Fix This Next with Mike Michalowicz

05/26/20 • 25 min

Burnout to Brilliance, A Mother & Daughter Dialogue

#87: Today, I am interviewing Mike Michalowicz - How to identify the next steps to growing your business! We chatted about the release of his latest book: Fix This Next and how anyone can use his theories to build up their business in this unstable time.

Key Lessons From This Episode:

How to avoid the most common mistake in business: the survival trap
How to identify the next steps for your business
What the Hierachy of Needs for your business is and how to apply it
Why growing your staff is such a big deal and how you can do it well
Why you can't give away your product for free even when serving the community - theory of give and get

About Mike:

Mike mi-KAL-o-wits is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here today to share the best of what he has learned.

Important Links & Mentions in this episode:

Remember, YOU Matter! See you in the next episode.

Key Lessons From This Episode:

How to avoid the most common mistake in business: the survival trap
How to identify the next steps for your business
What the Hierachy of Needs for your business is and how to apply it
Why growing your staff is such a big deal and how you can do it well
Why you can't give away your product for free even when serving the community - theory of give and get

About Mike:

Important Links & Mentions in this episode:

Remember, YOU Matter! See you in the next episode.

Previous Episode

How to Copywrite Like a Pro with Kameron Snow

#86: Today, I am interviewing Kameron Snow - How to communicate your story to create genuine connections with your prospective clients! We chatted about how he worked as a political operative and switched paths to work as a copywriter which led him on a journey of ups and downs as he navigated the transition and helps others to connect with their target audiences and fulfil their calling!

Key Lessons From This Episode on How You Can Copywrite Like a Pro:

Why brokenness is the shortcut to success
How to share your own story in the right context for your audience
The P.A.Y.S. methods for your About Page, so that you can attract and connect with the right audience
What the common mistakes in Copywriting are and how to avoid them
Why Copywriting is all about connecting to your audience and being vulnerable

About Kameron:

Kameron, aka Kam, has spent 6 years as a political operative in California...until he discovered that he had an unusual talent for being able to sound like anyone he wanted to in his writing.

He then fell into Internet marketing as the copywriter for Scott Oldford, and over 3 years, helped Scott drive nearly $10 million in revenue (while writing for other top digital influencers such as Sunny Lenarduzzi, BossBabe and ClickFunnels).

Now, Kam helps copywriters and 6-figure entrepreneurs master copywriting to transform their subscriber lists into money making machines. He also helps 7-figure entrepreneurs duplicate themselves with a copywriter who’s trained to sound just like them...so that they can multiply revenue and impact.

Important Links & Mentions in this episode:

Remember, YOU Matter! See you in the next episode.

Next Episode

God's Blueprint for Your Life with Don Long

#88: Today, I am interviewing Don Long - How to unlock the God-given blueprint for your life! We chatted about his journey as a serial entrepreneur and how he received his calling to write his first book, which has gone on to impact more people than he imagined around the world.

Key Lessons From This Episode:

How to find the God-given blueprint for your life
How to talk to God and actively work with Him
2 factors on how to grow a successful company, big or small
The difference between small and large companies
How to move forward when you think you are stuck
What the 80/20 rule is

About Don:

Don W. Long's greatest passion is leading others to step into their authentic identity, unleash the power within, and live their boldest life. He believes everyone was born with a unique DNA, destiny, and purpose given by the Father and it is living inside everyone now and all that needs to be done is uncover it. Don built a multimillion-dollar business that rose to the top 5% in its field, however, he sold that and started another multimillion-dollar company in the process. By 2017, Don's business was in the top 1% of companies in the US in their industry and by 2019, he sold that business for 8 figures. He has written a bestselling book about sales, Sell or Don’t Eat: How Selling from the Soul Will Keep Food on Your Table. He currently resides in Apex, North Carolina.