Building Perspective
Group Two Advertising
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Top 10 Building Perspective Episodes
Goodpods has curated a list of the 10 best Building Perspective episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Building Perspective for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Building Perspective episode by adding your comments to the episode page.
Marketing By The Numbers With Dave Betcher & Meredith Oliver
Building Perspective
01/06/20 • 56 min
Focus Discussion of the Week:
The International Builders’ Show is right around the corner and today, we have an exclusive preview with our very own Matt Riley, Meredith Oliver of Meredith Communications, and Dave Betcher of Lasso CRM! Does your marketing measure up? Are you concerned about wasted campaign money? These experienced speakers touch upon these questions and more — make sure to get their full insights by attending their Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics (http://bit.ly/2s12ExF) session on January 21 at 12:45 PM. Afterwards, head to Sales Central for a follow-up Q&A (http://bit.ly/2ZWS6MD).
If you’re heading to Las Vegas for IBS, get ready to “Level Up” with Group Two Advertising! Connect with us while you’re there and learn how we build brands, drive traffic, get buyers’ attention, and evolve with tech every day. Take a look at our sessions on our website and plan out your itinerary (http://bit.ly/2uqeG4v).
What Matt Is:
- Reading: The Infinite Game by Simon Sinek
- Watching: The Watchmen
- Listening to (podcast): Akimbo: A Podcast from Seth Godin, The GaryVee Audio Experience, The WAG Podcast
What Meredith is:
- Reading: Radical Candor by Kim Scott
- Binge-watching: Yellowstone
- Listening to (podcast): Tony Evans
What Dave is:
- Reading: Industry White Papers
- Watching: Dexter
- Listening to (podcast): Cannonball Moments by Chad Sanschagrin and The Adam Corolla Show
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
What’s Next in Social
Building Perspective
03/01/22 • 19 min
Focus Discussion of the Week:
Social Media Marketing is always changing. Blink a little too long and miss an update. That’s why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details on what builders can do to take advantage of the latest trends.
On The Mastery of Selling
Building Perspective
03/15/22 • 30 min
Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland’s new book, Mastery of Selling for New Homes.
GMS (Good Market Syndrome)
Building Perspective
02/13/20 • 44 min
Focus Discussion of the Week:
“My sales are fine, I don’t need to spend any money on that.” “I’m beating my goals, I don’t need to invest in any new technology now.” Does this sound like you? Then you might be suffering from GMS (Good Market Syndrome)! Don’t rest on your laurels — continue learning, improving, and strategizing to keep the early 2020 sales chugging for the rest of the year! Hear why it’s always easier to keep up than catch up from Matt and Mollie on this week’s episode of Building Perspective and read our blog at http://bit.ly/2SltGKe.
Top Topics of the Week
- Our Favorite Super Bowl Ads:
- Cheetos’ Can’t Touch This (http://bit.ly/2vtHOYS)
- Jeep’s Groundhog Day with Bill Murray (http://bit.ly/2SBg2BM)
- Google’s Loretta (http://bit.ly/31Ql2XC)
- Hyundai’s Smaht Pahk (http://bit.ly/2uxgkln)
- Squarespace’s Winona in Winona (http://bit.ly/2UN0M7K)
- Social Media Today’s The State of Video Marketing 2019-2020:
- 78% of users watch videos online every week while 55% watch videos every day
- 96% watch explainer videos about a product or service (41% of marketers say that explainers reduce service calls)
- No surprise here — YouTube has 2 billion users! That’s nearly 2⁄3 of the internet...
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Healthy Innovation: Lessons From a Net-Zero Community With Tim O’Brien
Building Perspective
10/17/19 • 62 min
Focus Discussion of the Week:
“Geothermal,” “HERS Rating,” and “Solar” aren’t just buzzwords in the building industry — they’re the way of the future. In this episode, Tim O’Brien from Tim O'Brien Homes joins us to discuss “Healthy Innovation: Lessons From a Net-Zero Community,” and how healthy, energy-efficient homes are now the standard in today’s consumption-conscious society. Awarded the Department of Energy’s Housing Innovation Award in 2018 and 2019, Tim and his team are leading experts on building modern, energy-efficient homes for today’s homebuyer.
Top Topics of The Week:
- Mollie’s having some communication issues with her son’s teacher. Got any recommendations? Let her know in the Facebook group!
- “THIS BAR SAVES LIVES.” Would this catch your eye while browsing granola bars in a grocery store? With countless brands lining the shelves, standing out is vital. Does your brand stand out among your competition?
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Successful CRM Implementation With Abbie Mirata
Building Perspective
04/02/20 • 64 min
Focus Discussion of the Week:
A CRM allows you to follow up with prospects, create content, send eblasts, and even write contracts — but implementing one can be a challenge. That’s where Abbie Mirata of ApostleTech comes in. In today’s episode, Abbie joins us to discuss and explain the steps it takes to (seamlessly) introduce a CRM into your organization.
