How to Build a Massive Audience on Instagram
Explicit content warning
05/04/21 • 54 min
Instagram is one of the three most popular social media platforms today. What started as a photo and video sharing app has become a powerful marketing tool for social media marketers. With every iteration and tweak to the algorithm and the introduction of new features, businesses had to adapt by implementing new strategies to maintain steady growth. But what defines Instagram growth? For many, it’s the number of followers you have. But to get new followers, you need to have a combination of active engagement, brand exposure, and compelling content. Otherwise, why else would anyone follow you? In today’s episode, powerhouse entrepreneur and brand strategist Dean Aguilar is back. Together, Sharran and Dean will share the Instagram growth strategies they applied in their brands. If your growth is stagnant or you want to put a little more drive into your tactics, this episode is for you.
“What’s gonna win them over is relationship; that’s the only reason people work together”
- Dean Aguilar
Timestamps:
00:00 Growing your social media followers
06:43 Treat your social media like a huge asset
09:34 The real reason why people are scared to show up
14:10 Sharran and Dean’s strategy to get more subscribers
18:47 Does using hashtag help your growth
21:11 Doing this will kill your account
29:30 How influencer marketing works
40:02 Your brand and the power of lead generation
41:29 The 5 Unspoken Truths according to Sharran
45:35 How to organically reach more audience
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Dean Aguilar:
Connect with Sharran:
Instagram is one of the three most popular social media platforms today. What started as a photo and video sharing app has become a powerful marketing tool for social media marketers. With every iteration and tweak to the algorithm and the introduction of new features, businesses had to adapt by implementing new strategies to maintain steady growth. But what defines Instagram growth? For many, it’s the number of followers you have. But to get new followers, you need to have a combination of active engagement, brand exposure, and compelling content. Otherwise, why else would anyone follow you? In today’s episode, powerhouse entrepreneur and brand strategist Dean Aguilar is back. Together, Sharran and Dean will share the Instagram growth strategies they applied in their brands. If your growth is stagnant or you want to put a little more drive into your tactics, this episode is for you.
“What’s gonna win them over is relationship; that’s the only reason people work together”
- Dean Aguilar
Timestamps:
00:00 Growing your social media followers
06:43 Treat your social media like a huge asset
09:34 The real reason why people are scared to show up
14:10 Sharran and Dean’s strategy to get more subscribers
18:47 Does using hashtag help your growth
21:11 Doing this will kill your account
29:30 How influencer marketing works
40:02 Your brand and the power of lead generation
41:29 The 5 Unspoken Truths according to Sharran
45:35 How to organically reach more audience
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Dean Aguilar:
Connect with Sharran:
Previous Episode
How to Build an Honest and Profitable Brand
What steps have you taken to build an honest and profitable brand? When creating a business, most entrepreneurs spend a lot of time thinking about their product and making money. There’s nothing wrong with it, except that it should not be the first thing on your mind. Think about your brand. How do your customers feel about it? Get insights from Sharran and Dean Aguilar as they talk about building an honest and profitable brand. Customer perception is a vital part of the equation for creating a successful brand. If you want to learn how Sharran built his brand and how you can do the same, don’t miss this value-packed episode.
Get The CEO Playbook: ceoplaybook.com and get inside the 10K Wisdom Private Podcast.
“I believe that ordinary people can build extraordinary companies. I believe in the underdog.”
- Sharran Srivatsaa
Timestamps:
00:00 From unknown to building a successful brand
02:40 It is your responsibility to design your brand
04:12 What are you in the service of
11:07 How Sharran built a better company culture
16:15 What to do when it feels like you’ve lost your identity
22:24 Sharran’s terrible mistakes that almost ruined him
27:30 The one thing that saved Sharran
28:51 Building your social media strategy
44:25 The CEO Playbook + 10K Wisdom Private Podcast
47:58 Do not suffer in silence
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
Next Episode
The Little Known Secrets of Growing Your Business Using Facebook
Billions of people worldwide are spending more and more time on social media. How are you taking advantage of everything it offers your business? Last week, Dean and Sharran shared their Instagram growth strategies. Today, they talk about sing Facebook to grow your business. No matter what others say, this platform is still an incredible place for building your online brand, getting more business, and engaging with thousands of potential customers. To get the most benefit from Facebook, entrepreneurs should understand how it differs from other social networks. If you’re a brand hoping to thrive on Facebook, stay tuned and learn simple yet powerful tactics from Dean and Sharran. They’ve done it and they’re willing to share what they know in this episode.
“There’s a niche within a niche; If you keep a group so broad, no one knows what to expect.”
- Dean Aguilar
Timestamps:
00:00 People say there are only two reasons to go to Facebook
02:06 The idea behind Dean’s framework for growing his Facebook pages
04:40 The culture of voyeurism, luck, and proper timing as factors for market advantage
09:14 Facebook gives you the permission to be “that nosy neighbor”
11:12 Here’s a simple trick people use to drive organic traffic to a post
16:30 What type of comment drives more engagement
17:22 The 3 things that show up on your feed and what you can learn from them
19:15 How can you benefit from having a Facebook group
33:57 The real reason why entrepreneurs are scared to nurture a group
35:55 What types of content should you post in your Facebook group
Resources:
Grab Sharran’s 4-Week MBA for Free
Connect with Dean Aguilar:
Connect with Sharran:
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