Buzzcast - What's New For Apple Podcasts Subscriptions

What's New For Apple Podcasts Subscriptions

04/29/22 • 59 min

8 Listeners

In this episode, we reveal the new cohost of Buzzcast, chat about podcast merch, the pros and cons of premium podcast subscriptions, the death of live audio, and answer some Buzzsprout Facebook Community Questions.
Links from this episode:

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Contact Buzzcast

Send us a text message
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!

Send us a text

Support the show

Contact Buzzcast

Send us a text message
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!

Previous Episode

Alban's Conspiracy Episode with Arielle Nissenblatt

2 Recommendations

Send us a text

Welcome Arielle Nissenblatt
Follow up

Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
- Explainer on TikTok
- spotify:internal:podcastclips
Apple Podcasts Releases Follower Numbers
- Followers = clicked the ⊕ follow button (similar to download numbers)
- Listeners = listened to 1 second (22%, 18%, 22%)
- Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
ACast Spam turned up to 11
- One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor.
- A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law.
- One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast.
- Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
- Hit Spam early and often

Topics

Spotify is promoting fake music artists
- Spotify builds platform on the back of top music artists
- Spotify convinces users to use their playlists
- Spotify creates their own content and promotes it in their playlists
- Artists are left with no distribution and no money
Buzzsprout Platform Stats
- +5.8% listens across the platform
- Apple is up to 37.4%, Spotify to 27.9%
  - Spotify users listening to less podcasts (Edison Research)
  - Or Spotify favoring owned content?
- Podcast download charts
  - Top 1% - 3,994
    Top 5% - 795
    Top 10% - 335
    Top 25% - 93
    Top 50% - 30
How do Apple Podcasts charts work?
- listening
- follows
- completion rate
- Ratings, reviews, and shares
WNYC built a bot to get their shows into Apple Podcasts
- NPR monitored when their show fell out of the rankings, ran Facebook ads to get it back, then turned them off
- Alban heard this story at Podcast Movement
- NPR issued a statement
- WNYC
We'll be heading to two conferences next month, and we'd love to see you there!

Support the show

Contact Buzzcast

Send us a text message
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!

Next Episode

Podcast Industry Insights with Tom Webster

4 Recommendations

Send us a text

In this episode, the hosts get fact-checked about Apple Podcasts episode artwork, discuss the new IAB Podcast Ad Revenue Study, and argue that it's not podcasts, but the listeners, that are the problem when it comes to ratings. Tom Webster also drops in to share some exciting news & actionable insights for the indie podcaster.
Conan Shares His Theory About “The Daily” Podcast | Conan O’Brien Needs a Friend
https://youtu.be/4ws7L3F8-kc
Tweets:
https://twitter.com/mikiebarb/status/1524173124987674625?s=21&t=PNmHKyPt3-N8rN_B6kbtWQ
Apple Podcasts Episode Artwork
If you use Apple Podcasts, please unfollow this podcast & see if the episodic artwork shows for you. (Then follow us again ASAP!)
Tweet us @Buzzsprout or send an email to [email protected] titled Buzzcast Episode Artwork to let us know if it worked for you!
IAB U.S. Podcast Advertising Survey Results
https://www.iab.com/insights/u-s-podcast-advertising-revenue-report-fy-2021-results-2022-2024-growth-projections/
Interview with Tom Webster
Follow Tom on Twitter @webby2001 & listen to his podcast, I Hear Things https://tomwebster.media/
Zoom Changes Free Account Duration
https://support.zoom.us/hc/en-us/articles/5809097508109-May-2-2022-Free-account-meeting-duration-changes
Zoom users on the free plan are now limited to 40 minutes, even for one-on-one meetings.
We recommend switching to Squadcast.fm or Riverside.fm!
Are Podcasts Getting Worse?
https://rephonic.com/blog/are-podcasts-getting-worse

Support the show

Contact Buzzcast

Send us a text message
Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!

Buzzcast - What's New For Apple Podcasts Subscriptions

Transcript Summary

In the episode titled "Meanwhile, in the Land of 'Who Cares?'," the podcast hosts delve into various topics. They discuss Facebook's failed prediction of becoming a major podcast player and the uncertainty surrounding the platform's interest in podcasting. The conversation also touches on making Twitter a better place and the importance of trustpilot ratings and reviews. Jordan, a podcast host, shares her experience with reading reviews and how her podcast has gained popularity. The hosts explore the idea of selling podcast merchandise and the challenges faced in finding high-quality options. They highlight the need for seamless integration of paid content upgrades or subscriptions, sharing concerns about complications with Super Cast and Spotify integration. The episode concludes with discussions on Spotify listenership decrease, podcasting standards, and the positive impact of podcasting on individuals' lives.

Transcript

Kevin00:01:16.439

Well, I feel like as part of me stepping in along with Alban to help make Twitter a better place is that people get to go out and make all these predictions of what's going to happen on Twitter and then when you're right they proudly bring these tweets back into the present and show you look and I predicted this three years ago, but rarely do you see people on Twitter who go out and said look, I said this three years ago and I was completely wrong. S

What's New For Apple Podcasts Subscriptions Top Questions Answered

How did Facebook's attempt to become the third largest podcast player turn out?

Facebook's attempt to become the third largest podcast player did not materialize as predicted.

What is the significance of podcast merch sales for big channels on platforms like YouTube?

Podcast merch sales can be a significant source of income for big channels on platforms like YouTube.

Is there a difference in quality between print-on-demand merch and bulk orders?

Print-on-demand merch may have lower quality compared to bulk orders.

What are the advantages of screen printed merch for podcasts?

Screen printed merch tends to last longer and doesn't peel off easily compared to other printing methods.

Where can higher quality screen prints for podcasts be found?

Cotton Bureau offers higher quality screen prints for podcasts.

Which platform sells shirts through Cotton Bureau?

Buzzsprout sells shirts through Cotton Bureau.

Are there issues with Super Cast's Spotify integration for premium podcast content?

Yes, Super Cast's Spotify integration for premium podcast content is not seamless and has caused issues for users.

What issues have users reported with Super Cast's premium content on Spotify?

Listeners have reported problems with episodes not populating in Spotify after signing up and paying for the premium content, leading some users to cancel their subscriptions.