Cashing In On Content Marketing

Paid doesn't have to be its own separate strategy.

Expert Navah Hopkins walks through how PPC and content marketing can work together to improve ROI.

Making your content, and content marketing, accessible to everyone is one of the most important things you can do for reaching the widest audience possible.

I had a great time chatting with social media manager and accessibility advocate Alexa Heinrich about the many ways you can make your content more accessible. In this episode, Alexa breaks down ways you can identify where to improve accessibility, the importance of color contrast for people who are visually impaired, and so much more.

Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy.

SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.

Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads.

Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your content is so crucial, her keyword research strategies, and so much more.

Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization.

B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.