Build an Obsession Brand
Maureen Mwangi
All episodes
Best episodes
Seasons
Top 10 Build an Obsession Brand Episodes
Goodpods has curated a list of the 10 best Build an Obsession Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Build an Obsession Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Build an Obsession Brand episode by adding your comments to the episode page.
#94: Dreams Do Come True: From Inconsistent Sales To Consistent Daily Sales With CEO Of Glow Village
Build an Obsession Brand
01/17/24 • 40 min
What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship?
Just ask my friend Maame!
Maame is the founder of Glow Village, a beauty brand for the wellness-conscious.
She’s also a teacher, mother to three wonderful kiddos, and an RN to boot.
When we met her, her brand was ten years in the making. And yet, she hadn’t gotten nearly as far as she had hoped.
Over the past decade, she had started over and over again.
She always threw herself in 100%. She had a passion for this that refused to quit. But no matter how much of a research rabbit hole she went down, or how much she invested into her products and marketing, the needle refused to move.
Like many of my other clients, Maame really saw herself in my content, but wasn’t sure if she could make that leap yet.
But after seeing her mindset shift from just listening to the podcast, she knew she had to give this a real shot: and the rest is history!
In this week’s podcast episode, we talk about Maame’s brand journey, including:
- Owning her “small but mighty” business status and adopting imposter-syndrome-proof outlook
- Not just acting, but feeling like a CEO—to the point where she confidently turns down offers that don’t fit her business
- How echoing her brand messaging from the roots to the rafters helped her feel better in her own brand skin
And more!
Today, Maame glows with pride when she talks about her brand.
In the past year, she estimates her growth at 300% (or more!)
Not only that, but she even turned down a retailer’s offer—something she never would have imagined before she started with me—because she knew her business had way more to offer.
Now, Maame doesn’t just have the passion—she has the means to do something about it.
If what we share reasonates, give this episode a share and like, don't forget to leave us a review!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Episode 15: How To Develop an Iron Clad Mindset
Build an Obsession Brand
07/05/21 • 45 min
Maureen and master mindset coach Kara Gasie discuss developing an iron clad mindset as an entrepreneur.
Kara shares the 5 Step Process from Circumstance to Results, her top tips for female entrepreneurs, and nuggets of mindset advice throughout this powerful episode.
Follow Kara Gasie on Instagram: www.instagram.com/karagasiecoaching
Visit Kara's website: www.karagasie.com
Book a Brand Audit call: https://startwardconsulting.as.me/growth-strategy-call
Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/productentrepreneurswhoscale
#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth
Build an Obsession Brand
03/13/24 • 25 min
As we head into Q2, you may be pouring over the bills on the table with a heavy heart.
It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between.
You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy.
If this hits close to home for you right now, then I’m here to share one of the most important things you’ll ever read when it comes to your brand:
You do not need a lot of money to build a really successful brand.
Let me repeat that: you do not need a lot of money to build a successful brand.
You ALSO don’t need a lot of money to break out of that sales plateau and get your growth back on track.
So that leaves the question: what do you need?
That’s the key question we’re diving into in this week’s podcast episode! This week, we’re digging into real, tangible ways to break out of your capped growth and get your brand momentum back, including:
✨ How being brave in your business can open doors you never thought possible
✨ How marketing is a skill that ANYONE can master—no bubbly personality required!
✨ How to break through in even the most saturated markets
And more!
There is a light at the end of the tunnel when it comes to your brand’s progress this year. If you’re tired of crunching the numbers in a panic, then be sure to tune in and see how your brand growth strategy can make that dreaded sales plateau a thing of the past!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Episode 10: Retail Strategies (Part 2)
Build an Obsession Brand
04/28/21 • 20 min
Maureen continues her training on retail strategies that will get you into big box stores and empower you to scale your product-based business.
Learn what products retailers are looking for, how to finance production, how to tell your story well, and how to get in front of the buyer.
Listen to Part 1 here.
