insights do board members need to know, and what decisions must they make before starting a product-as-a-service proposition?

Product-as-a-Service may look easy but is transformative for customers and the operating company. Being aware of the requirements and pitfalls helps to succeed.

In this episode, Mailin Jappé, formerly Director Device-as-a-Service and Patrick Hypscher look back at the fifteen episodes of PaaS Decoded and wrap it up for board members.

This episode is the 16th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Mailin Jappé, formerly Director Device-as-a-Service (XaaS) EMEA at Acer https://www.linkedin.com/in/mailin-japp%C3%A9/

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/

Further Links https://emea-acerforbusiness.acer.com/offer-acer/device-as-a-service/

Transcript See the episode page for the transcript: https://circularity.fm/everything-a-board-needs-to-know-about-product-as-a-service/

Previous Episode

TRUMPF - Be more Efficient with Equipment-as-a-Service

Pay-Per-Part as an Industry Shift

How can customers and operators benefit from Product-as-a-Service? By creating efficiency gains that both parties share.

With its Pay-Per-Part model, TRUMPF developed a concept that forced the OEM to rethink major elements of its offering. In doing so, overall machine efficiency increased to a degree that customers and TRUMPF benefitted from.

In this episode, Tom Schneider, Benedikt Braig, and Jörg-Andre Junker provide insights into efficiency gains and their requirements.

This episode is the 15th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People Dr. Tom Schneider, Global Head R&D at Trumpf MT (CTO) https://www.linkedin.com/in/tom-schneider-truconnect/

Benedikt Braig, Head of R&D Management Services, Trumpf https://www.linkedin.com/in/benedikt-braig-293b7684/

Jörg-Andre Junker, Lead Business Center Smart Material Flow, Trumpf https://www.linkedin.com/in/j%C3%B6rg-andre-junker-b11309186/

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/

Chapters 00:00 Intro 03:15 Offering Pay Per Part through the TruLaser Center 7030 05:34 Discovering the unexpected Efficiency Gains 10:37 The North Star Pay Per Part 15:00 Finding new ways to improve the service 19:32 Reducing the material consumption 24:32 The sum is more than all of its parts 28:06 The top efficiency drivers 32:15 Creating closed data loops to enable efficiency gains 35:07 Digital twins and AI as upcoming enablers 37:26 A state-of-the-art machine as basis 42:08 The transformation journey wrapped up in a book 44:50 It needs the right people to drive the change 48:09 Even more digital, more collaboration, more gamification, more robotics

About TRUMPF, from website The high-technology company TRUMPF offers production solutions in the machine tool, laser and electronics sectors. The company is driving digital connectivity in manufacturing industry through consulting, platform and software offers. TRUMPF is the world technological and market leader for machine tools used in flexible sheet metal processing, and also for industrial lasers.

Further Links https://www.trumpf.com/de_DE/produkte/services/services-maschinen-systeme-und-laser/pay-per-part/

https://umdenkenasaservice.de/

Transcript The transcript of this episode can be found at the episode page https://circularity.fm/trumpf-be-more-efficient-with-equipment-as-a-service/

Next Episode

How to win colleagues for the circular economy with Vojtech Vosecky, The Circular Economist | CIRCULAZE SUMMIT

Communication tactics for circularity professionals

"Transforming a linear business into a circular one requires the support of many colleagues. But how do you win them over for a circular future?

In this episode, Vojtech Vosecky, LinkedIn's Top Green Voice with more than 143k followers, gives an insight into his communication strategy. Whether for building new circular business models, circular product design or improving recycling rates, Vojtech's tips help circularity professionals with internal stakeholder communication.

This episode is part of the CIRCULAZE Summit series from November 2024.

People Vojtech Vosecky, Founder and CEO, The Circular Economist

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters 00:00 Intro 02:18 Vojtech's personal motivation 03:23 Stories are key 06:22 The right format 08:32 Arguments depend on the audience 11:09 Trash and Cash 14:36 Dealing with Social Media critics 16:58 Winning colleagues 21:07 Communication skills are essential 23:13 Looking back at CIRCULAZE Summit 25:00 The Launch of the Circular Economist

About Vojtech Vosecky is LinkedIn's Top Green Voice.

The Circular Economist is a live course & community for anyone wanting to master the circular economy.

Further Links https://circulareconomist.org/ https://circulaze.com/summit/

One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-to-win-colleagues-for-the-circular-economy-with-vojtech-vosecky-the-circular-economist/