Why I'm Quitting Instagram to go ALL IN on YouTube & LinkedIn

10/22/24 • 14 min

Frustrated by the lack of ROI on Instagram, Shirlee decided to quit and launch a 90-day challenge to grow her YouTube channel and cross-post on LinkedIn. As a video and visibility coach for entrepreneurs, these two platforms are WAY better suited to long-form, high-quality content and deeper audience engagement.
Keywords
YouTube growth, LinkedIn video strategy, social media ROI, quit Instagram, 90-day challenge, content creation, entrepreneurs, video marketing, public speaking, long-format video, camera confidence, business growth
Key Takeaways
•Shirlee's personal struggles with Instagram as a video coach
•Why YouTube and LinkedIn offer more value for entrepreneurs looking to grow their brand
•How to choose the right platform for your content creation strategy based on your goals
This episode is a must-listen for anyone feeling stuck with Instagram and wanting to find a more aligned, fulfilling approach to content creation.
Join the 90-Day Challenge:
Follow Shirlee's 90-day challenge to reach 10k followers/subscribers on YouTube and LinkedIn.

Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
Subscribe on YouTube⁠
Follow/Connect on LinkedIn⁠
⁠Follow on Instagram⁠

Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
Subscribe on YouTube⁠
Follow/Connect on LinkedIn⁠
⁠Follow on Instagram⁠

Previous Episode

Your Growth on Video Will Be Slow. And That's a Good Thing

Summary:
Imagine if you had overnight success with one viral video. Would you know how to handle it? In this episode, Shirlee argues for slow, steady growth and why the hard work that comes with it is key to building long-lasting success. Resilience, mastery, and relationship building are essential to this process. If gaining visibility feels like a grind, tune in to reframe your mindset and understand the value in the effort you’re putting in.

Keywords:
Slow growth, visibility journey, hard work, camera confidence, personal growth, entrepreneurship, business visibility, resilience, relationship building, mastery, sustainable success, process over outcome, personal development, media visibility, video storytelling.

Key Takeaways:
1.Resilience is Built Over Time: Slow growth builds the confidence and resilience needed for long-term visibility. You’ll be more equipped to handle challenges.

2.Hard Work Leads to Mastery: Consistent effort leads to mastering your craft, which lays the foundation for enduring success.

3.Relationships Are Key: Visibility is about creating meaningful, trust-based connections with your audience, and that takes time.

4.The Process is the Reward: Each step of the journey shapes you, refines your skills, and builds confidence.

5.Success Isn’t Overnight: True success is slow and deliberate—embrace the process as it moves you closer to your goals.

Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
Subscribe on YouTube⁠
Follow/Connect on LinkedIn⁠
⁠Follow on Instagram⁠

Next Episode

I'm Breaking These 5 Rules to Create a Sustainable Content Strategy

Ever feel like you need everything to be just right before hitting “record”? Here’s the reality: in the world of online content, the old rules don’t apply anymore. In this episode, I share five major things I had to let go of from my broadcasting days to thrive as a content creator—and why this is good news for anyone feeling held back by a lack of polish.

Keywords
content creation, video production, authenticity, online presence, personal branding, video editing, social media, entrepreneurship, visibility, digital marketing
Key Takeaways

The rules of content creation have changed in favour of creators.
Authenticity is more important than polished production.
Embrace the messy edit to connect better with your audience.
You can create content anywhere, not just in a studio.
Invest in good lighting and sound equipment, not just cameras.
Let go of the need for perfection in your videos.
Batch recording can simplify your content creation process.
Jump cuts are now a preferred editing style.
Your smartphone is sufficient for starting video content.
Focus on your message and connection with the audience.

Whether you’re just starting or looking to enhance your content creation, this episode is packed with insights that will help you shake off perfectionism and show up confidently on camera.