Care-Coach-Lead

My good friend Chris Thorndike of LIV Athletic and Factory Forged is back on the show to talk about how to eliminate excess in your business, in order to increase profit, improve your client and coaching experience, and fall back in love with owning your gym again.

Chris is a master of helping gyms simplify their model down to one core program.

This allows them to raise prices, and then cut out any unnecessary and unprofitable services like on-ramp, personal training, nutrition coaching, and kids classes.

This podcast is all about how to scale your business by focusing on simplicity rather than growth.

When I started Seven Figure Box back in July 2018, I wanted the brand to motivate gym owners to think bigger about what their gyms could be, and the value they could provide to their teams and clients.

After nearly 200 episodes, I’ve realized that Seven Figure Box doesn’t really say who we truly are, or what we care about. The last 18 months has been especially challenging for the microgym industry, and many gyms and coaches have decided to, or been forced to leave an industry that they once loved and were extremely passionate about.

For those that are left, we will need to find a deeper purpose for what we do, and separate ourselves from a commoditized industry filled with franchise brands, globo gyms, and Pelotons. We believe that what separates us from the rest of the industry is the coaching and mentorship that we can provide. And specifically we believe in coaches that care, coach, and lead by example on a daily basis.So moving forward, Seven Figure Box will be transitioning to Care-Coach-Lead.

We have a brand new Youtube channel where we will be posting coaches development content every Monday, Wednesday, and Friday at 6:30 PM EST as well as 2-3 audio podcasts on the same podcast feed as before (which will be rebranded).

In today’s podcast, I share an update from the last 4-6 months, explain the why behind the rebrand, and lay out my vision for the future of the Care-Coach-Lead brand.

We have a pretty thorough hiring process at our gym.

Every candidate goes through multiple phone calls or in-person interviews, fills out questionnaires, spends time shadowing classes, meeting with our team, and immersing themselves in our community.

We have had a few coaches throughout the years that have made it to the final stages of our hiring process, but we ultimately decided it wasn't a fit.

In today's episode, we discuss what would keep a coach from getting hired at our facility, and what we look for in someone that is a no-brainer to add to our team.

The principles of great coaching are universal, whether you are coaching a sports team, coaching employees at your business, or parenting your kids.

Being a great coach requires you to be great at connecting with people, hold them to a high standard, and to be empathetic to the challenges they are uniquely facing.

No one understands this better than Danny Lehr. Danny's coached wrestling, CrossFit, and weightlifting, all while starting multiple businesses, and being a Dad of 2 girls.

Coaching isn't just something he does from time to time, but it's baked into his identity.

In today's episode, we talk about how to translate the principles of coaching to all areas of your life to be more productive and increase your impact.

What if you could generate $250k in revenue as an online coach, only to find out that this path wasn't for you?

In 2020/2021, Drew Girton decided to hire out all of his responsibilities for his brick-and-mortar gym Pendulum Fitness in California, so he could move to Austin, Texas with his family to go all-in on online coaching.

Despite having massive success in terms of revenue and profit ($250k in about 12 months with almost no overhead), Drew found he hated the online coaching space.

He wasn't able to deliver on the results that he could produce in-person, he burnt out his social media following, and lost friends and brick-and-mortar members in the process.

Now he's back in California rebuilding his gym and community, with the added tools and experience he has gained from the online space.

In today's episode, Drew gives us an honest and behind-the-scenes look at what the online coaching space looks like, and how those skills can be leveraged in an in-person gym.