The Hidden ROI of Podcasting

08/25/20 • 25 min

We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!

We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!

Previous Episode

BLM Reflection: How Marketers Can Make Our Industry More Inclusive

This episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it.

Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the marketing/design industry and provides tips on how you as a marketer or business owner can start actually effecting change.

Next Episode

How to Speak to Your Target Audience Through Content

Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service.

Shondell Varcianna shares tips on targeting, segmenting, and creating content that speaks to the people who matter to your brand.