Cave Bits: Uncovering Website Analytics

In this episode, we talk about micro-interactions, and how to analyze and optimize them. These are critical but often overlooked, of UX design. Analyzing and optimizing them through user testing and behavior analytics can lead to a more engaging and satisfying user experience, ultimately benefiting businesses through improved conversion rates and user satisfaction.

🚀 Key Takeaways:

• Why cutting non-clicking campaigns can backfire
• The unseen role of brand awareness in driving long-term results
• How to make marketing decisions when attribution data falls short

Join us for a real-world reminder that marketing isn't always about instant gratification—it’s about playing the long game, even when the numbers don’t tell the full story.
Travel with me back in time to the good old days of pre-recession marketing, when budgets flowed freely, LinkedIn Ads ran smoothly, and nobody questioned attribution—because everything just xworked. But then, the recession hit, and the game changed overnight.

In this episode, I share a cautionary tale from my digital marketing days: what happened when we shut off LinkedIn Ads after realizing the clicks weren’t turning into revenue. At first, it seemed like the right move—cutting waste, reallocating budgets. But months later, the unexpected happened: website traffic plummeted, leads dried up, and brand visibility took a nosedive.

Listen as we unpack the hidden value of brand awareness, the limits of attribution, and the hard lesson we learned: not everything that matters can be measured.

🚀 Key Takeaways:

• The hidden risks of relying on flawed data for precision targeting
• Why even the best campaigns are only as strong as the data behind them
• How to spot and prevent dirty data from derailing your efforts

Tune in to this cautionary tale and learn how to avoid the data traps that can turn even the most promising campaigns into marketing horror stories.
As a seasoned growth marketer, I’ve built a reputation across Amsterdam and beyond, turning startups into profitable growth machines. But even the best campaigns can turn into nightmares—and one of my latest endeavors did just that.

In this episode, I share the chilling story of my benchmarking campaign gone wrong, where flawless visuals and copy were derailed by something I never saw coming: dirty data. What started as a promising campaign quickly spiraled into a costly disaster, with bogus leads, defunct companies, and inaccurate targeting lurking beneath the surface of the sales intelligence platform I trusted.

Listen as I unpack the hard lesson learned from a campaign that still haunts me: great execution can’t fix bad data.

🚀 Key Takeaways:

• Why more traffic isn’t always better—especially when it’s the wrong audience
• How irrelevant content can hurt your authority and dilute your brand’s message
• The value of quality over quantity when it comes to SEO and content strategy

Tune in for a story that’s part marketing mystery, part cautionary tale, and packed with insights on aligning marketing goals with business strategy. Because at the end of the day, it’s not about how many cake lovers you attract—it’s about reaching the right audience that drives growth.
What happens when your marketing team is crushing it—just not in alignment with your company’s goals? In this episode, we tell the unbelievable yet true story of how a SaaS company accidentally built a recipe empire, driving massive traffic... from dessert lovers, not potential customers.

Thousands of irrelevant web pages, stuffed with meal recipes, were flooding the site with organic traffic that did nothing for the business. When we finally deleted the clutter, something unexpected happened: traffic barely dipped, but authority skyrocketed. Suddenly, Google—and customers—understood what the company was actually about.

Marketers face challenges in winning over customers, but tools like Mouseflow and Salesforce Journey Builder can help. Mouseflow provides insights through session recordings, while Journey Builder offers personalized customer journeys.