5 Signs Your Marketing Needs a Refresh

11/16/24 • 8 min

Build Your Marketing Muscles (formerly Adventures in Marketing)

In this episode, we'll talk about the value of refreshing your marketing strategy to ensure your business stays resilient and ahead of challenges.
Whether you're aiming for exponential growth or a solid foundation, this episode will inspire you to take a closer look at your marketing.

What You’ll Learn:

Declining Leads or Sales: How to spot early signs that your marketing isn’t as effective as it used to be and why curiosity is the best response.

Adapting to Algorithm Changes: The impact of shifts in social media and search engine algorithms and how staying proactive can protect your business.

Business Changes: Why a shift in your goals, audience, or products might require a marketing refresh to align with your new direction.

Avoiding Marketing Ruts: The risks of sticking to the same strategies for too long and how to identify missed opportunities.

Diversifying Your Marketing: Why relying on a single source for leads leaves you vulnerable and the importance of exploring multiple channels.

Key Takeaways:

Regularly review your marketing strategy to ensure it supports your current goals and circumstances.

Diversify your lead sources to reduce risk and increase resilience.

Stay aware of industry trends and shifts, but don’t let them overwhelm you.

Marketing is not a one-and-done task; it’s a dynamic process that evolves with your business.

Refreshing your marketing doesn’t have to be stressful—it’s an opportunity to grow and strengthen your business.

Call to Action: Have questions or want to share how you’ve refreshed your marketing? Email me at [email protected].
Ready for a marketing refresh of your own? Let's work together!
If you're looking for gentle, ongoing marketing support, check out the Adventures in Marketing membership!

Interested in working together? Start with my intake form here.
Learn more about the Build Your Marketing Muscles membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx

What You’ll Learn:

Declining Leads or Sales: How to spot early signs that your marketing isn’t as effective as it used to be and why curiosity is the best response.

Adapting to Algorithm Changes: The impact of shifts in social media and search engine algorithms and how staying proactive can protect your business.

Business Changes: Why a shift in your goals, audience, or products might require a marketing refresh to align with your new direction.

Avoiding Marketing Ruts: The risks of sticking to the same strategies for too long and how to identify missed opportunities.

Diversifying Your Marketing: Why relying on a single source for leads leaves you vulnerable and the importance of exploring multiple channels.

Key Takeaways:

Regularly review your marketing strategy to ensure it supports your current goals and circumstances.

Diversify your lead sources to reduce risk and increase resilience.

Stay aware of industry trends and shifts, but don’t let them overwhelm you.

Marketing is not a one-and-done task; it’s a dynamic process that evolves with your business.

Refreshing your marketing doesn’t have to be stressful—it’s an opportunity to grow and strengthen your business.

Previous Episode

Consistency and Baby Steps: Building Momentum in Your Marketing

While tiny steps might not be glamorous or make for exciting sales copy, they are essential for sustainable progress when it comes to marketing your small business.
Remember:

You don't need to have everything perfectly mapped out to start; taking the first step is crucial.
Small, consistent actions add up over time and can lead to substantial results.
Adapt your marketing efforts to fit your personal workflow and energy levels.

For more tips and insights on making marketing less intimidating, visit gwenmontoya.com.
If you're ready for support when it comes to being consistent, join the Adventures in Marketing group - www.gwenmontoya.com/membership

Next Episode

Ways to Market Your Business Before You Open

Are you wondering how to market your business before opening?

Starting a new business is one of the most exciting and challenging adventures you can take. But once you’ve checked off the basics—like setting up your website, creating your social media accounts, and securing your location—how do you effectively market your business before it officially opens?

Whether you’re a small business owner launching a brick-and-mortar store or an online service, I’ll share practical, actionable strategies to help you build excitement, connect with your ideal audience, and set the stage for a successful grand opening.

Here’s what you’ll learn in this episode:

✅ How to create buzz and let people know your business exists—even before you open your doors.

✅ Marketing tips for brick-and-mortar businesses, like connecting with other local businesses, building a referral network, and using foot traffic to your advantage.

✅ Creative behind-the-scenes ideas to showcase your brand’s personality and journey (even if your business isn’t “photogenic”).

✅ How to use tools like a Google Business Profile and online directories to boost your visibility in local and niche markets.

Why This Matters

Marketing a business before it opens isn’t just about getting people in the door on day one—it’s about building long-term relationships with your audience and creating a community of loyal customers who are excited to support you from the very beginning.

Have questions about marketing your business before opening? Email me - [email protected]. I love helping small business owners feel confident and excited about their marketing strategies!

Launching a business is a journey, and I’m here to make marketing one less thing to stress about. Let’s do this together!