A Simple Formula for Writing Super Clickable Button Copy

04/15/15 • 22 min

Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.

It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.

In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA.

Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.

It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.

Previous Episode

Want More Leads? Design Your Landing Pages Form First

When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?

Yes?

Not so fast. There might be a more effective place to start.

As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.

In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.

Next Episode

Your Social Media Campaigns Should Never Skip This One Step

On the surface, running a social media campaign seems relatively straightforward.

Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right?

But if you want to run social media campaigns that actually moves the needle for your business and bring you measurable results, then there's one important step you should never skip:

A/B testing your campaigns.

In this episode of the Call to Action podcast, we speak with Marcus Taylor, founder and CEO of Venture Harbour, about why (and how) you should be testing your social media campaigns.