Building With Buyers - 110 - BONUS 2-Minutes Anna Unfiltered: New GTM Bootcamp For EdTech Founders Launches Next Week!

110 - BONUS 2-Minutes Anna Unfiltered: New GTM Bootcamp For EdTech Founders Launches Next Week!

09/09/22 • 1 min

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Here's a TikTok video I made for LinkedIn this week, also sharing with my listeners on here.

I'm launching the new EdTech Founders Go-To-Market bootcamp next week (together with Dano who I worked with previously) in case you're an EdTech founder and listening and interested. Companies like Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more have loved the program but it was very sales-focused so now we're adding the marketing side to round it out.

Classes start Sept 14th, running for 7 weeks. 90-min sessions plus 1 on 1 time. You'll get homework and resources. You can learn more and apply by going to the website.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

People call me (Anna) the "Marie Kondo of startup marketing" because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things.

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can also find me regularly posting on LinkedIn: www.linkedin.com/in/annafurmanov

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Here's a TikTok video I made for LinkedIn this week, also sharing with my listeners on here.

Classes start Sept 14th, running for 7 weeks. 90-min sessions plus 1 on 1 time. You'll get homework and resources. You can learn more and apply by going to the website.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can also find me regularly posting on LinkedIn: www.linkedin.com/in/annafurmanov

Previous Episode

109 - How We Grew 10K Followers And 25K Downloads Within Two Weeks (Frankie Scerbo, Co-Founder and CMO at Elude)

Happy Labor Day to my US listeners!

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

On this episode I invited Frankie Scerbo (co-founder and CMO at Elude) to join me to talk about the cool travel startup he's helping to grow, their 2022 marketing plan, creative ideas, some challenges, and favorite places to travel.

Prior to Elude, Frankie was West Coast Regional Director for EON, a hardware accessory company for the gaming tech industry.

Elude was founded in 2019, has 21 people and is based out of CA. They've raised Seed funding ($7.1M total). Elude is the app that helps you wander more and wonder less. You might be wondering “where could we go for $600?” and the app helps you answer that question with a personalized trip list based on your travel preferences and goals.

Here's what we hit on:

Where did the idea for the startup come from;

10K+ followers on Instagram and 25K+ downloads in the app store within your first 2 weeks of launching – how’d you do that;

What did your social media look and feel like;

2022 Marketing Plan - where are you putting your dollars (HINT: downloads and revenue comes much easier from Instagram and email and WOM - events);

Our influencer strategy and what content they're sharing;

Top marketing challenges;

Creative marketing ideas ("The Boring Campaign);

Favorite places to travel;

Goals that Frankie wants to accomplish this year;

Frankie asked me a question to round out the conversation.

You can reach Frankie on LinkedIn: www.linkedin.com/in/frankie-scerbo-bba2ba81/

Find out more about Elude: https://elude.co/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things.

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can find me on LinkedIn: www.linkedin.com/in/annafurmanov

Next Episode

111 - Why Startup Celebrity Partnerships Are Becoming More Popular (Gil Eyal, Founder of Stardust Ventures)

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

Milestone Episode! I asked Gil Eyal (Founder of Stardust Ventures) to come back and talk with me on the show about startup celebrity partnerships which happens to be a very fascinating topic. In general we talk a lot about and even implement some of the (micro) influencer marketing strategies but I bet you never thought about working with a well-known celebrity to help grow your startup. Stardust invests in early stage consumer startups that want to leverage celebrities to grow their brand.

Gil is a long-time friend I met back in business school and was my very first guest on the podcast (Episode 1!) so go back and listen to that one if ya missed it. It's still one of my more popular episodes.

In THIS episode we hit on:

What makes celebrity partnerships with startups so effective;

How does it work;

How much do startups pay celebrities;

What KPIs are startups looking at;

As a startup that wants to partner with a celebrity, where do you even start;

In what ways does working with micro-influencers differ from a celebrity collaboration.

You can reach Gil on LinkedIn: www.linkedin.com/in/gileyal/

Check out Stardust Ventures: www.stardustventures.us

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can also find me regularly posting on LinkedIn: www.linkedin.com/in/annafurmanov