How to Use Video - The Easy Way to Build a Brand on Social Media
06/29/21 • 28 min
Did you know that 80% of consumers can recall a video they have watched in the last month? As digital marketing evolves, we continue to see trends favoring video content. According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022. So, businesses are now actively using the power of video to boost their brands. And you can, too -- even if you don’t have a huge marketing budget. You don’t need any training, fancy equipment, complicated editing, or rigid scripts. Just tune in to today’s episode, take note of Sharran’s 9 Tips to Build a Brand Using Videos on Social Media, and you’ll be ready to shoot your first video as soon as you finish listening to this podcast.
“A picture is worth a thousand words, but a video is worth a thousand pictures.”
- Sharran Srivatsaa
Timestamps:
00:00 Can you really shoot videos with no training, equipment, editing, or scripts
01:42 How to deal with the fear of the unfamiliar
06:37 What can you use in place of fancy equipment
08:05 Why use social media stories to experiment doing videos
09:50 Sharran’s simple structure: Hook, Story, Teaching + frictionless invitation
12:25 Using the Q&A format to repurpose your videos easily
15:02 Produced video vs. raw video and which platform should you use
17:07 Why do videos have higher algorithmic value
19:30 Why you should forget about CTA and focus on CTE instead
21:53 It’s definitely faster to create a video than any other content
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
Did you know that 80% of consumers can recall a video they have watched in the last month? As digital marketing evolves, we continue to see trends favoring video content. According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022. So, businesses are now actively using the power of video to boost their brands. And you can, too -- even if you don’t have a huge marketing budget. You don’t need any training, fancy equipment, complicated editing, or rigid scripts. Just tune in to today’s episode, take note of Sharran’s 9 Tips to Build a Brand Using Videos on Social Media, and you’ll be ready to shoot your first video as soon as you finish listening to this podcast.
“A picture is worth a thousand words, but a video is worth a thousand pictures.”
- Sharran Srivatsaa
Timestamps:
00:00 Can you really shoot videos with no training, equipment, editing, or scripts
01:42 How to deal with the fear of the unfamiliar
06:37 What can you use in place of fancy equipment
08:05 Why use social media stories to experiment doing videos
09:50 Sharran’s simple structure: Hook, Story, Teaching + frictionless invitation
12:25 Using the Q&A format to repurpose your videos easily
15:02 Produced video vs. raw video and which platform should you use
17:07 Why do videos have higher algorithmic value
19:30 Why you should forget about CTA and focus on CTE instead
21:53 It’s definitely faster to create a video than any other content
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
Previous Episode
The World's Most Efficient Man with Ari Meisel
Do you really know the difference between productivity and efficiency? They sound pretty similar, right? After all, productive people are efficient, and efficiency makes people more productive. As a business owner, you should pay attention to building a culture that instills efficiency and productivity into employees’ mindsets. But how do you do that? Tune in to this conversation between Sharran and his guest, Ari Meisel, dubbed “The Most Efficient Man Alive.” If you want to discover how you can make the most out of your time and empower your team to run your business well, this episode is for you.
“Technology will amplify habits.”
- Ari Meisel
Timestamps:
00:00 How “The Collective Wisdom of the Most Efficient Man” came to be
05:09 Why humans spend their energy firefighting when what they really need is fireproofing
10:45 Routine is excellent, but it can also be harmful
13:31 How “The Ultimate KPI Process” works
16:22 Why people can be so defensive and what you can do about it
21:10 Is it possible to make more time
23:40 People and technology are not the solutions
26:41 How using specific trigger words and actions helps you fix your processes
31:13 Shifting from a communication tool to project management tool to get things done
34:45 Identify the proper tools needed, so you know what you’re getting into
40:37 How to establish “poka-yoke” (mistake-proofing) to avoid human error
Resources:
Get Ari Meisels Book: On Productivity: The Collective Wisdom of the Most Efficient Man Alive
Grab Sharran’s 4-Week MBA for Free
Connect with Ari:
Connect with Sharran:
Next Episode
How Glennda Baker Makes an Additional 6-Figures Directly Through Social Media (Without Selling Anything)
How do you make money on social media without selling anything? Is it possible to drive a ton of traffic and sales by a simple Instagram or TikTok post? Social media is about social interaction and building relationships. It's never about pitching your latest offer. But the process of building a massive social media following requires a delicate balance among the factors that drive audience behavior and the algorithm. Is there a perfect formula? Well, someone seems to have discovered the ideal way to do it.
In today's episode, Sharran interviews Glennda Baker, President & CEO of Glennda Baker & Associates, Inc. Glennda brings an innovative marketing style with superior networking skills to increase traffic to her site. She believes that “thinking outside the box” and exposing your offer to the maximum amount of potential buyers is key to getting the best deal possible. She's been using social media, specifically TikTok, to be visible to as many people as possible. If you want to get tips on generating sales via social media, tune in to this exciting conversation right now.
“It is so much more difficult to be fake than to be real.”
- Glennda Baker
Timestamps:
00:00 - Glennda decides to use social media and do live videos
05:50 - Why start with live video and stories, and which platforms are right for you
10:45 - Sharran shares two lessons from Jason Capital to help drive organic growth
14:00 - How Glennda's presence on TikTok has brought her more inquiries
15:11 - Finding the common thread in what shows up in your feeds
20:32 - Building a following in a month by Jason Capital
25:12 - How Glennda picks a topic and format for her videos
29:56 - Discover the power of DMs
39:20 - What persona do you project on social media
44:01 - How does Glennda' manage her time and content creation
48:07 - How do you become top of mind for people who are looking for answers
49:42 - The compound effect of posting every single day and being intentional about impacting people
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Glennda:
Connect with Sharran:
Business School with Sharran Srivatsaa - How to Use Video - The Easy Way to Build a Brand on Social Media
Transcript
undefined
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/business-school-with-sharran-srivatsaa-60737/how-to-use-video-the-easy-way-to-build-a-brand-on-social-media-15398902"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to use video - the easy way to build a brand on social media on goodpods" style="width: 225px" /> </a>
Copy