Call to Action

Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers.

On this new playing field, what exactly does it take to set yourself apart from the army of other content marketers?

According to Demian Farnworth of Copyblogger, it takes great determination, a healthy dose of usability knowledge...

...and a whole lot of caffeine.

In this episode of the Call to Action podcast, Demian breaks down the anatomy of a successful web writer.

A story of how a clever blog post title halved our open rates, and a breakdown of email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.

Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.

It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.

In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA.

In this episode of the Call to Action podcast, we explore how to write amazing landing page copy.

First, we tell a story of what happened when we made our "About Us" page copy a little bit too much... about us.

Then, Unbounce's Dan Levy talks to strategist and copywriter Marc Aarons about embarrassing writing habits and an easy-to-remember formula for making sure you're simultaneously delighting readers and attracting qualified customers.

Your email marketing funnel has a lot of work to do. It has to continue the conversation you started on your landing page. It has to woo prospects and nudge them gently toward conversion - all without being overbearing or spamming them 'til they unsubscribe. So how do you find that happy medium? The perfect timing and phrasing to inspire action (without pissing people off)? In this episode, Peter Tanham, CEO of Sparkpage, breaks down a series of A/B tests you can run on your welcome emails to kick your email marketing into overdrive.