#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

02/21/24 • 20 min

If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:

Inevitably low Q1 sales are a myth.

“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”

Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.

But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!

In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1 sales should suck, but also really talk about what are the things that you need to do to unlock consistent, year-round sales.

Let’s talk about:

➡️ Why you’re only making money during two seasons (and how to fix it)

➡️ How to make cultural moments that trigger purchasing decisions for your customer

➡️ Designing a selling cycle in Q1

➡️ Optimizing your new product release timeframe

And more!

Here’s the good news:

Most of my clients make money in Q1.

Your bills happen every month—so should your sales!

Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets.

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:

Inevitably low Q1 sales are a myth.

“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”

Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.

But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!

Let’s talk about:

➡️ Why you’re only making money during two seasons (and how to fix it)

➡️ How to make cultural moments that trigger purchasing decisions for your customer

➡️ Designing a selling cycle in Q1

➡️ Optimizing your new product release timeframe

And more!

Here’s the good news:

Most of my clients make money in Q1.

Your bills happen every month—so should your sales!

✨ FREE TRAINING:

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Previous Episode

#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

Growing up, Robin’s mother always told her to “take what I have and make it bigger”.

First, she put that advice to work 15 years ago by getting serious about nutrition.

She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better.

Hence, Necessary Nutrition was born!

Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display.

But product-based brands are a whole other beast—one that Robin was completely inexperienced with.

So where to start?

That was the big question!

In this week’s podcast episode, we’re diving into Robin’s brand journey, including:

⭐How she broke through the noise in her industry and doubled her following on social media

⭐How she raised her prices—and got more sales and confidence in the process

⭐How she got more effective with her time, her energy, and her mindset

And more!

If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today!

✨ FREE TRAINING:

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Next Episode

#100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown

A lot of us left 2023 feeling heavy.

Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark.

2024 can be different. It has to be different.

In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout!

If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week’s heart-to-heart, where we talk about:

✨ Paying yourself first in profit, health, and love

✨ Finding support systems to clear your brain fog and make things bright, more fun, AND more productive

✨ Stepping into next year to forgive big and dream big

And more!

Our bodies, brains, and businesses all run on a beautiful rhythm that’s trying to tell us what we need.

If we nurture it and tune in, we may just be surprised at what we find—and how much happiness and growth awaits us in 2024!

Link in bio for podcast and free menstrual tracker: https://www.instagram.com/_marayabrown_/ How are you treating yourself self assessment quiz: https://docs.google.com/spreadsheets/d/1pC67u9D1fioKcogFJRTRPv5eqaijU8N10evFKOkniIs/edit?usp=sharing Link to apply for a call to create a personalized package: https://share.hsforms.com/1Y59wqx-JRhKl8F-TbECbRwcr1a5?__hstc=60313330.d4803da42f1151dabccefca26f3753af.1688592064322.1695930722564.1696014560866.53&__hssc=60313330.1.1696014560866&__hsfp=2266632975 Website: https://marayabrown.com/ Podcasts: https://www.marayabrown.com/podcast FB: https://www.facebook.com/energyhormoneslibido FB Group: https://www.facebook.com/groups/1603969509778639 IG: https://www.instagram.com/_marayabrown_/ LinkedIn: https://www.linkedin.com/in/maraya-brown-ba235169/ TikTok: https://www.tiktok.com/@_marayabrown_ YouTube:https://www.youtube.com/channel/UClFktw3TpnSzo5Pkgm2us8A

✨ FREE TRAINING:

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.

✨ CONNECT WITH MAUREEN:

🖥 Website: Startward Consulting

📷 Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel