Cashing In On Content Marketing

You don't have to be a master of more technical concepts to utilize the power of programming.

Hamlet Batista and Kristin Tynski discuss how marketers can learn programming and utilize AI to their advantage in their content marketing.

Entrepreneur and digital marketing strategist Sujan Patel has launched and marketed 8 different companies.

On this episode, he shares how content has played a major role in his brand growth strategies and provides tips on how to amplify your own content plans.

Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service.

Shondell Varcianna shares tips on targeting, segmenting, and creating content that speaks to the people who matter to your brand.

We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!

This episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it.

Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the marketing/design industry and provides tips on how you as a marketer or business owner can start actually effecting change.