Business & Lifestyle LEGENDS Podcast - Using The Ikigai Concept to Shift from A Sales-Driven Business to A Purpose-Driven Business with Cleophus Franklin

Using The Ikigai Concept to Shift from A Sales-Driven Business to A Purpose-Driven Business with Cleophus Franklin

04/02/21 • 31 min

"The companies that know what matters to their constituencies or consumers are able to tap in to that particular motivation and align their products and services to help enhance or fill a gap that is needed to be basically filled that is missing in a person’s life because their services are facilitating that need.”
–Cleophus "Cleo" Franklin, CEO and Founder of Franklin Strategic Solutions
In this episode, Ben Schneider and Cleo Franklin talk about how to have a purpose-driven business using the Ikigai model, the two most important areas you need to focus on to become a purpose-driven business, and how to get ahead in your business by knowing the motivations and interests of these 2 key areas you need to focus on.
EPISODE NOTES:
Topic notes:
- Effectively serve your customers as a leader in a purpose-driven company
- Identify the purpose of your business and how to leverage it to get ahead
- The importance of being a customer experience-driven business
Cleophus “Cleo” Franklin Jr.'s leadership experience and expertise have been globally recognized, as has his passion for business development, developing robust brand strategies, and designing and implementing innovative, disruptive business models that have benefited many iconic brands across multiple industries.
Cleo is also an entrepreneur. He founded Franklin Strategic Solutions (franklinss.com), a global consulting business that focuses on leadership development, business development, business/brand strategy, keynote speaking, and executive coaching across all business and nonprofit industries.
CONNECT WITH CLEO FRANKLIN
Links:
Website | LinkedIn | Facebook | Instagram
BUY CLEO'S NEW BOOK!
"Coffee With Cleo" by Cleo Franklin is a collection of 10 leadership lessons and personal stories of inspiration, self-reflection, and teaching moments from Cleo Franklin’s 32 years of working as an executive with iconic global brands John Deere, Case-New Holland, and Mahindra. Signed copies available! Order your copy here or find the book on Amazon.
CONNECT WITH US!
Links:
>Ben Schneider: Instagram | Website
>Business and Lifestyle Legends Podcast: Follow on IG @bllpodcastcom
>For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review below!
BEN SCHNEIDER COACHING: Reach the next level with your company with the help of a professional marketing strategist, CLICK HERE
Calling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!
For questions or inquiries, EMAIL: [email protected]

Previous Episode

The 3-Step Process to Creating Your Most Desired Life and The Universal Truth with Kevin Aillaud

"All of those bad thoughts are not serving you and they’re driving actions that are creating a result in your life that is undesirable."
–Kevin Aillaud, host of The Alpha Male Coach Podcast
Have you ever felt limited by negative thoughts? In this episode, Ben Schneider and Kevin Aillaud answer the question, “How can thinking positive thoughts combat the negative?” They also discuss how negative thoughts are controlling you into an unmotivated life, life’s universal truth and the process to acquire this truth, and how to become aware of your subconscious thought and elevate it to your conscious thought.
EPISODE NOTES:
Bad thoughts do not serve a single purpose in your life. They are only driving actions that are creating a result in your life that is undesirable. Don’t you agree? In this episode, Kevin explained how your emotions are always quick to play with your brain. It clouds your judgment, you become a player to a bystander–it makes you think you’re less than you really are. You have to ask yourself first before acting out, “Is this me taking action for what I want, or is this my emotion trying to limit my potential?” You’re worth so much more than you think. If you want to get out of that pity party you got yourself in, this episode lays out a 3-step process on how to overcome your emotions and come out as your complete, high-energy self!
CONNECT WITH KEVIN AILLAUD
Links:
Website | Facebook | Instagram | LinkedIn
Podcast:
>Listen to the "The Alpha Male Coach" podcast: https://thealphamalecoach.com/podcast/
CONNECT WITH US!
Links:
>Ben Schneider: Instagram | Website
>Business and Lifestyle Legends Podcast: Follow on IG @bllpodcastcom
>For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review below!
BEN SCHNEIDER COACHING: Reach the next level with your company with the help of a professional marketing strategist, CLICK HERE
Calling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!
For questions or inquiries, EMAIL: [email protected]

Next Episode

The Impact of Diversity in the Corporate World and Professional Speaking in a Pandemic with Lisiane Lemos

"How can you inspire yourself to develop this path if you don’t see yourself in the marketing materials, in the website, and all other materials about career and having a good life? So, this is one of the issues that we have among education, among opportunities, and also having role models for these people to feel inspired.”
–Lisiane Lemos, New Business Manager at Google
In this episode, Ben Schneider and Lisiane Lemos discuss her journey to be listed as one of the Forbes 30 Under 30 most inspirational and most successful, how she established Microsoft Brazil as a co-founder and her advocacy in diversity and inclusion, and the entry point for future professional speaking aspirants.
EPISODE NOTES:
The increase in remote jobs is a byproduct of the pandemic. Companies are bringing their work home and instruct their workers to do the same. The diverse diaspora of jobs in the remote working world has given so many people the opportunity to stay safe and spend more time with their families. For Lisiane Lemos, as a part-time professional speaker and a full-time executive, her work affords her both more time and more money. More companies are reaching out to take the opportunity to have her for virtual events while in the comfort of her home. Partnerships are easier to handle and untapped opportunities are now being brought to light. The change in Lisiane’s professional speaking career has given her the opportunity to flourish more now in the pandemic than ever before.
Lisiane Lemos has a lot of experience under her belt, and Google's Business Developer is only one of many positions she holds. She's also part of Forbes Under 30, Linkedin Top Voices, TEDx Speaker, MBA Professor, and Co-founder Board Member 101 she is a professional speaker for technology, innovation, diversity, and inclusion in the corporate environment. With expertise in the B2B business area, including planning and prospecting new business, market analysis, sales performance, customer satisfaction, and retention. Solid knowledge in different industries, managing more than one thousand clients distributed in the corporate and governmental segment to offer technological solutions.
CONNECT WITH LISIANE LEMOS
Links:
Website | Instagram | LinkedIn
CONNECT WITH US!
Links:
>Ben Schneider: Instagram | Website
>Business and Lifestyle Legends Podcast: Follow on IG @bllpodcastcom
>For more information and to explore other episodes, click here. We'd love to hear from you! Leave us a rating and review below!
BEN SCHNEIDER COACHING: Reach the next level with your company with the help of a professional marketing strategist, CLICK HERE
Calling ALL entrepreneurs and online talents! --check out the NEW job search platform Jobmofy.com to upgrade your business!
For questions or inquiries, EMAIL: [email protected]