The Most Effective Way to Answer: "What do you do?"

12/10/15 • 31 min

Business Confidential with Hanna Hasl-Kelchner

How do you answer the question “what do you do?” at business networking or social events? Do you launch into your “elevator pitch?”
Does your elevator pitch make someone’s eyes glaze over or cause them to politely excuse themselves? If so, youre doing it wrong and it’s time to ditch your pitch.
Discover how to deliver your business message like a media pro when host Hanna Hasl-Kelchner welcomes sound bite expert, communications consultant, and Success Messaging Coach, Mary Jane McKittrick, author of Craft Your I.A.T. Pitch.TM
She believes your marketing message matters most and says, "You have to craft messaging that connects the dots with everything you do – so that your world and your prospect’s world are in alignment and you’re not confusing the market.”
It’s a philosophy she’s used to guide executives, entrepreneurs, and even politicians to expand their income and circle of influence for decades.
Mary Jane has worked in in media, in front of and behind the camera, in a number of roles in TV news (as an anchor, reporter, and producer); and TV entertainment; as Director of Corporate Communications overseeing 5 offices statewide for a major NC health maintenance organization; and now as a business consultant and the Success Messaging Coach, helping entrepreneurs fine tune their message to attract their ideal customers and keep them for life.
This program is proudly sponsored by the Legal Leverage® Academy, a division of Business M.O. LLC.

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Easy Ways You Can Conquer Post-IPO Financing Traps

Capital markets and corporate governance expert Adam J. Epstein explains the common mistakes Wall Street newbies make after the IPO honeymoon is over, how hurt continued access to capital markets and what they can do about it.
Mr. Epstein is a nationally recognized small-cap expert and advisor to the boards of pre-IPO and small-cap companies through his firm, Third Creek Advisors, LLC (TCA). Prior to TCA, he was a long-tenured institutional investor. He speaks monthly at corporate governance and investor conferences, and is a distinguished National Association of Corporate Directors (NACD) Board Leadership Fellow and faculty member. He is also the small-cap contributing editor for Directorship magazine and author of the best-selling book The Perfect Corporate Board: A Handbook for Mastering the Unique Challenges of Small-Cap Companies.
He is an active supporter of U.S. veterans and their families; all of his royalties from his book are donated to Fisher House Foundation, and he serves as a mentor to retired military officers seeking board of director positions through NACDs “From Battlefield to Boardroom” initiative.
This program is proudly sponsored by the Legal Leverage Academy a division of Business M.O., LLC,