Top Topics of The Week:
- The Governor of Pennsylvania announced that work waivers are now null and void for non-essential businesses until the end of the month.
- Matt shared a market update regarding web traffic on the Building Perspective Facebook group. Make sure to request access to see the latest in market trends and join the discussion with your fellow builders.
- Builders are selling homes remotely! Promote your virtual appointments on your digital channels.
- Facebook is adding a new video feature to make it easier to bulk-upload a video series you may have in your content collection!
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
The Experience
Building Perspective
01/16/20 • 57 min
Focus Discussion of the Week:
Before you pack for Vegas, check out our latest episode of Building Perspective! See what we have planned for IBS so you can create your itinerary, and get our insights into “The Experience.” Does your customer experience match up with your vision and your marketing message? Are your salespeople knowledgeable about your product and their competitors? Find out what’s needed for a remarkable experience!
Top Topics of The Week
IBS Speaker Schedule:
Tuesday
Marketing by The Numbers: Skyrocket Your Sales and Marketing ROI with Fail-Proof Metrics with Matt Riley (http://bit.ly/2s12ExF)
How to Engage the 55+ Buyer Online with Ali and Alexis (http://bit.ly/2tlbEOI)
Blending Quality & Quantity: How to Strategically Grow Your Followers on Facebook & Instagram with Chelsey (http://bit.ly/2u6iZ4w)
Up Close with Meredith Oliver, David Betcher & Matt Riley: Marketing by the Numbers 2.0 with Matt Riley (http://bit.ly/2s12ExF)
The Nationals Group Two is up for several awards! (http://bit.ly/2FTD0y6)
Wednesday
What’s the Tea? 6 Ways to Connect with Young Professionals with Chelsey (http://bit.ly/2sr53li)
Reputation Management on Social Media with Chelsey (http://bit.ly/3agm0zQ)
Sales Rally: How to Win More Sales & Live an Unleashed Life with Mollie (http://bit.ly/3aeYQtZ)
Sales Rally Happy Hour (http://bit.ly/2soS7we)
Young Professional Awards Chelsey is up for an award! (http://bit.ly/2RqTm6S)
IBS Young Pro Party (http://bit.ly/2RqTm6S)
Thursday
Location-Based Marketing for Today's Home Builder with Bill (http://bit.ly/3afQWQL)
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Artificial Intelligence and Homebuilding With Bassam Salem
Building Perspective
12/12/19 • 56 min
Focus Discussion of the Week:
AI (artificial intelligence) might seem futuristic, but it’s already changing the way customers interact with businesses in the present. From pointing you to a restaurant according to your preferences to providing customer service in a chat, AI can significantly improve customer experiences. Bassam Salem from AtlasRTX joins Matt and Mollie to discuss how AI can assist your buyers through webchat.
Bassam is also speaking at The International Builders’ Show! Catch him on January 21 at A Metrics-Powered Customer Journey: Better Leads, Faster Sales & Seamless Experience.
Top Topics of The Week
- Sacha Baron Cohen received the Leadership Award from the Anti-Defamation League. Watch his hilarious, yet enlightening, acceptance speech at (http://bit.ly/38s7unS)
- TikTok has reached 1.5 billion downloads! But with its primarily Chinese ownership, the fledgling brand is now trying to fend off accusations of spying. (http://bit.ly/2E6kv8I)
- Google just announced that you can now buy movie tickets through its AI-powered Google Assistant with just your voice. Convenient or unnecessary? Let us know in the Facebook group! (http://bit.ly/2E9znmJ)
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Making Quick Decisions, Not Perfect Decisions with Paul Hanson
Building Perspective
10/22/20 • 37 min
Focus Discussion of the Week:
Do you take action when needed? Do you admit when you’re wrong? Do you take ownership of your role? As a strong business leader, these are key questions to consider. Paul Hanson from EPCON Franchising discusses why “Making Quick Decisions, Not Perfect Decisions” is vital to navigating your business through any economy or situation, and why being right all the time doesn’t necessarily lead to success.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
2022 Lasso Tips
Building Perspective
01/04/22 • 31 min
Discussion of the Week:
Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, passionate and personalized; the growth and importance of TikTok; focusing on SEO generating content.
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FAQ
How many episodes does Building Perspective have?
Building Perspective currently has 90 episodes available.
What topics does Building Perspective cover?
The podcast is about Marketing, Management, Podcasts and Business.
What is the most popular episode on Building Perspective?
The episode title 'The COVID Impact On Floor Plans With Eric Taylor' is the most popular.
What is the average episode length on Building Perspective?
The average episode length on Building Perspective is 42 minutes.
How often are episodes of Building Perspective released?
Episodes of Building Perspective are typically released every 7 days, 9 hours.
When was the first episode of Building Perspective?
The first episode of Building Perspective was released on Jul 23, 2019.
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