052: Stop Ignoring Your Customers! Email List Building + Remarketing = MORE ECOMMERCE REVENUE w/ Thierry Augustin

Too many businesses struggle and eventually fail because they don’t have repeat customers. In this episode, my guest Thierry Augustin teaches us how list building and an attentive email remarketing strategy can increase your ecommerce revenue ten-fold in less than 30 days!

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1. Most companies lose money acquiring new customers. It doesn’t matter how many new sales you make if you’re losing money on every transaction. Put your energy toward email list building and nurturing relationships with your existing customers.
2. Leverage great, relevant content to keep your customers engaged. Email marketing campaigns are a continuous value exchange. Deliver content that keeps the conversation going, builds trust with your customers, and shows that a long relationship with your company will enhance their lives.
3. Intentions don’t matter. Segment your email list based on customer behaviors! Personalize your remarketing campaigns. Focus on customers who engage with your emails and your content. Most importantly, give special attention to the ones who continue to buy your products.

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**Click any timestamp to jump directly to that point in the episode.

• [02:25] Interview begins
• [03:20] Thierry started in medical school, then realized that his passion was in writing, ecommerce, and marketing.
  • Med school fast track
  • Travel, work, health industry
  • Writing
  • Fashion startup
    • Got hooked on e-commerce and online marketing
    • They were able to leverage content very well through email marketing
• [06:00] Built niche consulting business in List Building & Email Remarketing
  • Social Media Marketing versus Email Marketing
    • You don’t own the social media platform
    • All of your traction and followers can be gone at the drop of a hat
    • You do own your email list
    • You can market to anyone on that list for free any time you want
  • Email marketing and remarketing
    • How to segment your list
    • Capitalize on repeat customers
  • What to offer in exchange for email address
• [11:00] Don’t be a jack of all trades. Why Thierry decided to niche down to email marketing rather than being a general consultant.
• [12:45] The components of a great email marketing campaign
  • Promotional strategy
  • Great offers
  • Behavioral List Segmentation
    • Intent doesn’t matter
    • What do customers actually do?
  • Consistency of communication
    • Keep your promises
    • “Done is always better than perfect”
• [17:20] The Value of the Repeat Customer (avoid the shiny object syndrome)
  • Most companies lose money on new customer acquisition
  • Most customers don’t become profitable until their second or third purchase
  • List Building is essential to getting a custom...