Join Maureen's private Facebook community for product entrepreneurs.
Learn about Maureen's 12 month business incubator for product entrepreneurs who are ready to grow their brand.
Episode 49: The Marketing Mistakes Costing You $10,000 Per Month In Your eCommerce Business
Build an Obsession Brand
09/13/22 • 36 min
As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision.
In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well-oiled profit machine, you need to understand that marketing follows a very specific framework. And if you’re not following it, you’ll be banging your head against a revenue ceiling of your own making.
Episode Highlights
- [01:20] Two scenarios that explain why your marketing is not working
- [03:30] Three keys to effective marketing
- [05:07] What faith can do
- [09:25] Three types of entrepreneurs
- [16:24] The difference that getting support makes
- [22:38] Four reasons why your marketing is not sticking
Quotes
"Three things have to happen when it comes to effective marketing: intentionality, being strategic, and being willing to work to make things happen."
"...the bridge between where I am today and where I want to be is faith, and I cannot know how to do something until I take that first step."
"You must understand that faith will get you where you want to be. You must be willing to bet on yourself when you don't feel like doing it."
"Hope and hustle don't build empires. Instead, it's strategy, precision, and faith that actually build empires."
"...every time you're caught in the strategy, planning, and preparation to figure out the next best thing, you're trapped in perfectionism. So ask yourself, has perfectionism served you?"
"We're not used to investing in ourselves. That investment is an investment to save you time and money that you otherwise would have lost because you don't know what you are doing."
"...whatever you're resisting is what you're supposed to be doing because that is where your breakthrough will come from."
"...the reason your marketing isn't delivering results is that you're potentially telling your own story instead of your audience's."
Find out more!
Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab
Connect with Maureen on Instagram: Maureenmwangiofficial
Join our incredible community - Product Entrepreneurs Who Scale
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Subscribe and rate our podcast on iTunes here.
Episode 6: How To Become More By Taking Your Power Back
Build an Obsession Brand
03/03/21 • 16 min
Maureen Mwangi shares how success comes from the decisions made every day towards your goals.
#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
Build an Obsession Brand
02/21/24 • 20 min
If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:
Inevitably low Q1 sales are a myth.
“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”
Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.
But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!
In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1 sales should suck, but also really talk about what are the things that you need to do to unlock consistent, year-round sales.
Let’s talk about:
➡️ Why you’re only making money during two seasons (and how to fix it)
➡️ How to make cultural moments that trigger purchasing decisions for your customer
➡️ Designing a selling cycle in Q1
➡️ Optimizing your new product release timeframe
And more!
Here’s the good news:
Most of my clients make money in Q1.
Your bills happen every month—so should your sales!
Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Episode 4: Growing a Thriving Luxury Brand with Sara Duchovnay
Build an Obsession Brand
10/06/20 • 40 min
Sara Duchovnay is a master juggler of dual careers—professional opera singer and estate fine jewelry company owner—and she has also found a way to mesh these two passions together beautifully. Sara searches the world over for the most beautiful pieces of fine jewelry from the past and curates them into collections for her clients online.
Doesn’t that sound fabulous?
A few years ago Sara got out of an emotionally and financially abusive relationship, bought herself a diamond divorce ring, and came to realize that she was more business-savvy and financially smart than she had been led to believe. As she pushed past the pain and found freedom, she knew this was her chance to focus on a product that was personally meaningful to her: beautiful vintage jewelry.
As an opera singer who’s often on the road, she uses those trips to shop for jewelry at estate sales and hole-in-the-wall shops. “When I think about how antique and vintage jewelry makes me feel,” she says, “I want to give other people that feeling.”
On this episode of The Product Entrepreneur Podcast, Sara gives us the inside scoop on owning and operating a luxury brand and shares:
- How her unique story helps her brand stand out from her competitors.
- What skill she learned that has saved her thousands of dollars in her business.
- Why she posts and markets her business almost exclusively on Instagram.
- How she leverages data to make decisions for her business.
