#393: From Seeds to Success: A PR Mastery in the Cannabis Industry with Kyle Porter

10/12/23 • 52 min

Kyle Porter, Executive Vice-President/Managing Director at Virgo PR, a fast-growing, integrated communications firm designed to propel our clients working in emerging industries into the mainstream.

Kyle is an ex-entertainment marketer turned communications entrepreneur who is now the EVP and Managing Director of Virgo PR, a PR and Marketing Firm specializing in emerging markets. Previously, Kyle co-founded CMW Media, where he served as CEO overseeing all operations, business development, marketing and financial communications for the agency, which grew to become one of the leading PR firms in the cannabis space.

===================

About Cannabinoid Connect

Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry.

Subscribe and follow via the following platforms:

Kyle Porter, Executive Vice-President/Managing Director at Virgo PR, a fast-growing, integrated communications firm designed to propel our clients working in emerging industries into the mainstream.

===================

About Cannabinoid Connect

Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry.

Subscribe and follow via the following platforms:

Previous Episode

#392: Navigating Market Trends, Policy Shifts, and M&A Waves with LeafLink's Ben Burstein

Ben Burstein is LeafLink’s Sr. Corporate Development Associate, helping manage industry research, mergers & acquisitions, and strategic partnerships for the company.

He’s been featured as an industry expert both on-air (ABC, FOX, NPR) and through digital channels (Forbes, Cannabis Business Times, MJBizDaily, St. Louis Business Journal). Prior to LeafLink, he worked at Citi Equity Research and Tuatara Capital.

Ben is a graduate of the Wharton School of the University of Pennsylvania.

===================

LeafLink is the wholesale cannabis industry’s leading technology provider, offering commerce, financial, and logistics services that help improve the operations of brands, retailers and distributors. LeafLink is backed by leading venture capital firms and strategic investors and has raised more than $330 million of equity and equity-linked securities since its launch in 2016.

Learn more at www.leaflink.com.

===================

About Cannabinoid Connect

Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry.

Subscribe and follow via the following platforms:

Next Episode

#394: Mastering Cannabis Retail: Insights into Education, Pricing, & Smart Promotions with Krista Raymer

Krista Raymer, the brain behind Vetrina Group, takes us on a journey through the intricate world of cannabis retail. From the art of empowering education to the science of pricing and the strategy of promotions - every gem uncovered is a step towards retail dominance in the cannabis industry.

===================

About Cannabinoid Connect

Thought-provoking discussions, expert insights, and captivating stories shaping the future of this transformative industry.

Subscribe and follow via the following platforms: