69 - LinkedIn vs. Facebook for Online Business Growth

I'm often asked about the BEST social media platform. Here's part one of my answer.

In this week's episode:

• What IS the BEST social media platform?
• What's your goal for social media?
• Are you there to serve or to sell?
• The purpose of social media is BEING SOCIAL!
• You must be social on social media in order to be successful, personally or professionally.
• 2.8 billion people are on Facebook.
• Twitter is a great place to have conversations.
• Instagram Reels are seen inside of Instagram stories.
• Pinterest is the "forgotten cousin" of social media, as is Periscope. Don't forget these platforms! (Detailed info in the episode)
• When you're thinking about "best," are you referring to engagement? Followers? Sales?
• If you have a "SELL SELL SELL mindset" as you create social media posts, emails, livestreams, etc., you will not be nearly as successful as when you have the SERVE SERVE SERVE mindset. (Detailed examples in the episode)
• The content you produce is for your audience and you need to keep them and how they will benefit top of mind.
• All social media platforms behave the same way.
• If you give your audience what they want, they will give you ROI.
• Your "sticky audience" will keep coming back for more.
• To get help with your target audience and ROI: bit.ly/talktobonnie
• The 80/20 rule is a MUST
• Online visibility does NOT mean being seen (details int he episode)
• There are multiple playgrounds on Twitter and LinkedIn, four "playgrounds" on Instagram, even more on Facebook.
• Do NOT go against Facebook Terms of Service! (I detail why in the episode)
• Madalyn Sklar's Twitter Chat: https://madalynsklar.com/twittersmarterchat
• It's important to have the proper pixel size for your Pinterest image and to pin onto other peoples' boards, too.

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