Content Libraries and Repeating Yourself

09/24/23 • 4 min

3 Listeners

Build A Presentation Muscle : Showcase Your Expertise Through Content Creation

Content creators can be really self-conscious about repeating themselves.

They'll say things like, "But I told people about this back in February 2018. I can't post it again."

You can —and should— repeat yourself.

But even more than that, you need to work smarter. And part of that involves creating a content library.

Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about demonstrating your expertise through content creation.

I'd love to hear more about your content creation workflows. If you would like to tell me about them, head over to JohnLacey.com and leave me a message via SpeakPipe or follow the social media links.

Keep on creating!

Content creators can be really self-conscious about repeating themselves.

They'll say things like, "But I told people about this back in February 2018. I can't post it again."

You can —and should— repeat yourself.

But even more than that, you need to work smarter. And part of that involves creating a content library.

Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about demonstrating your expertise through content creation.

I'd love to hear more about your content creation workflows. If you would like to tell me about them, head over to JohnLacey.com and leave me a message via SpeakPipe or follow the social media links.

Keep on creating!

Previous Episode

Content Creation Workflows: Constraints

Back in episode 12, I spoke about how your message transcends any one medium or format.

And I still think this is true. I don't want you silo yourself away in one medium or channel when your audience could be larger.

But there's another truth I think we need to unpack here too: People experience your expertise through your content, and content has specific formats.

To create content consistently, you really need to think about a workflow that will support you. Constraints can help.

I'm really interested in hearing more about your workflows. If you'd like to tell me about it, head over to JohnLacey.com and follow the social links or send me a voice message via SpeakPipe.