Is Everything The Tech World Says About Marketing Wrong?

12/21/16 • 26 min

In this episode, we speak to Samuel Scott, Director of Marketing at logz.io, about a post he wrote for TechCrunch about why the tech world has marketing all wrong. He explains why the martech world has fallen into an echo chamber of meaningless buzzwords — and what can be done about it.

Previous Episode

Unbounce Isn’t Just for Landing Pages Anymore

Two years ago, we had our most controversial interview on the podcast, ever, with Angus Lynch, who was defending the use of exit overlays on landing pages. Time has passed, and overlays have become common practices on the web. And now, we've built them into Unbounce as Convertables, so we sat down with Angus again to chat about what has changed, and how you can use them to generate more conversions across your entire website.

Next Episode

What Happened When Unbounce Stopped Publishing For Two Weeks?

In this episode, find out what happens when the Unbounce blog team stopped publishing for two weeks and focused instead on optimization. Listener beware, this tale might just give you the inspiration to conduct a similar experiment.