Hitting Pause on Your Content

06/28/22 • 13 min

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Chasing Simple Marketing for Entrepreneurs

Hitting pause on your content – should you do it? Should you continue your marketing? I’m discussing what I’m doing for my businesses and their marketing right now, what you should consider in order to make your own decision, and how to go about dealing with your already scheduled content.

The post Hitting Pause on Your Content appeared first on Amanda Warfield.

The post Hitting Pause on Your Content appeared first on Amanda Warfield.

Previous Episode

Episode 115: The Number One Content Batching Mistake

Content Batching Time Management?

Yes, the two go hand in hand, and content batching time management is incredibly important for consistency.

“You work with A LOT of different people. What is the one mistake you see the most, that if not made, would help with content batching?”
This was a question I got during my most recent annual survey, and the answer is easy – not prioritizing your batch week. This is the number one most common mistake I see made when it comes to batching, and frankly, the most detrimental one to a batch week.
In today’s episode I’m sharing not only the importance of prioritizing your batch week, but also 3 common obstacles that can impede a batch week and how you can work around them.
You’re listening to episode 115 of the Chasing Simple podcast, and I’m your host – Amanda Warfield. Let’s dive in.

Links and Resources Mentioned in This Episode:

Watch the Basics of Content Marketing Lesson
This week’s action step: Pull out your yearly calendar and cross out batch week for every single month for the rest of the year. Go into your scheduling tool and remove your availability on batch weeks.
This week’s book recommendation: Deep Work by Cal Newport
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

Did you love this episode?

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate.

You work with a lot of different people. What is the one mistake you see the most that if not made, would help with content batching? So this was a question that I got asked during my most recent annual survey. And honestly, the answer is easy. It’s not prioritizing your batch week. This is the number one most common mistake that I see made when it comes to batching.

And frankly, the most detrimental one to a batch week. In today’s episode, I’m sharing not only the importance of prioritizing your batch week, but also three common obstacles that can impede a batch week and how you can work around them. You’re listening to episode 115 of the Chasing Simple Podcast and I’m your host, Amanda Warfield.

Let’s dive in.

When it comes to content batching, the number one mistake that I see with my students with non-students even the number one issue that I bought up against in my own content batching is not being intentional about your time for batching. Here’s the thing. Sometimes life happens. I get that. I get it a hundred percent for this current batch week.

I am struggling with time because I forced myself into a not so ideal situation. It is March as I am recording this. And last week I launched. My website for my second business on Friday. And then on Tuesday, I launched doors opening for registration for my summit Chasing Simple, the Summit on Tuesday, three or four days later.

on top of that,

which in and of itself is crazy. Right. I get it. I know. This was not a good plan on my part in my defense. I did know that I was putting myself in a terrible situation. When I made the plan, there was just no other way around it, because if I didn’t get the website launched this month in March, it wasn’t going to be able to get launched until may because of the summit.

And that just wasn’t going to fly. So not ideal, but I knew what I was getting myself into. But on top of that on top of two major launches for two different businesses within a week of each other, It was also March, which means that my time is very much taken up by client work this month. So the way that my one-to-one content marketing strategy works currently is I have two packages.

One package is monthly clients, clients that want a ton of planning and strategy and handholding. And then I also have quarterly clients who we only meet once a quarter instead of monthly. So we don’t meet as often. I give them a general strategic plan and then they really take that and run with it as they create their own content.

Here’s the thing that means that the last month of every quarter, March being one of those is very full. My Mondays are top to bottom full of jus...

Next Episode

Episode 116: Your First Step to Creating a Marketing Strategy

1 Recommendations

Content Marketing Strategy First Step

When it comes to a content marketing strategy first step, I’ve been asked many times what that very first step is, and the answer might surprise you. Which is why I’m addressing it today, as well as walking you through my 4 steps for creating a content marketing strategy. If you enjoy today’s episode, I would be so grateful if you’d leave a review for the podcast. It helps more listeners find us, and it also lets me know that I’m creating what you want and need to hear. Let’s dive in.

Links and Resources Mentioned in This Episode:

Watch the Basics of Content Marketing Lesson
This week’s action step:Grab my A Year in Preview workshop to start planning out the rest of 2022 today and make strides towards a strong content marketing strategy!
This week’s book recommendation:Educated by Tara Westover
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

Did you love this episode?

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate.

Welcome to Chasing Simple episode 116. I’m your host, Amanda Warfield. If you’re an old friend, welcome back. And if you’re a new friend. Hi, I am so glad that you’re here. Like I said, I’m Amanda, I’m a simplicity, focus, content marketing strategists, and Chasing Simple was created. Other entrepreneurs simplify their business so that they can enjoy running a business that supports their life.

When it comes to a content marketing strategy first step, I have been asked many times with the very first step is to creating one. And the answer might surprise you, which is why I’m addressing it today, as well as walking you through my four steps for creating a content marketing strategy. If you enjoyed today’s episode, I would be so grateful if you’d leave a review for the podcast, it helps more listeners find us.

And it also lets me know that I’m creating what you want. Need to hear. Let’s dive in.

When it comes to getting started with content marketing strategy. The true first step is consistency. I know it’s not exciting or fun or sexy, but if you are not consistent with your marketing, you are not ready to take the next step into strategic content. I have worked with numerous clients who were not yet consistent and because they were not yet consistent, the strategy that we created did nothing.

Consistency builds the know like, and trust factor with your audience consistently. Is foundational step for relationship marketing, for having a relationship with your audience, for your audience, trusting you, knowing that you’re the expert in what you are. Consistency is the foundation of all of that.

And when I’ve worked with clients in the past, who I’ve taken on because they promise this was a year, they were going to be serious and get consistent. What ends up happening is that we both. Waste our time, because what happens is we get on a call. we planned out this beautiful strategy.

We’ve got all these great content ideas. It’s moving people towards a sale, and then they don’t post anything.

And so we meet again, and I essentially tweak the dates. And send them back on their way with the exact same plan, because the strategy sound, they just haven’t posted it. So they haven’t moved their audience towards anything yet. And this is not speaking about one client in general, I’ve had numerous clients do this because they weren’t really ready for the strategy side of things yet they were not consistent yet.

And so we.meet And I gave him the same plan we meet and I give them the same plan and we meet and I gave him the same plan and they spend a whole year working together, not moving the needle with their content marketing for their business because they never get consistent. So get consistent before you do anything else before you worry about strategy before you worry about best practices, just.

Focus on consistency, focus on building a system. I recommend batch week, but building some sort of system that will get you con...