A Page From Airbnb's Email Marketing Playbook

06/03/15 • 22 min

A story of how a clever blog post title halved our open rates, and a breakdown of email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.

Previous Episode

Why People Just Aren’t That Into Your Landing Page

As marketers, it’s super easy to get caught up in our data and analytics.

Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions.

In this episode we speak to Talia Wolf, CEO and founder of Conversioner, about how tapping into your customer’s emotional needs can make your landing pages more powerful.

Next Episode

Beating Banner Blindness

In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.