
Ep #96: Jeff Smith: Unlocking Success: Mastering KPIs the Easy Way
11/27/23 • 35 min
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In the episode of the Business Growth Architect Show we talk to Jeff Smith, whom I consider one of the, if not the father of KPIs. He is the author of The KPI Book (already in its Third Edition) and we are going deep on key performance indicators (KPIs) and their significance in your business strategy. He emphasizes that KPIs are never about measuring people, please listen in, he has some strong words about this, but rather about figuring out what makes sense to measure and then asking yourself why this number even matters.
Jeff explained that KPIs should be used to evaluate whether actions are leading to desired goals, and they serve as a pathway or roadmap to the destination. Because the term KPI is often misconstrued and considered complicated he provides a very simple example of using calorie counting for weight loss. He illustrates that KPIs are not about blaming or terrorizing individuals for not meeting goals, but rather asking questions to understand the causes and effects of outcomes. Game changing.
Next we discuss the difference between cause and effect, emphasizing that the information provided by KPIs raises MORE questions and prompts a deeper understanding of the underlying reasons for the results. You will never look at KPIs the same way again, I promise.
Resources Mentioned:
Jeff Smith: Website | Facebook | LinkedIn
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Had an AHA or Insight? Share it:
In the episode of the Business Growth Architect Show we talk to Jeff Smith, whom I consider one of the, if not the father of KPIs. He is the author of The KPI Book (already in its Third Edition) and we are going deep on key performance indicators (KPIs) and their significance in your business strategy. He emphasizes that KPIs are never about measuring people, please listen in, he has some strong words about this, but rather about figuring out what makes sense to measure and then asking yourself why this number even matters.
Jeff explained that KPIs should be used to evaluate whether actions are leading to desired goals, and they serve as a pathway or roadmap to the destination. Because the term KPI is often misconstrued and considered complicated he provides a very simple example of using calorie counting for weight loss. He illustrates that KPIs are not about blaming or terrorizing individuals for not meeting goals, but rather asking questions to understand the causes and effects of outcomes. Game changing.
Next we discuss the difference between cause and effect, emphasizing that the information provided by KPIs raises MORE questions and prompts a deeper understanding of the underlying reasons for the results. You will never look at KPIs the same way again, I promise.
Resources Mentioned:
Jeff Smith: Website | Facebook | LinkedIn
_____________________
We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.
Leave a comment, like, share with one person who needs to hear the message our guest shared.
Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)
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Previous Episode

Ep #95: Adam Matalon: How to Help Organizations Rediscover Their Creative Spirit
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In this episode of "Business Growth Architect Show" with Adam Matalon, an Emmy award-winning TV Executive Producer and creative storyteller. The episode revolves around the theme of unleashing the power of creativity and explores various aspects of creativity, its discovery, utilization, and value.
Throughout the episode, Adam emphasizes the importance of challenging the status quo and disrupting traditional thinking patterns through a creative approach. He encourages you to look at problems from different angles, above and below, and to embrace innovation and adaptation as keys to survival. Adam also highlights the value of embracing individuality in thought leadership and the power of revealing personal stories to create authentic connections.
The interview touches on the role of meditation, specifically through walking and yoga, in finding creativity and disconnecting from the noise of everyday life. Adam shares his insights on the fear of judgment and the need to overcome it in order to fully express oneself creatively.
Learn Adam’s tips on how to captivate audiences through powerful presentations. Adam emphasizes the importance of charming your audience, leaving a lasting impact. One of his practical tips is for presenters to discard conventional perspectives and norms, and instead, start with a compelling story.
Adam Matalon's expertise and passion for creativity and storytelling are a powerful reminder that when you tap into your own creative potential you can get more done and your audience will be more likely to engage with your message.
Resources Mentioned:
Adam Matalon: Website | Instagram | Facebook | LinkedIn
_____________________
We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.
Leave a comment, like, share with one person who needs to hear the message our guest shared.
Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)
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Next Episode

Ep #97: Martin Perdomo: Make Your Money Work: Easy Investment Ideas
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Today on the Business Growth Architect Show with Martin Perdomo, the Elite Strategist, we talked about his journey to financial freedom through real estate, an industry he chose because more millionaires are made in real estate than any other industry.
Martin shares candidly how he overcame poverty and the stigma that is attached to it. He highlights how he realized that financial struggles are not a permanent state and emphasizes how to change your mindset toward wealth and personal capabilities.
Reflecting on his beginnings in real estate prior to the 2007 financial crisis, Perdomo reveals his successful run as a mortgage broker during a time when the industry was basically giving away loans with no checks and balances that were followed by the inevitable crash of the housing market. Martin talks candidly about the fears and realities of taking risks in real estate, the emotional journey of making his first property investment, and the psychological aspects of jumping into entrepreneurship.
Perdomo espouses a strong belief in one's potential for wealth, irrespective of knowing the exact path, and accentuates the power of conviction and personal mantras for cultivating a mindset geared towards success.This is what lead him to his biggest financial risk, securing a 160-unit apartment building are shared, illustrating that significant achievements are often coupled with the need to confront and manage your fear.
The takeaways of this episode touch on the pivotal nature of decisive action over mere wishful thinking. Lastly, Martin underscores the importance of self-integrity and reliability, warning that failing to follow through on commitments can erode self-trust and personal integrity.
Resources Mentioned:
Martin Perdomo: Website | Facebook | LinkedIn | Instagram
_____________________
We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you.
Leave a comment, like, share with one person who needs to hear the message our guest shared.
Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)
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