Buy Black Podcast | The Voice of Black Business

In this episode, my guest Joylynn M. Ross, BLESSEDSelling Author, Editor, and Publisher, teaches us how to get our business ready for our book. Her step by step process is perfect for aspiring writers, coaches, consultants, and anyone who has a book and a business inside of them that needs to be let out!

• Money comes from the business you build off of the book
  • The book is only an extension of your business
  • An extension of your message
• Leverage your intellectual property
• People Care about What You Do and How What You Do Can Help Them
• Don't be afraid to teach people what you know
  • But don't be afraid to charge them for the lesson
• We are starving people by keeping what we know and what we do from them
• Don't wait for your book to get ready

• What is the question everyone is constantly asking you?
• Read to get prepared for your book
• Most people already have their books written
  • Capture your intellectual property
  • Turn podcasts into publications
  • Transcribe your videos
  • Review and capture all of your social media posts
    • Categorize, organize, and publish
• Use voice recognition software like Dragon to dictate your book
• Hire a ghost writer

• Learn the publishing process
  • Writing
  • Editing
  • Design
  • Publishing
  • MARKETING
• Know who your audience is
  • Can't write a book for everybody
  • Who, specifically, are you trying to help?
  • Build your audience before you bring them the book
• Forget trying to get people interested in you
  • Show that you are interested in them
• Determine your "Why's"
  • Why am I writing?
  • Why am I publishing?
  • Why am I selling this book?
• Hustle a Plan
  • It costs to put your message out there

Don't be afraid to invest in yourself

Don't be afraid to invest in your business

• https://www.clickfunnels.com/
• https://pathtopublishing.com

Register for the "Act Like an Author, Think Like a Business" 2018 Conference - https://bit.ly/2tVDuxl

Facebook - https://www.facebook.com/JoylynnRoss

Twitter - https://twitter.com/enjoywrites

https://enjoywrites.com

https://pathtopublishing.com

[email protected]

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...and Instagram.

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In this episode, my guest Rohan Gilkes, explains the process he has used to create and grow several profitable internet companies. His model for identifying opportunities, testing them, and scaling an online business is proven across multiple industries, and it can work for you as well. Have your pen and notepad ready!

1. Find an industry where people are already making millions
2. Add a thin layer of technology
3. Create a better customer experience
4. Manage Risk as much as possible
5. Time & Money are the Entrepreneurs most precious resources...be as conservative as possible with both
6. People don't buy from you unless they trust you
7. 95% of success as an entrepreneur is your mindset
8. Be the type of person who just starts driving and solves problems along the way

1. Is this something people are already spending money on?
2. Are there people already making millions in this market?
3. Can I get started by investing only 2-3 months salary?
4. Is there a path to have my first paying customer in 30-60 days?

• Not a "coming soon" page
• Looks like the finished product
• Looks like you already have customers
• Looks "lived in"
• Makes potential suppliers & customers feel comfortable

• Instagram is great for highly visual products
• Facebook & Facebook Groups are great for products that require engagement
• Twitter is excellent for reaching new, somewhat qualified customers
  • Look at what's trending for the day
  • Find something that speaks to your product or service
  • Use Twitter Advanced Search to target specific segments
  • Join the conversation around trending topics
    • 80% organic posts, no advertising
    • 20% posts mentioning your product or service
  • Again, people don't buy from you unless they trust you

http://www.rohangilkes.com/ - Peek over my shoulder as I share everything on my journey to $1,000,000 in monthly revenue.

https://innclusive.com/ - BE YOURSELF. Rent welcoming & affordable places from amazing hosts in 130+ countries.

https://www.launch27.com/ - Launch27 was built to help Maids in Black grow. It now runs the business operations of hundreds of companies and is responsible for a number of millionaires.

http://groovelearning.com/ - We wanted to share our success so we built GrooveLearning...a Facebook group of business owners dedicated to growing their businesses.

http://www.maidsinblack.com/ - Maid and cleaning service in DC MD VA. Select the number of bedrooms and bathrooms, see your price, and schedule maid service in 60 seconds!

https://wetshaveclub.com - THE WAY WET SHAVING SHOULD BE. Sign up today to get awesome shaving products for less than a dollar a day.

http://overthinkacademy.com/ - OverThink Academy Is Creating A Global Learning Experience That Delivers Training in Business, Wellness, And Life. Get access to a growing vault of courses, exclusive events, and international adventures.

https://conversionxl.com/ - Optimization through research and experimentation guarantees growth. CXL is the leading source for optimization, growth and digital analytics expertise.

https://buyblackpodcast.com/podcast/004-three-things-need-start-business/ - Don't Fall Into Paralysis by Analysis. There are Only Three Things You NEED To Start a Business

https://buyblackpodcast.com/podcast/solo/fifteen-businesses-you-can-start-any-time-or-place/ - In this episode, you’ll find 15 ideas for businesses that you can start at any time or place with minimal resources, without leasing facilities or office space.

https://buyblackpodcast.com/state-business-registration-portals/ - Business Filing Resources By State. Find the instructions, forms, and online filing portals for YOUR State.

Email: [email protected]

Twitter: https:/...

May 19th, 2019

Happy 94th Birthday

Malcolm X

A.K.A. - el Hajj Malik Shabazz

One of the worst feelings in the world for a creative person is having some version of writer’s block. Blogger, poet, author, painter, podcaster, student, business owner, or entrepreneur; your preferred creative medium doesn’t really matter. We’ve all had to overcome this beast at one point or another. In fact, I’m working through a pretty stubborn block as we speak so I decided to lean into the problem and share with you my 10 Best Practices to Quickly Overcome Writer’s Block.

