How CRO Experts Design Hypotheses for Experimenting

10/15/24 • 12 min

In this audio, we’ll guide you through developing data-driven hypotheses that set your CRO tests up for success. You’ll also learn how to use data effectively, identify real conversion problems, and build hypotheses that drive real results.

Previous Episode

The Sales-Marketing Tango: Steps to Harmonize Your Teams with Dipak Vadera

Are your sales and marketing teams stepping on each other's toes instead of dancing in harmony? Listen to this podcast, "The Sales-Marketing Tango: Steps to Harmonize Your Teams," and discover how to get these two vital teams moving to the same beat.
Our Head of Growth, Eddie, joins Dipak Vadera, Director of Community and Ecosystem Marketing at Dealfront.

Understanding the Sales-Marketing Disconnect
Defining Shared Goals and KPIs
Improving Communication and Collaboration
Leveraging Data and Technology
Developing a Service Level Agreement (SLA) and more!

This podcast is packed with useful insights and strategies to help you improve teamwork and boost business results. Put on your dancing shoes and get ready to tango with us!

Next Episode

SaaStrophe Series: What Could Possibly Go Wrong? by Drew Brucker @ Brainchild

🚀 Key Takeaways:

The highs and lows of influencer partnerships
Managing unexpected PR crises in real time
Why thought leadership isn’t always about having the loudest voice

In this episode, we dive headfirst into the wild world of influencer partnerships in B2B SaaS marketing—and the unexpected chaos that can ensue.

Imagine landing a dream collaboration with the biggest name in your industry (think Elon Musk energy, but without the 3 AM crypto tweets). Everything’s on fire—in the best way. Engagement rates are soaring, competitors are hate-sharing, and you’re practicing your humblebrag for the next conference.

But then... disaster strikes. Our tech titan, “Jack,” drops a live-streamed hot take that sends our campaign—and our sanity—spiraling. When he compared AI in SaaS to "racing stripes on a horse," things went from goldmine to PR nightmare faster than you can refresh your Slack feed.

In this episode, we unpack what went wrong, what we learned, and why partnering with influencers is like playing with fireworks—it’s all fun until it blows up.

Get ready for a hilarious, cautionary tale filled with marketing highs, lows, and the all-important lesson: In B2B, sometimes the smartest thing you can do is know when to say... nothing.