EP-107 College Football Refs Wearing GoPros During Big Ten Championship Game

12/12/16 • 11 min

During the Big Ten Championship football game between Penn State and Wisconsin, Fox Sports equipped refs with GoPros to give fans an unprecedented look at what refs really see on the gridiron. Brian Cristiano and Rob Cressy dish about this collaboration between Fox Sports and GoPro and why it’s a clever, forward thinking move. What is next out of wearable technology on the field? Where else could we see cameras come into play on the football field? At the end Brian and Rob give actionable advice on what you can implement into your business from refs wearing GoPros during the Big Ten Championship game. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports Websites: BOLD Worldwide: http://www.boldworldwide.com Cress Media: http://www.cressmedia.com Bacon Sports: http://www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

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EP-106 Chris Valente, Director, NFL Sports Marketing, DraftKings

Chris Valente, Director of NFL Sports Marketing at DraftKings, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the evolution of DraftKings marketing, the role content plays in their mix, how to target season-long fantasy football players, and where he sees the biggest whitespace heading into 2017. Chris was part of episode 100, but only a portion of our conversation was published. Episode 106 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports Websites: BOLD Worldwide: http://www.boldworldwide.com Cress Media: http://www.cressmedia.com Bacon Sports: http://www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media Episode 100: https://soundcloud.com/user-225617640/sports-marketing-huddle-100th-episode

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EP-108 Julie Frahm, Director, Original Programming & Production, SportsNet New York

Julie Frahm, Director of Original Programming & Production for SportsNet New York joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about where things are changing in production and broadcast, how they’re adapting at SNY, what types of content are resonating with sports fans and what's next for 2017. Julie was part of episode 100, but only a portion of our conversation was published. Episode 108 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports Websites: BOLD Worldwide: http://www.boldworldwide.com Cress Media: http://www.cressmedia.com Bacon Sports: http://www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media Episode 100: https://soundcloud.com/user-225617640/sports-marketing-huddle-100th-episode