Effective communication: How to get your message across in the digital era

03/15/21 • 41 min

Business Conversations with Clive Enever

Consumers - your customers and prospects - are bombarded by messages every day, vying for their attention, often crafted by professionals and accompanied by big budgets. So how do you compete against big business?

Powerful Points CEO Lee Featherby explains, short of huge budgets, the basics of good communication are the same as they've always been... but with a twist.

In this Business Conversation with Clive Enever, Lee looks at how to communicate effectively and successfully.

In this podcast, Lee and Clive discuss:

1. The barriers to getting heard in the 21st century

2. Where most businesses go wrong

3. The most important ingredient of good messaging

PowerfulPoints are AsiaPac’s market-leading visual communications specialists, working alongside global brands like McDonald’s, Hermès, Alibaba, and Hyundai.

Founder and CEO Lee Featherby’s mission is to empower companies to ‘stand and deliver’ with power and purpose, harnessing technology to captivate and engage demanding audiences worldwide. PowerfulPoints service clients from offices across Australia and in Shanghai, China.

Each week I’m joined by a new guest to dive into the many facets of business. Subscribe to my podcast here to join the Business Conversation: https://www.cliveenever.com.au/business-conversations/

Powerful Points CEO Lee Featherby explains, short of huge budgets, the basics of good communication are the same as they've always been... but with a twist.

In this Business Conversation with Clive Enever, Lee looks at how to communicate effectively and successfully.

In this podcast, Lee and Clive discuss:

1. The barriers to getting heard in the 21st century

2. Where most businesses go wrong

3. The most important ingredient of good messaging

PowerfulPoints are AsiaPac’s market-leading visual communications specialists, working alongside global brands like McDonald’s, Hermès, Alibaba, and Hyundai.

Each week I’m joined by a new guest to dive into the many facets of business. Subscribe to my podcast here to join the Business Conversation: https://www.cliveenever.com.au/business-conversations/

Previous Episode

Visibility - how to get seen by people who need to see you

People have to remember you, know, like and trust you to buy from you, but how do you attain the level of visibility required?

In this Business Conversation, Jemimah Asheligh of The Visibility Lab shares her tips on getting seen in the right places at the right time

Jemimah and I discuss:

Visibility and why it's important to entrepreneurs around the world
The difference between a brand and a business?
Why you need to give in order to receive, and how it’s all about a conversation

Jemimah Asheigh stepped into the spotlight when she was featured in over 150+ global media Outlets.

Heading up the Visibility Lab, she now works exclusively with game changing entrepreneurs to build their personal brand, get visibility and be featured across podcasts, media outlets and speakers stages all around the world.

Jemimah has worked with some of the most cutting edge businesses and some of the most established speakers, entrepreneurs and business.

Each week I’m joined by a new guest to dive into the many facets of business. Subscribe to my podcast here to join the Business Conversation: https://www.cliveenever.com.au/business-conversations/

Next Episode

Life coach Ichko Batmunkh offers an insight into entrepreneurship and mindset

Often we find ourselves disconnected from our heart, just doing the tasks or completing the jobs we believe are necessary to live a successful life.

“You can make decisions to be successful or rich,” life purpose and mindset coach Ichko Batmunkh says. “But often what we truly want is in our heart and we ignore it.”

In this Business Conversation, Ichko shares her insight into how you can look within to find your purpose.

Ichko and Clive discuss:

How to truly start listening to yourself to find the passion within
The questions to ask yourself
How to find your voice and live the life of your dreams

Based in California, Ichko Batmunkh is a Life Purpose and Mindset coach, on a mission to help others find their voice, discover their self-worth and unleash their full potential and gifts, to take actions aligned with their passion and purpose.

Originally from Mongolia, Ichko struggled with her career in America. Facing many obstacles all alone, she felt lost. She didn’t have a purpose in life. She wished that she had someone who can guide her through her journey called Life.

In 2019, Ichko found the courage to leave her accounting career, and embarked on a journey of discovery. Using her voice, she found her passion and purpose.

Each week I’m joined by a new guest to dive into the many facets of business. Subscribe to my podcast here to join the Business Conversation: https://www.cliveenever.com.au/business-conversations/