Harold Brand's Blueprint for Transforming Engineering Expertise into Sales Mastery

02/20/24 • 35 min

Guest: Harold Brand, Chairman of the Board and CEO of CYBRA, a leader in the barcode and RFID technology space. Harold is a client of CEO Coaching International.

Overview: A good CEO understands his company's core competencies. A great CEO also understands his company's weaknesses. And the absolute best CEOs have the humility and long-term vision to get help shoring up those weaknesses so that they can Make BIG Happen.

On today's show, Harold Brand discusses how working with CEO Coaching International's Jim Weaver helped his technology firm grow into a sales and marketing juggernaut with over 2,700 customers worldwide.

Guest: Harold Brand, Chairman of the Board and CEO of CYBRA, a leader in the barcode and RFID technology space. Harold is a client of CEO Coaching International.

Previous Episode

Bruce Clay on Leveraging AI, SEO, PPC, and Top Talent in Your Digital Marketing Plan

Guest: Bruce Clay, founder and president of Bruce Clay Inc. (BCI), a leading search marketing company providing search engine optimization (SEO) services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services.

Overview: Is your digital marketing plan stuck in "The Before Times?"

Post-pandemic, CEOs need to understand how to get maximum effort, creativity, and service from their marketing teams.

And as we head into the next iteration of the AI era, CEOs need to understand that tech is never a solution -- it's a tool that needs to be placed in the right hands, in service of clear objectives.

On today's show, Bruce Clay discusses how COVID and AI have accelerated digital marketing's evolution and how to tweak your marketing attack to keep Making BIG Happen.

Next Episode

Robert Glazer on How Partnership Marketing Creates a BIG Competitive Advantage

Guest: Robert Glazer, the Founder and Chairman of the Board of global partner marketing agency Acceleration Partners. Robert is also a serial entrepreneur, an award-winning executive, a bestselling author, a keynote speaker, and the host of The Elevate Podcast.

Overview: Effective marketing is a constantly moving target. Today's hot engagement strategy will be copycatted by all of your competition tomorrow. "Old-fashioned" media like print and radio get rediscovered on the cheap ... until everyone else rediscovers them and drives up the cost of ad buys. In order to maintain a competitive marketing advantage, CEOs need to start looking for synergies and partnerships that can boost your brand's awareness, strengthen your appeal to niche customers, and Make BIG Happen.

On today's show, Robert Glazer discusses how partnership marketing works, action steps that CEOs can take to augment their current marketing strategies, and some of Robert's key learnings from building a fast-growing company.