11 Essential Ecommerce Marketing Strategies

07/03/23 • 16 min

Discover 11 ecommerce marketing strategies for online retailers. From original content and website optimization to social media, email, and SEO, learn how to engage customers, drive conversions, and boost brand recognition.

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In this episode, the importance of understanding user behavior through session replays is highlighted. Session recording tools act like virtual CCTV for websites, allowing you to track interactions and understand why visitors take specific actions. Use cases include improving conversions, resolving 404 errors, optimizing forms, fixing website glitches, aligning real user journeys with marketing narratives, reducing bounce rates, and identifying broken buttons for enhanced user experience.