Ep #32: Marco Torres: How to Build More Meaningful Relationships with Your Clients

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09/05/22 • 31 min

Join Marco Torres as we reveal how to increase your closing rate by using value-add-incentives instead of discounts. Discover strategies to stand out in competitive markets, engage clients with irresistible bonuses, and build lasting relationships that boost your bottom line!
In this episode of the Business Growth Architect Show, I have the pleasure of speaking with Marco Torres, the co-founder of MarketingBoost.com. Marco brings a wealth of experience in helping businesses grow by shifting away from traditional discounting methods and instead offering value-add incentives that captivate your customers and drive sales.
“Are you constantly feeling pressured to lower your prices just to stay competitive?” asks Marco and we explore why this approach might be damaging your business more than you realize. Instead of diminishing your brand’s value with discounts or teach your clients to wait for a sale, Marco introduces how to add value through compelling incentives.
Marco explains how your business can use travel incentives like complimentary hotel stays in exotic locations and substantial savings on dining to entice your clients. These aren't just flashy perks; they are powerful tools to motivate customer actions, whether it's attending a sales call, making a purchase, or committing to long-term service agreements.
One of the fascinating aspects we discuss is the psychological impact of these incentives. Customers are more likely to respond positively to offers that add value to their lives rather than simple price reductions. Marco shares how this idea creates a more compelling proposition and fosters deeper emotional connections with clients.
Marco provides practical tips on how to tailor these incentives to fit your specific audience's needs and desires. Whether you're a coach, consultant, or small business owner, you'll learn how to turn potential clients into loyal customers by offering bonuses that resonate with them. Personalization is key, and Marco's advice will help you create offers that not only stand out but also build lasting relationships.
Next we look at how businesses of various sizes have successfully implemented these strategies. From small startups to established enterprises, Marco tells us how some of his clients achieved significant growth. He even shares a personal story about his son's success using these techniques in the competitive world of gun sales, highlighting the versatility and impact of this approach.
To explore these strategies further, I highly recommend visiting https://marketingboost.com . There, you can sign up for a free trial and start integrating travel incentives into your business model. Marco's platform provides an easy and affordable way to add significant value to your offers, helping you stand out from the competition.
Resources Mentioned: Facebook | LinkedIn

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Ep #31: Mike Capuzzi: How To Use a Short Helpful Book In Your Marketing Strategy

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Learn how to write a concise, impactful business book that captivates readers and drives sales with Mike Capuzzi. Discover proven strategies to turn your expertise into a bestselling book and boost your authority.
Welcome back to the Business Growth Architect Show where I bring you Mike Capuzzi, the innovative founder of Bite Sized Books and the genius behind “Shooks”—short, helpful books that are designed to make a big impact. If you’ve ever dreamed of writing a book but felt overwhelmed by the process, or if you’re looking for a powerful way to boost your business authority and connect with your audience, this episode will show you if this is a business strategy for you to explore and what it takes to write a book.
Mike Capuzzi introduces us to the concept of Shooks. These are not your typical lengthy business books that have to satisfy big publishers word counts. Instead, they’re concise, engaging reads that deliver valuable insights in about an hour. Mike shares how Shooks help you to position yourself as an authority in your field and serve as a unique, lasting marketing tool that sets you apart from the competition.
Here is why something like a Shook is an essential strategy for a business professional today. Mike explains how these short books can be a game-changer for your marketing strategy, and a tangible asset that continues to attract and engage new clients over time.
Mike walks us through his proven process for writing a Shook. First, start with a clear goal of what you want to achieve with the book and dig into your deep understanding of your audience. Mike shares how to distill your expertise into a specific, compelling topic that will resonate with readers. This involves focusing on the core message you want to deliver and stripping away any unnecessary details.
One of the most critical aspects of writing a successful Shook is who you are targeting with your book. Mike and I explore how to define your ideal reader and tailor your content to meet their needs and interests. This targeted approach ensures that your Shook speaks directly to the people who will benefit most from your expertise and are most likely to be interested in your services. I know how enticing, yet daunting the idea of writing a book can be, especially if you are a busy professional.
If you’re ready to start your journey to becoming a published author, Mike offers valuable resources to help you get started. Visit https://mikecapuzzi.com to access free copies of two of Mike’s Shooks and see firsthand how these concise, powerful books are structured. If you’re looking to take your Shook from concept to completion, Mike’s publishing company, Bite Sized Books, can provide the expertise and support you need. Explore more at Bite Sized Books and find out how you can turn your knowledge into a book that drives your business forward.
Resources Mentioned: Facebook |

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Ep #33: Tyler Foley: How to Be a Better Speaker

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Explore “The Power to Speak Naked” and engage your audience with speaking tips from Tyler Foley! Discover why sharing your true self can transform your message and deepen audience engagement.
In this episode of the Business Growth Architect Show, with Tyler Foley. Tyler is the bestselling author of "The Power to Speak Naked," and a seasoned public speaking coach and a strategist who utilizes his expertise to growth his personal and business branding through strategic podcast guest appearances. He joins us to share his practical strategies that you can use to become a better communicator and increase your influence.

Tyler started as a child actor. These early experiences on stage laid the foundation for his understanding of audience engagement and the power of authentic expression. In this episode, Tyler discusses the transition from acting to public speaking, emphasizing the pivotal moments that shaped his approach to communicating a message.

Tyler passionately advocates for the importance of vulnerability in public speaking. He explains that by showing our true selves, we allow our audiences to connect with us beyond the superficial layer of professional expertise. This connection is essential for building trust and rapport, which are indispensable in effective communication.

Tyler explains the tactical aspects of utilizing podcast guesting as a strategic tool for personal and brand growth. With precision and clarity, he outlines how carefully selecting podcasts that align with your niche can serve as a powerful platform for reaching targeted audiences.

Next Tyler gives us a breakdown of the Hero’s Journey narrative framework, which he uses in his speeches. Unlike the traditional use of this model where the speaker is the hero, Tyler suggests positioning yourself as the mentor or guide. This subtle shift places your audience at the center of the story, thereby enhancing the relevance and impact of your message.

Tyler also addresses the practical side of public speaking, from managing stage fright to engaging various audience types. He provides actionable advice on how to use feedback constructively to refine your speaking style and content.

Tyler extends a generous invitation to explore more resources on his website, https://www.seantylerfoley.com/. Here, you can access additional training, participate in workshops, and even engage in one-on-one coaching sessions tailored to enhance your public speaking skills.

Tyler's insights on storytelling and podcast guesting provide valuable lessons for entrepreneurs, business owners, and aspiring public speakers. Tyler has successfully built his brand and increased his book sales without any paid advertising.

Resources Mentioned: Instagram | T

Business Growth Architect Show - Ep #32: Marco Torres: How to Build More Meaningful Relationships with Your Clients

Transcript

Marco Torres00:00:00.000

Hi, my name is Marco Torres, I'm the co founder of marketingboost.com. And on this episode, I'm going to be showing you ways to build your business without discounting, I'm going to show you how to add value with travel incentives or marketing boost, so that you can grow, you can scale you can generate more referrals, video testimonials, such I mean I can give you we're gonna give you a million ideas on how you can scale and grow your business