- How her target audience finds her and how she builds connections with her customers.
- Subscribe and rate our podcast on iTunes at: https://podcasts.apple.com/us/podcast/the-product-entrepreneur-podcast/id1534055172
- Android users can subscribe and rate our podcast at: https://open.spotify.com/show/2Z3hz5HEyaDebUWY4rHCSn?si=cWsFg2IZQ3i-v3z0bxbkfA
- Join our incredible community - Product Entrepreneurs Who Scale
You can connect with Sara—and purchase her jewelry—through her website: songbirdsaraantiquejewelry.com or check out what she’s up to on a daily basis on Instagram: @songbirdsarajewelry.
Episode 51: Diagnosing the real reason for lagging product sales
Build an Obsession Brand
10/03/22 • 45 min
We all face periods when we feel like trashing our businesses and giving up. This occurs when you have tried a strategy and committed significant resources or juggling an excessive number of responsibilities, but your sales remain flat or fluctuate erratically. So you might be scratching your head now, wondering what you're doing wrong.
This is the episode for you if that description fits your experience.
In this episode, I will examine five potential causes for your inconsistent sales. In a nutshell, they are as follows:
- A lack of vision
- Doing it on your own
- Doing many things and not focusing on the things actually driving sales
- Having a complicated business model and bloated product assortment
- Complicated marketing and sales channels
You will leave this episode with a firm grasp of where you went wrong and what you need to do to make things right. You'll appreciate the value of vision, a coach or mentor, and how less means more in product assortment and marketing.
Episode highlights
- [02:00] The value of a vision
- [08:24] The value of sharpness and decisiveness in decision making
- [09:35] Why you shouldn't go solo
- [21:47] Why you should prioritize a few activities
- [26:35] Product cannibalism and how to avoid it
- [26:50] How a bloated product assortment chocks and drowns your business
- [27:14] How more products don't always equate to more money
- [36:00] How multiple marketing channels harm your business
Get in touch!
Get Maureen's free training, Maximize Your Product Sales.
Subscribe and rate our podcast on iTunes here.
Android users can subscribe and rate our podcast on Spotify.
Join our incredible community - Product Entrepreneurs Who Scale
Learn how Maureen can help you grow your brand at any stage.
Connect with Maureen on Instagram.
#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
Build an Obsession Brand
04/10/24 • 19 min
Picture this:
You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product.
You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself!
People should love this.
And yet...it’s not flying off the shelves.
Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important:
You have a great product—but that’s not enough.
Your blood, sweat, and marketing budget is a phenomenal start, but you can’t outmarket your sales strategy.
That’s where I’m here to help!
In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including:
✨ How to frame your messaging to be irresistible
✨ Tapping into what your People constantly talk about
✨ Conveying your convictions (aka your “Why”)
And most importantly, how to tie it all together in one pretty, punchy package!
We already know your product is life-changing. Now, it’s time to make that translate into some life-changing sales!
Tune in today, and in just 30 short minutes, let’s make those shelves nice and empty—the way they should be!
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
📷 Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To Youtube Channel
Show more best episodes
Show more best episodes
FAQ
How many episodes does Build an Obsession Brand have?
Build an Obsession Brand currently has 111 episodes available.
What topics does Build an Obsession Brand cover?
The podcast is about Branding, Marketing, Beauty, Entrepreneur, Podcasts, Education and Business.
What is the most popular episode on Build an Obsession Brand?
The episode title 'Episode 50: Using e-commerce Quizzes to Decrease Your Customer Acquisition Cost with Gen Furukawa' is the most popular.
What is the average episode length on Build an Obsession Brand?
The average episode length on Build an Obsession Brand is 29 minutes.
How often are episodes of Build an Obsession Brand released?
Episodes of Build an Obsession Brand are typically released every 7 days, 11 hours.
When was the first episode of Build an Obsession Brand?
The first episode of Build an Obsession Brand was released on Sep 30, 2020.
Show more FAQ
Show more FAQ