117 - Creating a Unique Brand Beyond CrossFit with LJ Regine

08/02/20 • 53 min

2 years ago, LJ Regine was living in Virginia and applied to be a coach at CrossFit Palm Beach. Through that process of looking for his dream coaching job, LJ realized he wanted to be more than a coach, and 6 months later opened RoxFire Fitness in Ft Lauderdale, FL.

What started as just another CrossFit gym, has evolved into his own unique brand built around the idea of becoming your own superhero.

This episode dives into LJ's journey from coach to gym owner, and discusses the shifts that transformed RoxFire Fitness from just another CrossFit affiliate into a stand-alone brand.

What started as just another CrossFit gym, has evolved into his own unique brand built around the idea of becoming your own superhero.

This episode dives into LJ's journey from coach to gym owner, and discusses the shifts that transformed RoxFire Fitness from just another CrossFit affiliate into a stand-alone brand.

Previous Episode

116- The Healthcare Clinic of the Future with Dr Sean Pastuch

My good friend Dr Sean Pastuch is back on the SFB podcast for a third time to discuss his vision for the healthcare clinic of the future. We discuss how the Coronavirus pandemic shapes this vision, and how gym owners and coaches can adapt to the current climate.

To hear the previous episodes with Sean, check out episode 40 and episode 70 of the Seven Figure Box show.

Next Episode

118 - How to Sign Up More Clients and Keep them for Years with Mike Wuest of UpLaunch

Mike Wuest is one of the owners and creators of UpLaunch, a CRM designed for micro gyms. He joins the podcast today to reveal why the chase for “more leads” is hurting most micro gyms.

He discusses how gyms can dial in their messaging, marketing, and systems, regardless of whether they use UpLaunch or not. He talks about the importance of the first 100 days of a new member’s journey, and how to maximize those first 100 days so you can get most of your clients to stick around for years.

We started using UpLaunch back in May, and couldn’t be happier with our experience so far. It’s allowed us to dial in our lead and sales process for the first time in our 8-year history. To learn more about UpLaunch and schedule a free demo, head over to sevenfigurebox.com/uplaunch