Changing the Perception of Sales

We launch season 3 with Ben Audley, Chief Revenue Officer at Summize! We talked about his journey from zero experience within sales to CRO, moving his life over to America and helping to build a successful business within a short amount of time, his decision to hide his sexuality early on in his career and of course, his perception of the sales industry!

Alex Harris, an Account Executive from ThreatConnect, joined us for Episode 3 and gave his insights into why he chose sales as a career and didn't just "fall into it", why it's good to make mistakes, how to create a mindset that allows you to immerse yourself in the role and what he did to land his dream role.

Did you know only 1% of capital funding is awarded to women business owners in the UK, and only 0.1% is based in Leeds?! Well, Zandra Moore is on a mission to change that!
Zandra Moore is the Co-Founder & CEO of Panintelligence, an embedded data analytics platform for businesses working within SaaS, and the founder of No Code Lab and the gender equality network Lean In Leeds, a community of professional women empowering each other to achieve their ambitions. A perfect guest to have on the podcast to help change the perception of sales!

Topics

• Her story into the world of sales.
• The role models that have helped Zandra become who she is today.
• Why she didn't "just fall into sales" but instead chose to pursue it.
• The journey to building one of the biggest networks for gender equality in the UK.
• How she made her Dyslexia a superpower.

And so much more!

Few of us can say we started our sales career going door to door in Australia. And few of us know the nerve-wracking feeling of knocking on someone's door and not knowing how they're going to react...
David Bentham, Director of Sales Development at Cognism, joined us on the podcast to talk us through his experience travelling across Australia, stumbling into door-to-door sales with HelloFresh and his progression to managing 60 Direct Sales Reps – all of which shaped his career in SaaS sales today!
Topics:
• His Journey from Door-to-door Sales in Australia to now leading a Sales Development Function within SaaS
• His advice to anyone looking to follow down the same journey
• The Debate on: "Is Cold Calling Dead?"
• His top tips for Cold Calling
• How he has built a successful online presence
And much more!

In the first episode of season 5, Kyle sits down (in person!!) with Hishem Azzouz, the founder of Hector, a market-leading training platform for recruitment professionals. Hishem’s journey into sales began with a commission-only job in Magaluf, where he sold bar crawl tickets to holidaymakers in one of Europe’s busiest party destinations.

However, Hishem’s true passion was always in recruitment, so he pivoted, working tirelessly to establish himself in the industry. He began by building a personal brand on LinkedIn, regularly sharing valuable insights. His posts quickly gained traction, earning him a reputation as a knowledgeable and approachable figure in recruitment.

Leveraging his personal brand and industry insights, Hishem launched Hector, a platform now widely regarded as one of the best training resources in recruitment. To hear more about how - through a dedication to learning and development - Hishem found success, make sure to tune in!