In this episode, the crew discusses our holiday plans, new features that were just introduced inside of Buzzsprout, the future of the podcast advertising ecosystem, and how to create a podcast directory as a marketing strategy for your show.
Check out the totally legit bios written using the new host/co-host feature for each of us on the official Buzzcast website.
Links from this episode:
- Add host & co-host information to your Buzzsprout site
- Say goodbye to your favorite podcast promo codes (The Verge Article)
- Travis' new podcast directory: ICOCPodcasts.com
Contact Buzzcast
- Send us a Text Message
- Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
- Send a "boostagram" through Fountain or Castamatic
- Email us at [email protected]
Thanks for listening & keep podcasting!
12/17/21 • 48 min
8 Listeners
Buzzcast - Are Podcast Ads Changing Forever? + How to Make Your Own Podcast Directory
Transcript Summary
In this episode, titled "Are Podcast Ads Changing Forever? + How to Make Your Own Podcast Directory," the hosts discuss the evolving landscape of podcast advertising, including the involvement of big brands like Unilever and Coca Cola. The industry shift towards brand lift and market-based tracking is resulting in increased rates for podcast ad space, leading to more ads per episode, potentially commoditizing podcasts and reducing creativity and targeting. However, smaller brands can still find sponsorships on podcasts that align with their niche audience. The hosts also delve into topics like gift giving, taking a break during the holidays, and provide suggestions for podcasters during that time. Additionally, they discuss updates in Buzzsprout and the chances of independent podcasters signing deals with large companies. The episode wraps up with a lively game show segment, where the hosts share viewpoints on various podcasting scenarios. Overall, this episode provides valuable insights into the changing landscape of podcast ads, tips for podcasters, and engaging discussions on podcast-related topics.
Transcript
I just want to be clear, you actually think don't hold it that Kevin, do you think drop the episode Travis has dropped the upset I say hold it back.
KevinNow he said hold to back.
AlbanHe said at least published to the question.
KevinI'll read it again. Or should you hold one or more back in case you can't record one
Are Podcast Ads Changing Forever? + How to Make Your Own Podcast Directory Top Questions Answered
How does gift-giving change as you grow older?
Gift-giving may shift in importance and meaning as you age, with factors such as personal preferences, relationships, and priorities influencing the way gifts are valued and received.
What are some suggestions for podcasters during the holidays?
Podcasters can consider options like doing a mailbag episode or pre-planning episodes to address the challenges of maintaining a regular podcast schedule during the holiday season.
What updates have been introduced by Buzzsprout?
Buzzsprout has implemented two updates, including a reorganized navigation in podcast settings and a new section for adding information about hosts and co-hosts, which will be visible in podcast apps and on Buzzsprout websites.
How are independent podcasters benefiting from the podcasting industry's growth?
Independent podcasters now have more opportunities for monetization as bigger players focus on top-tier shows, leaving room for independent podcasts to thrive.
What is ICSE Podcasts?
ICSE Podcasts is a newly created podcast directory that caters to a specific denomination within Christianity, aiming to cross-promote shows and offer free publicity while serving as a reference point for other websites and newsletters.
What initial results have been observed for the ICSE Podcasts directory?
After two weeks, the ICSE Podcasts website has garnered approximately 160 website visits and contributed to an increase in podcast downloads, showing promising early results.
What is the suggested approach for launching podcast episodes?
Instead of releasing all episodes at once, it is now recommended to have a consistent weekly release schedule to build a loyal audience. Holding back one episode ensures a consistent release schedule and avoids missing a week.
How can podcasters address difficulties with a co-host?
If conflicts arise with a co-host due to scheduling or creative differences, two options are bidding against each other for full ownership or amicably splitting the podcast 50/50.
What is the impact of larger brands entering the podcasting industry?
The podcasting industry is attracting bigger brands, which are more interested in general brand recognition than direct response results. However, their presence may cause ad rates to increase and create financial challenges for smaller companies.
How is podcast advertising changing?
The number of ads within podcasts is increasing, potentially affecting the listening experience. Advertisers are also shifting towards buying downloads, rather than specifically targeting individual podcasts, resulting in podcasting becoming more commoditized.
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