77. How to find your career brand voice - feat. Trevor Young

08/07/20 • 47 min

In this episode, Trevor Young shares how you can build visibility, influence and trust in the career marketplace. Trevor Young is a seasoned public relations and communications strategist based in Melbourne, Australia. A former journalist with a long track record in traditional PR, Trevor is a sought after marketing speaker and helps brands gain a competitive edge in the marketplace through the use of digital storytelling and content-led communications. Trevor was named by Sydney Morning Herald as one of eight "heroes of Australian content marketing" and Smart Company listed him as one of 20 of Australia's "Top Business Thinkers for 2018". Topics covered: Parallels between career branding and marketing How to find your brand voice Tips for creating career branding content on LinkedIn & signature topics for speaking Crafting titles for episodes/articles/emails that people will be curious to listen or read. Connect with Trevor Personal website - https://www.trevoryoung.me/ Book website - http://www.contentmarketingforpr.com LinkedIn - http://www.linkedin.com/in/trevoryoung For more talent stack resources visit https://www.yishanchan.co/links

Previous Episode

76. A skill I struggle to accept compliments about

Today I’d like to make a confession here on this podcast. There is one particular skill in my talent stack that I struggle to accept compliments about. Keep listening to find out how I reframe my deficit mindset - focusing on one breakthrough at a time. For more talent stack resources visit https://www.yishanchan.co/links

Next Episode

78. In audio we trust

There’s one thing you probably haven't considered in your work from home setup - and that is audio quality. In today’s episode, I’m going to share why I think you should invest in a good microphone and recommend 4 different types depending on how you run your meetings. Poor audio quality can affect your audience's ability to process what you’re saying. Investing in crystal clear audio isn’t just a matter of convenience — it’s essential for building connection, credibility and establishing your personal brand. Check out my blog post for the specific brands & models of microphones I recommend. https://www.yishanchan.co/post/microphones-for-podcasting-video-conferencing For more talent stack resources visit https://www.yishanchan.co/links