The Underrated Benefits of Top-of-the-Funnel Content

02/23/21 • 34 min

Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy.

SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.

Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy.

SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.

Previous Episode

How Content + Email Marketing Can Elevate Your ROI

What are the benefits to email marketing, especially when it comes to increasing your ROI?

Email marketing expert Samar Owais explains why email marketing is a reliable tool, and how such a direct connection to your audience can be invaluable.

Next Episode

How Empathy Can Improve Your Marketing Outcomes

What does empathy have to do with marketing? A lot more than you might realize.

B2B strategist Ardath Albee, CEO of Marketing Interactions, breaks down the importance of understanding your target market on a human level, how marketers can learn more about their audiences, and much more.