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Building Perspective

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A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!

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Top 10 Building Perspective Episodes

Best episodes ranked by Goodpods Users most listened

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05/28/20 • 37 min

Focus Discussion of the Week:

In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

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05/28/20 • 37 min

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05/21/20 • 44 min

Focus Discussion of the Week:

Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

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05/21/20 • 44 min

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05/14/20 • 45 min

Focus Discussion of the Week:

On this episode of Building Perspective, Jake Scherrer from Zillow returns to the show to catch up with Matt and Mollie and discuss the latest in virtual home tours, the challenges and benefits of working from home, and how the industry can learn from today’s external shifts.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

05/14/20 • 45 min

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05/09/20 • 56 min

Focus Discussion of the Week:

We’ve got a special bonus episode from Building Perspective LIVE! Roland Nairnsey from New Homes Sales Plus joined the show to discuss “The 7 Steps of Virtual Selling” to ensure sales success in the new normal.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

05/09/20 • 56 min

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05/07/20 • 45 min

Focus Discussion of the Week:

How does being first-to-market with new tools and technology give you the upper hand in selling more homes? Chris Hartley from K. Hovnanian® Homes joins us to discuss “The Payoffs of Early Adoption” and how he found success as an early adopter by testing new technologies and getting buy-in from his team.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

05/07/20 • 45 min

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04/29/20 • 34 min

Focus Discussion of the Week:

Evolving from your traditional face-to-face sales process may not be as big of a surprise to your buyers as you think. With the prevalence of Amazon and e-commerce, your buyers are already accustomed to purchasing what they want and need online. Are you ready to sell your homes virtually? Laura Hanson from New Tradition Homes joins Matt and Mollie to discuss the shift to virtual sales and the success that comes with it.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

04/29/20 • 34 min

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04/22/20 • 48 min

Focus Discussion of the Week:

The “new normal” has compelled our industry to go digital. But this move isn’t just practical—it’s what your buyers have always wanted. Greg Bray from Blue Tangerine joins Building Perspective to discuss a few much-needed updates you can make to your website that will stand the test of time.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

04/22/20 • 48 min

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Let's Get Real

Building Perspective

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04/16/20 • 41 min

Focus Discussion of the Week:

On this episode of Building Perspective, we’ve stripped away our usual format and got straight to the point. Join Matt and Mollie for “Let’s Get Real,” where they discuss all things messaging, marketing, and timing in today’s climate. One of the (many) positive takeaways? According to Zillow, listings of used homes are down by more than 27%. With potential homeowners staying away from used homes, now’s the perfect time to promote your “brand new home” message.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

04/16/20 • 41 min

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04/09/20 • 57 min

Focus Discussion of the Week:

If you have a strong website and digital marketing campaign, you should see your number of web leads increase. But with less than 1% of your web traffic converting, are you making sure to follow up with each and every one of those valuable leads? Dave Betcher from ECI Solutions, also known as Lasso CRM, joins the podcast to discuss “Follow Up: Who Does It Anyway?”

Top Topics of The Week:

Matt and Mollie shared a video of 5 tips in 5 minutes on what you can do to strengthen your company right now. Hear it on the podcast today and message us if you have any questions!

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

04/09/20 • 57 min

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06/03/20 • 35 min

Focus Discussion of the Week:

Your brain helps you navigate the world, assess situations, and judge interactions — so does that mean your brain also causes you to have biased opinions about other people? Challenge your thought process today as Lindsey Tepfer, a research associate from Temple University, joins us to discuss the “The Science of Bias” in our everyday lives.

Join our Facebook Group: https://bit.ly/2ps1g5w

Subscribe on Apple Podcasts: https://apple.co/2L6XGow

Subscribe on Spotify: https://spoti.fi/2ZyabPj

Subscribe on Stitcher: http://bit.ly/2Ud2nRN

Subscribe on Google Play: http://bit.ly/2znqFPB

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

play

06/03/20 • 35 min

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FAQ

How many episodes does Building Perspective have?

Building Perspective currently has 90 episodes available.

What topics does Building Perspective cover?

The podcast is about Marketing, Management, Podcasts and Business.

What is the most popular episode on Building Perspective?

The episode title 'The COVID Impact On Floor Plans With Eric Taylor' is the most popular.

What is the average episode length on Building Perspective?

The average episode length on Building Perspective is 42 minutes.

How often are episodes of Building Perspective released?

Episodes of Building Perspective are typically released every 7 days, 9 hours.

When was the first episode of Building Perspective?

The first episode of Building Perspective was released on Jul 23, 2019.

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