
The Experience
01/16/20 • 57 min
Focus Discussion of the Week:
Before you pack for Vegas, check out our latest episode of Building Perspective! See what we have planned for IBS so you can create your itinerary, and get our insights into “The Experience.” Does your customer experience match up with your vision and your marketing message? Are your salespeople knowledgeable about your product and their competitors? Find out what’s needed for a remarkable experience!
Top Topics of The Week
IBS Speaker Schedule:
Tuesday
Marketing by The Numbers: Skyrocket Your Sales and Marketing ROI with Fail-Proof Metrics with Matt Riley (http://bit.ly/2s12ExF)
How to Engage the 55+ Buyer Online with Ali and Alexis (http://bit.ly/2tlbEOI)
Blending Quality & Quantity: How to Strategically Grow Your Followers on Facebook & Instagram with Chelsey (http://bit.ly/2u6iZ4w)
Up Close with Meredith Oliver, David Betcher & Matt Riley: Marketing by the Numbers 2.0 with Matt Riley (http://bit.ly/2s12ExF)
The Nationals Group Two is up for several awards! (http://bit.ly/2FTD0y6)
Wednesday
What’s the Tea? 6 Ways to Connect with Young Professionals with Chelsey (http://bit.ly/2sr53li)
Reputation Management on Social Media with Chelsey (http://bit.ly/3agm0zQ)
Sales Rally: How to Win More Sales & Live an Unleashed Life with Mollie (http://bit.ly/3aeYQtZ)
Sales Rally Happy Hour (http://bit.ly/2soS7we)
Young Professional Awards Chelsey is up for an award! (http://bit.ly/2RqTm6S)
IBS Young Pro Party (http://bit.ly/2RqTm6S)
Thursday
Location-Based Marketing for Today's Home Builder with Bill (http://bit.ly/3afQWQL)
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Focus Discussion of the Week:
Before you pack for Vegas, check out our latest episode of Building Perspective! See what we have planned for IBS so you can create your itinerary, and get our insights into “The Experience.” Does your customer experience match up with your vision and your marketing message? Are your salespeople knowledgeable about your product and their competitors? Find out what’s needed for a remarkable experience!
Top Topics of The Week
IBS Speaker Schedule:
Tuesday
Marketing by The Numbers: Skyrocket Your Sales and Marketing ROI with Fail-Proof Metrics with Matt Riley (http://bit.ly/2s12ExF)
How to Engage the 55+ Buyer Online with Ali and Alexis (http://bit.ly/2tlbEOI)
Blending Quality & Quantity: How to Strategically Grow Your Followers on Facebook & Instagram with Chelsey (http://bit.ly/2u6iZ4w)
Up Close with Meredith Oliver, David Betcher & Matt Riley: Marketing by the Numbers 2.0 with Matt Riley (http://bit.ly/2s12ExF)
The Nationals Group Two is up for several awards! (http://bit.ly/2FTD0y6)
Wednesday
What’s the Tea? 6 Ways to Connect with Young Professionals with Chelsey (http://bit.ly/2sr53li)
Reputation Management on Social Media with Chelsey (http://bit.ly/3agm0zQ)
Sales Rally: How to Win More Sales & Live an Unleashed Life with Mollie (http://bit.ly/3aeYQtZ)
Sales Rally Happy Hour (http://bit.ly/2soS7we)
Young Professional Awards Chelsey is up for an award! (http://bit.ly/2RqTm6S)
IBS Young Pro Party (http://bit.ly/2RqTm6S)
Thursday
Location-Based Marketing for Today's Home Builder with Bill (http://bit.ly/3afQWQL)
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Previous Episode

Marketing By The Numbers With Dave Betcher & Meredith Oliver
Focus Discussion of the Week:
The International Builders’ Show is right around the corner and today, we have an exclusive preview with our very own Matt Riley, Meredith Oliver of Meredith Communications, and Dave Betcher of Lasso CRM! Does your marketing measure up? Are you concerned about wasted campaign money? These experienced speakers touch upon these questions and more — make sure to get their full insights by attending their Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics (http://bit.ly/2s12ExF) session on January 21 at 12:45 PM. Afterwards, head to Sales Central for a follow-up Q&A (http://bit.ly/2ZWS6MD).
If you’re heading to Las Vegas for IBS, get ready to “Level Up” with Group Two Advertising! Connect with us while you’re there and learn how we build brands, drive traffic, get buyers’ attention, and evolve with tech every day. Take a look at our sessions on our website and plan out your itinerary (http://bit.ly/2uqeG4v).
What Matt Is:
- Reading: The Infinite Game by Simon Sinek
- Watching: The Watchmen
- Listening to (podcast): Akimbo: A Podcast from Seth Godin, The GaryVee Audio Experience, The WAG Podcast
What Meredith is:
- Reading: Radical Candor by Kim Scott
- Binge-watching: Yellowstone
- Listening to (podcast): Tony Evans
What Dave is:
- Reading: Industry White Papers
- Watching: Dexter
- Listening to (podcast): Cannonball Moments by Chad Sanschagrin and The Adam Corolla Show
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Next Episode

Building Perspective Live from IBS
Focus Discussion of the Week:
The International Builders’ Show was a week full of inspiration, education, and fun! In Sales Central, Group Two invited challengers to a little friendly competition on our classic Nintendo Entertainment System... Hear some of Matt and Mollie’s takeaways and exclusive interviews during our Level Up game challenges with Will Duderstadt of M/I Homes, Kevin Oakley of Do You Convert, IBS vloggers Chris Hartley and Ingrid Prince of Trendmaker Homes, and the one and only Quint Lears.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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