S02E04 - Denise Logan - The Seller’s Journey; Selling Your Business is a Transition Not a Transaction
02/09/23 • 72 min
You've heard of a ‘horse whisperer’, perhaps a ‘dog whisperer’, but you’ve probably never heard of a ‘seller whisperer’ - but that’s exactly what Denise has become known as.
With a background as a mental health professional turned lawyer who went on to build her own legal practice, she then sold her business. Rather unsuccessfully, in her own words.
During this time, she learned a lot of lessons and has now carved out a role as a specialist adviser, coach, consultant, speaker, and writer on the complex subject of selling your business - the emotional journey as well as the business journey.
I've often referred to the content of this podcast as being at the intersection of business, money, family and life and, honestly, no one is better qualified to speak on that precise intersection than Denise.
One of the best storytellers you're ever likely to encounter, she is the author of an incredible book called The Seller’s Journey, which is essential reading for anyone who's building a business and anyone who advises business owners.
Denise reminds us that, whether you like it or not, you are leaving your business one day. It’s not ‘if’, it's ‘when’ - and the worst thing that you can do for yourself, your business, your employees and your family is to be unprepared.
In a wide-ranging conversation, we cover a lot of issues including.
- What are the key attributes to look for in a trusted adviser and someone that will help you navigate the challenging process before, during and after the business sale?
- Understanding something she calls “O-MY Syndrome” and how to avoid the hidden road bumps that will kill your deal.
- A process to help you get clear on everything that your work currently provides for you - other than money and financial security. Understanding this and preparing for life after your sale is essential in ensuring a successful transition.
Towards the end, Denise shares a deeply personal story which will help you focus on what's truly important in your own life.
A wonderful conversation with a lady who's been there, seen it, done it and come out the other side - and now spends her life sharing her insights and wisdom with other entrepreneurs.
The links to her book, website and contact details are all in the show notes.
I give you - Denise Logan
Links:
https://www.linkedin.com/in/deniselogan/
https://twitter.com/DeniseLoganUSA
https://deniselogan.com/the-sellers-journey/
This podcast is produced by GR Media
Sponsored by Capital Asset Management
You've heard of a ‘horse whisperer’, perhaps a ‘dog whisperer’, but you’ve probably never heard of a ‘seller whisperer’ - but that’s exactly what Denise has become known as.
With a background as a mental health professional turned lawyer who went on to build her own legal practice, she then sold her business. Rather unsuccessfully, in her own words.
During this time, she learned a lot of lessons and has now carved out a role as a specialist adviser, coach, consultant, speaker, and writer on the complex subject of selling your business - the emotional journey as well as the business journey.
I've often referred to the content of this podcast as being at the intersection of business, money, family and life and, honestly, no one is better qualified to speak on that precise intersection than Denise.
One of the best storytellers you're ever likely to encounter, she is the author of an incredible book called The Seller’s Journey, which is essential reading for anyone who's building a business and anyone who advises business owners.
Denise reminds us that, whether you like it or not, you are leaving your business one day. It’s not ‘if’, it's ‘when’ - and the worst thing that you can do for yourself, your business, your employees and your family is to be unprepared.
In a wide-ranging conversation, we cover a lot of issues including.
- What are the key attributes to look for in a trusted adviser and someone that will help you navigate the challenging process before, during and after the business sale?
- Understanding something she calls “O-MY Syndrome” and how to avoid the hidden road bumps that will kill your deal.
- A process to help you get clear on everything that your work currently provides for you - other than money and financial security. Understanding this and preparing for life after your sale is essential in ensuring a successful transition.
Towards the end, Denise shares a deeply personal story which will help you focus on what's truly important in your own life.
A wonderful conversation with a lady who's been there, seen it, done it and come out the other side - and now spends her life sharing her insights and wisdom with other entrepreneurs.
The links to her book, website and contact details are all in the show notes.
I give you - Denise Logan
Links:
https://www.linkedin.com/in/deniselogan/
https://twitter.com/DeniseLoganUSA
https://deniselogan.com/the-sellers-journey/
This podcast is produced by GR Media
Sponsored by Capital Asset Management
Previous Episode
S02E00 - Season II Trailer Episode
Alan Smith
www.bulletproofentrepreneur.net
https://www.linkedin.com/in/alancapital
Twitter @alanjlsmith
This podcast is produced by GR Media
Sponsored by Capital Asset Management
Next Episode
S02E05 - The Secret Accountant - How Do You Really Sell Your Business?
I’ve been following an anonymous account on Twitter for some time, and I’ve really enjoyed a lot of the content and thoughts shared on some of my favourite topics such as entrepreneurship, mergers & acquisitions, and intelligent investing.
The Twitter handle is an anonymous one - The Secret Accountant, but I can now officially reveal the identity of this mysterious business expert as being none other than Mr Craig Richardson.
There’s a good reason for the nom de plume which he explains during our conversation, but the headline relates to a new book that he recently published called "How Do You Really Sell Your Business" - which is obviously right in the sweet spot for you if you’re a bulletproof entrepreneur and a fan of this podcast.
And the good news is that to celebrate this episode, Craig AKA The Secret Accountant has slashed the price it sells for on Amazon for the next few weeks!
So, as soon as you’ve listened to this episode, jump over to Amazon, and grab your copy - the link is in the show notes.
Now Craig’s got an incredibly interesting back story. He’s been a poacher turned gamekeeper turned poacher again and is reluctant to call himself an entrepreneur – he says that if indeed he is an entrepreneur, he’s an accidental one!
He started by qualifying as a chartered accountant in the corporate finance team at KPMG and it was there that he caught the bug of working with founder owners. He just loved helping them grow their companies and plan a successful sale and exit.
But then came a change of strategy at KPMG and their desire to focus on bigger corporate clients. So, Craig decided to leave to be able to continue to work with SME business owners, which is where his passion always was.
Since then, he’s spent more than 20 years helping entrepreneurs successfully grow, improve, and sell their businesses and now runs his own company where he continues to advise, consult, and invest in companies and their owners.
I found it fascinating listening to him explain that the skills required to take a company from £1m to £5m turnover are different to those needed to take a company from £5m to £10m and then to £20m and above - some great insights wherever you are on that scale.
He also talks of the importance of what he calls the magical entrepreneurial dust that only a founder is capable of sprinkling over his company and why they should focus on this more than some of the more regular day-to-day roles
And as someone who's worked with business owners and continues to support them, he breaks down the key attributes which are essential in an ideal ‘Trusted Adviser’ relationship which is designed specifically for entrepreneurs.
Ladies and gentlemen, I give you Craig Richardson AKA The Secret Accountant
Links
The Secret Accountant (@TheSecretAcct) / Twitter
Craig Richardson - Non Executive Director - BIL Group | LinkedIn
How do you really sell your business - Book offer
This podcast is produced by GR Media
Sponsored by Capital Asset Management
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