Build A Presentation Muscle : Showcase Your Expertise Through Content Creation

When it comes to trends, do you follow them or do you buck them? And yes, I said 'buck' with a b, no explicit language for this podcast thank you very much.

This is a subject we'll talk about it in more detail over on The Video and Livestreaming Show later in the week.

Hi, I'm John Lacey and this is Build A Presentation Muscle.

It can be fun to jump onto the cultural zeitgeist, but whether it's a good idea or not often depends on what the goal of content actually is.

For more information about today's show, head over to JohnLacey.com.

I don’t know about you, but I listen to an obscene number of podcasts.

And I don’t listen to comedians or works of fiction, I listen to podcasts about the things I’m interested in doing — content creation, YouTube, audio, video and the like.

And the unintended consequence is that I am often bombarded with unsolicited advice every single day.

I thought it might be worthwhile to explore how I negotiate all of this and some things that might help you along the way too.

For more information about today’s episode head over to JohnLacey.com

Back in episode 12, I spoke about how your message transcends any one medium or format.

And I still think this is true. I don't want you silo yourself away in one medium or channel when your audience could be larger.

But there's another truth I think we need to unpack here too: People experience your expertise through your content, and content has specific formats.

To create content consistently, you really need to think about a workflow that will support you. Constraints can help.

I'm really interested in hearing more about your workflows. If you'd like to tell me about it, head over to JohnLacey.com and follow the social links or send me a voice message via SpeakPipe.

I saw a tweet during the week where someone was lamenting feeling like they should be on video, but not having "the skin" to do it yet. So I wanted to talk about that.

Hi, I'm John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation.

Do you, as a content creator generally or an audio podcaster specifically, need to be on video?

You might've heard me say this before, but unless you've signed a contract or have a boss or a sponsor telling you that you have to do something, you can (mostly) do what you like.

Follow laws and platform terms and conditions, and the rest is pretty much up to you.

But I think a lot of anxiety about this comes from a sense that what we're doing isn't reaching enough people, and, maybe, just maybe, video might actually help.

And, frankly, it might. But it might not. Opportunities are everywhere, but opportunity cost is real. No one can guarantee your results.

If you're not interested in doing video, you don't have to do video. You have my blessing. Don't feel bad. Work on what you want to work on.

But here's the thing...

I want you to be ready to take opportunities when they present themselves.

Some of those opportunities might require you to be in front of a camera.

I don't want you to turn down a huge opportunity because you don't have enough camera experience to not feel nervous.

I have a prescription for you. Try it and let me know how you get on.

For more information about today's show, head over to JohnLacey.com

Philosophical differences of content types

I am a firm believer in the idea that there is power and possibility in all content types. Video, audio, text and graphics. They all have the potential to share your message, to convince, to educate.

Think about different content types and formats as being different tools in your toolbox, or different colours in your palette. Depending on your goals some might be more appropriate than others.

For more information about today’s show, head over to JohnLacey.com.