(Hint: #10 is to create a piece of content about overcoming writer’s block...but SHHH! Don’t tell anyone. I don’t want to ruin the surprise)

Apple | Google | Spotify | Stitcher | iHeart

• Mike D’s BBQ - My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce! Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up!
• • Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017!
  • Visit https://buyblackpodcast.com/bbq to Make Your Order Now!
  • Use the code BUYBLACK to get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase!
  • Throw Some D’s On It!
• 10to8.com - The Free Online Booking Software that comes with Batteries Included!
• • https://buyblackpodcast.com/10to8
• Show your support for Buy Black Podcast!
• • Become a Patron and gain Exclusive Access to behind-the-scenes and original content!
  • PLUS get a shoutout on our new monthly Ask the Experts Q&A Episode!
  • https://buyblackpodcast.com/patreon

**Click any timestamp to jump directly to that point in the episode.**

Have you ever had one of those weeks that started out great but by Tuesday, everything was completely off track. That’s exactly what just happened to me. I just knew this was going to be a productive seven days. I had plenty of appointments but not so many that I felt overwhelmed. I was ahead of schedule on releasing a few key pieces of solid content. Most importantly, I had blocked off the first two days of the long Labor Day Weekend to create and publish back-to-back podcast episodes to give my listeners plenty of content that would carry them through the holiday and into next week. I was sure I had it all lined out, but Murphy (with his stupid law) had me dead in his sights!

Saturday morning, a technician came to my house to upgrade our internet package from 40mb to 1gb speed. The process went smooth enough and my internet was blazing in no time. As soon as the tech left, I began the process of connecting all of our devices to the the new Wi-Fi network. For my office desktop PC, I had the brilliant idea to connect it directly to my Wi-Fi range extender via ethernet cable to create a more stable connection. When I moved the PC to access the ethernet port in back, I somehow pulled one of the video cables which caused a disconnect inside the PC. The motherboard completely stopped recognizing my graphics card. Fifty troubleshooting attempts and 14 HOURS LATER, I managed to get the motherboard to read the graphics card again. Great! There went Saturday.

It’s cool, I may have lost Saturday, but Sunday, I’m goin’ in! NOPE! Sunday, I’m goin’ OFF! As in, the internet customer service because their defective “top-of-the-line” modem stopped working overnight! I had NO internet, like NONE. And you guessed it, there are no techs on call or stores open on Sunday...and Monday is a holiday. No internet until TUESDAY...and the tech tried to tell me I they couldn’t get a modem to me until WEDNESDAY! Oh, that was IT! I was done! Escalate me to a MANAGER NOW!

After securing an early Tuesday morning tech ap...

Too many businesses struggle and eventually fail because they don’t have repeat customers. In this episode, my guest Thierry Augustin teaches us how list building and an attentive email remarketing strategy can increase your ecommerce revenue ten-fold in less than 30 days!

Apple | Google | Spotify | Stitcher | iHeart

1. Most companies lose money acquiring new customers. It doesn’t matter how many new sales you make if you’re losing money on every transaction. Put your energy toward email list building and nurturing relationships with your existing customers.
2. Leverage great, relevant content to keep your customers engaged. Email marketing campaigns are a continuous value exchange. Deliver content that keeps the conversation going, builds trust with your customers, and shows that a long relationship with your company will enhance their lives.
3. Intentions don’t matter. Segment your email list based on customer behaviors! Personalize your remarketing campaigns. Focus on customers who engage with your emails and your content. Most importantly, give special attention to the ones who continue to buy your products.

• Mike D’s BBQ - My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce! Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up!
  • Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017!
  • Visit https://buyblackpodcast.com/bbq to Make Your Order Now!
  • Use the code BUYBLACK to get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase!
  • Throw Some D’s On It!
• Show your support for Buy Black Podcast!
  • Become a Patron and gain Exclusive Access to behind-the-scenes and original content!
  • PLUS get a shoutout on our new monthly Ask the Experts Q&A Episode!
  • https://buyblackpodcast.com/patreon

**Click any timestamp to jump directly to that point in the episode.

• [02:25] Interview begins
• [03:20] Thierry started in medical school, then realized that his passion was in writing, ecommerce, and marketing.
  • Med school fast track
  • Travel, work, health industry
  • Writing
  • Fashion startup
    • Got hooked on e-commerce and online marketing
    • They were able to leverage content very well through email marketing
• [06:00] Built niche consulting business in List Building & Email Remarketing
  • Social Media Marketing versus Email Marketing
    • You don’t own the social media platform
    • All of your traction and followers can be gone at the drop of a hat
    • You do own your email list
    • You can market to anyone on that list for free any time you want
  • Email marketing and remarketing
    • How to segment your list
    • Capitalize on repeat customers
  • What to offer in exchange for email address
• [11:00] Don’t be a jack of all trades. Why Thierry decided to niche down to email marketing rather than being a general consultant.
• [12:45] The components of a great email marketing campaign
  • Promotional strategy
  • Great offers
  • Behavioral List Segmentation
    • Intent doesn’t matter
    • What do customers actually do?
  • Consistency of communication
    • Keep your promises
    • “Done is always better than perfect”
• [17:20] The Value of the Repeat Customer (avoid the shiny object syndrome)
  • Most companies lose money on new customer acquisition
  • Most customers don’t become profitable until their second or third purchase
  • List Building is essential to getting a custom...