S02E04 - Denise Logan - The Seller’s Journey; Selling Your Business is a Transition Not a Transaction

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You've heard of a ‘horse whisperer’, perhaps a ‘dog whisperer’, but you’ve probably never heard of a ‘seller whisperer’ - but that’s exactly what Denise has become known as.
With a background as a mental health professional turned lawyer who went on to build her own legal practice, she then sold her business. Rather unsuccessfully, in her own words.
During this time, she learned a lot of lessons and has now carved out a role as a specialist adviser, coach, consultant, speaker, and writer on the complex subject of selling your business - the emotional journey as well as the business journey.
I've often referred to the content of this podcast as being at the intersection of business, money, family and life and, honestly, no one is better qualified to speak on that precise intersection than Denise.

One of the best storytellers you're ever likely to encounter, she is the author of an incredible book called The Seller’s Journey, which is essential reading for anyone who's building a business and anyone who advises business owners.
Denise reminds us that, whether you like it or not, you are leaving your business one day. It’s not ‘if’, it's ‘when’ - and the worst thing that you can do for yourself, your business, your employees and your family is to be unprepared.
In a wide-ranging conversation, we cover a lot of issues including.

1. What are the key attributes to look for in a trusted adviser and someone that will help you navigate the challenging process before, during and after the business sale?
2. Understanding something she calls “O-MY Syndrome” and how to avoid the hidden road bumps that will kill your deal.
3. A process to help you get clear on everything that your work currently provides for you - other than money and financial security. Understanding this and preparing for life after your sale is essential in ensuring a successful transition.

Towards the end, Denise shares a deeply personal story which will help you focus on what's truly important in your own life.
A wonderful conversation with a lady who's been there, seen it, done it and come out the other side - and now spends her life sharing her insights and wisdom with other entrepreneurs.
The links to her book, website and contact details are all in the show notes.
I give you - Denise Logan

Links:

https://deniselogan.com/

https://www.linkedin.com/in/deniselogan/

https://twitter.com/DeniseLoganUSA

https://deniselogan.com/the-sellers-journey/

This podcast is produced by GR Media
Sponsored by Capital Asset Management