How to win colleagues for the circular economy with Vojtech Vosecky, The Circular Economist | CIRCULAZE SUMMIT
02/11/25 • 28 min
"Transforming a linear business into a circular one requires the support of many colleagues. But how do you win them over for a circular future?
In this episode, Vojtech Vosecky, LinkedIn's Top Green Voice with more than 143k followers, gives an insight into his communication strategy. Whether for building new circular business models, circular product design or improving recycling rates, Vojtech's tips help circularity professionals with internal stakeholder communication.
This episode is part of the CIRCULAZE Summit series from November 2024.
People Vojtech Vosecky, Founder and CEO, The Circular Economist
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 02:18 Vojtech's personal motivation 03:23 Stories are key 06:22 The right format 08:32 Arguments depend on the audience 11:09 Trash and Cash 14:36 Dealing with Social Media critics 16:58 Winning colleagues 21:07 Communication skills are essential 23:13 Looking back at CIRCULAZE Summit 25:00 The Launch of the Circular Economist
About Vojtech Vosecky is LinkedIn's Top Green Voice.
The Circular Economist is a live course & community for anyone wanting to master the circular economy.
Further Links https://circulareconomist.org/ https://circulaze.com/summit/
One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-to-win-colleagues-for-the-circular-economy-with-vojtech-vosecky-the-circular-economist/
"Transforming a linear business into a circular one requires the support of many colleagues. But how do you win them over for a circular future?
In this episode, Vojtech Vosecky, LinkedIn's Top Green Voice with more than 143k followers, gives an insight into his communication strategy. Whether for building new circular business models, circular product design or improving recycling rates, Vojtech's tips help circularity professionals with internal stakeholder communication.
This episode is part of the CIRCULAZE Summit series from November 2024.
People Vojtech Vosecky, Founder and CEO, The Circular Economist
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters 00:00 Intro 02:18 Vojtech's personal motivation 03:23 Stories are key 06:22 The right format 08:32 Arguments depend on the audience 11:09 Trash and Cash 14:36 Dealing with Social Media critics 16:58 Winning colleagues 21:07 Communication skills are essential 23:13 Looking back at CIRCULAZE Summit 25:00 The Launch of the Circular Economist
About Vojtech Vosecky is LinkedIn's Top Green Voice.
The Circular Economist is a live course & community for anyone wanting to master the circular economy.
Further Links https://circulareconomist.org/ https://circulaze.com/summit/
One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-to-win-colleagues-for-the-circular-economy-with-vojtech-vosecky-the-circular-economist/
Previous Episode
Everything a Board needs to know about Product-as-a-Service
The PaaS Essentials
What insights do board members need to know, and what decisions must they make before starting a product-as-a-service proposition?
Product-as-a-Service may look easy but is transformative for customers and the operating company. Being aware of the requirements and pitfalls helps to succeed.
In this episode, Mailin Jappé, formerly Director Device-as-a-Service and Patrick Hypscher look back at the fifteen episodes of PaaS Decoded and wrap it up for board members.
This episode is the 16th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People Mailin Jappé, formerly Director Device-as-a-Service (XaaS) EMEA at Acer https://www.linkedin.com/in/mailin-japp%C3%A9/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
Chapters 00:00 Intro 02:51 1. Why start as-a-Service? Acer's answer 03:42 Industry shifts and circularity as main motivators 06:13 2. How to assess my as-a-Service readiness? 07:08 A clear value proposition based on a suitable product is needed 10:26 B2B propositions need a strong service advantage 14:13 Be prepared to enhance your IT 17:08 It's not about target audiences but use-case scenarios 20:03 Have a product that is suitable for PaaS 22:03 Be aware of rebound effects and measure the impact of the PaaS model 25:18 Provide a milestone-bound learning budget 27:00 Understand the different profitability mechanics of Product-as-a-Service 30:03 Align sales incentives correctly 34:07 How to assess your readiness level 35:12 Make or Buy, but always iterative 39:31 Innovation level and agile-readiness as leading factors 43:03 3. What are the deliverables a board needs to provide? 43:39 Provide long-term commitment 45:18 Understand the financials 46:14 An explorative culture and a Mini CEO 48:38 Define your why and try it 49:06 More Flexibility and Connectivity ahead
About Mailin Jappé Mailin Happé studied business administration and management at the European Business School in Oestrich Winkel and Hongkong. After her degree she joined Acer, stayed for over 16 years and earned a MBA from IE Business School during that period. She was Head of Sales Operations EMEA and Director Business Operations and Transformation EMEA. Finally, she build up Acer’s Device-as-a-Service Business and served as Director Everything as a Service.
Further Links https://emea-acerforbusiness.acer.com/offer-acer/device-as-a-service/
Transcript See the episode page for the transcript: https://circularity.fm/everything-a-board-needs-to-know-about-product-as-a-service/
Next Episode
Collaboration Now! Circular Economy as strategic business lever by Nina Fechler, Evonik | CIRCULAZE SUMMIT
Learnigns from a Director Global Circular Economy
Championing circularity in a big company can be tough. But what if you could learn from someone who's already navigated the challenges? Let's uncover their key takeaways!
In this episode, Nina Fechler, Director Global Circular Economy Program at Evonik, shares her three major learnings from the last years. They involve attitude towards the business, collaboration, and the right timing.
This episode is part of the CIRCULAZE Summit series from November 2024.
People Nina Fechler, Director Global Circular Economy Program, Evonik https://www.linkedin.com/in/ninafechler/
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models https://www.linkedin.com/in/hypscher/
About Evonik Evonik is one of the world’s leading speciality chemicals companies. While Evonik doesn't produce electric cars, aircraft, medications or 3D printers, Evonik is part and parcel of these and many other end products. That’s because Evonik contributes the small things that make a big difference. Evonik makes electric car batteries perform better, aircraft greener, medications more effective and 3D printers more efficient.
Further Links https://www.evonik.com/
One-page Summary Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/collaboration-now-circular-economy-as-strategic-business-lever-by-nina-fechler-evonik/"
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