Episode #8 with Tracey Atkins: pivoting from TV journalist to media agency founder

08/03/20 • 27 min

Welcome to episode #8 of the Career Pivot Podcast, hosted by Bec Sands. This episode is available on Spotify, Stitcher, iTunes and Google Podcasts, and if you enjoy it, I would love it if you could please subscribe and leave me a review.

In today’s podcast episode, I interview Tracey Atkins, Founder and Managing Director of Goldeneye Media; an international media agency that builds premium content and campaigns to capture and inform global audiences. Goldeneye Media makes incredible videos capturing the stories of the world’s most luxurious properties.

Tracey pivoted her career after spending 20 years as a broadcast journalist, covering breaking stories and anchoring national and international news bulletins in Australia, Asia, the UK and the USA. She has worked as a national political reporter, a senior network correspondent and network chief of staff. She has also worked as a media advisor for Australia’s Department of Prime Minister and Cabinet, and served as an officer in the Royal Australian Air Force, working on media and issues management. She’s incredibly impressive, and I’m very lucky to have her on the podcast today

Previous Episode

Episode #7 with Jade McKenzie: from corporate events to coaching

Welcome to episode #7 of the Career Pivot Podcast, hosted by Bec Sands. This episode is available on Spotify, Stitcher, iTunes and Google Podcasts, and if you enjoy it, I would love it if you could please subscribe and leave me a review.

In today’s podcast episode, I interview Jade McKenzie, a five-times internationally award-winning business coach and event professional with over 15 years’ experience in event management and business development in the corporate, not-for-profit and entrepreneurial sectors.

Jade pivoted her career into her own business and specialises in working with thriving entrepreneurs and business owners, ranging from start-ups to multi-millionaires who want to create successful and sustainable events and businesses. Her clients include Melissa Ambrosini, Denise Duffield-Thomas, Gala Darling, The Beautiful You Coaching Academy, Rebecca Campbell and UN Women National Committee Australia.

Show Notes

1:25 Where Jade was before she pivoted her career, and the catalyst that made her change.

3:30 The ‘whole body’ experience of starting her business.

5:08 How Jade’s business, Event Head, started out with a small vision and evolved into something much more, including a combination of events and coaching.

7:00 The new role Jade created in her business that hadn’t existed anywhere before.

9:15 Some of the biggest challenges Jade faced when starting out in her business, the mindset she adopted to make things easier for herself, and how she overcame those challenges.

11:11 How ongoing learning and courses such as Marie Forleo’s B School supported Jade to position herself in the female entrepreneurial market.

12:50 How Jade ‘bootstrapped’ her way through starting her business without a safety net.

13:10 The role that was pivotal for Jade to learn the skills she needed to start her own business.

15:00 Everything is a process. Nothing is about you personally and you can’t fail! Jade discusses how important it is to be objective in your business, the face and brand of your business but it’s really about being there for your potential clients.

16:00 The lesson you need to learn when building a business based on your own personal brand.

17:15 Jade’s suggestions for what you can do first to pivot your career.

21:02 Two of the books that have made a massive impact for Jade in relation to finding and pursuing her passion.

Next Episode

Episode #9 with Victoria Russell: from TV production to transformative life coach

Welcome to episode #9 of the Career Pivot Podcast, hosted by Bec Sands. This episode is available on Spotify, Stitcher, iTunes and Google Podcasts, and if you enjoy it, I would love it if you could please subscribe and leave me a review.

In today’s podcast episode, I interview Victoria Russell, a transformative life coach who works with women recovering from trauma and addiction and supports them in relationship and career changes.

Victoria began her career in daytime television on the production staff of dramas such as Passions, The Bold and the Beautiful, and General Hospital. After the landscape of daytime TV changed, Victoria used her experience in the entertainment industry and her love for women’s causes to carve a new and successful path in non-profit fundraising that lasted a decade, before a desire for autonomy in her life brought Victoria to life coaching and yoga teaching, the pursuit of a Master’s degree in psychology, and the Priestess path.