The ROI of Long-Form Content

04/06/21 • 26 min

Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads.

Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your content is so crucial, her keyword research strategies, and so much more.

Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads.

Previous Episode

How to Scale Your Content Marketing Efforts

Scaling your content marketing is an important step, but it's important to know both how and when to do it effectively.

Brian Dean, founder of Backlinko and co-founder of Exploding Topics, explains how to scale content the right way, imparts the importance of a content calendar, and much, much more.

Next Episode

How To Master The Art of Vulnerability In Marketing

Being vulnerable in marketing can create a valuable, authentic connection with an audience.

SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of marketing will help organizations stand out, and much more.