Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
John Lacey

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3 Listeners
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Content Libraries and Repeating Yourself
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
09/24/23 • 4 min
5.0
Content creators can be really self-conscious about repeating themselves.
They'll say things like, "But I told people about this back in February 2018. I can't post it again."
You can —and should— repeat yourself.
But even more than that, you need to work smarter. And part of that involves creating a content library.
Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about demonstrating your expertise through content creation.
I'd love to hear more about your content creation workflows. If you would like to tell me about them, head over to JohnLacey.com and leave me a message via SpeakPipe or follow the social media links.
Keep on creating!
09/24/23 • 4 min



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Philosophical differences of content types
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
05/14/23 • 7 min
Philosophical differences of content types
I am a firm believer in the idea that there is power and possibility in all content types. Video, audio, text and graphics. They all have the potential to share your message, to convince, to educate.
Think about different content types and formats as being different tools in your toolbox, or different colours in your palette. Depending on your goals some might be more appropriate than others.
For more information about today’s show, head over to JohnLacey.com.
05/14/23 • 7 min

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Self-acceptance for content creators
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
05/21/23 • 5 min
As a content creator, you will get to see and hear yourself in ways you likely have never done before. This can be confronting. Any anxiety you have about how you look or sound can be immediately amplified, and if you're in a situation where you're editing your own content you will see and hear yourself a lot.
The struggle is real, but know you're not alone in this particular struggle.
Hi, I'm John Lacey, and this is Build A Presentation Muscle.
For more information about today's show, head over to JohnLacey.com
05/21/23 • 5 min

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Evaluating advice from other people
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
06/04/23 • 6 min
I don’t know about you, but I listen to an obscene number of podcasts.
And I don’t listen to comedians or works of fiction, I listen to podcasts about the things I’m interested in doing — content creation, YouTube, audio, video and the like.
And the unintended consequence is that I am often bombarded with unsolicited advice every single day.
I thought it might be worthwhile to explore how I negotiate all of this and some things that might help you along the way too.
For more information about today’s episode head over to JohnLacey.com
06/04/23 • 6 min

1 Listener
Camera fear, collaboration and community with Michelle J. Raymond
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
06/11/23 • 34 min
This week, I talk to Michelle J. Raymond about overcoming camera fear, finding community and collaboration opportunities.
- Working with a global audience
- Dressed for success
- Overcoming camera fear with LinkedIn Live
- Is AI the answer? That probably depends on the question...
- Mindset and Branding
- The Power of Collaboration
- Your Audio and Video setup
- LinkedIn as a destination and opportunity
- LinkedIn profiles, company pages and groups
For more information about today's show, head over to JohnLacey.com
06/11/23 • 34 min

1 Listener
The show must go on
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
06/18/23 • 4 min
Last week was a weird week for me. I had taken time off from my day job to record podcast interviews. I was really hoping to get at least three recorded, maybe four. For various reasons only one happened and if you've subscribed to this podcast you may have already heard it.
I kind of want to unpack that experience in this episode because I feel like I learnt a few things about myself during that process.
Hi, I'm John Lacey and this is Build A Presentation Muscle.
For more information about today's show, head over to JohnLacey.com
06/18/23 • 4 min

1 Listener
Microphones: types and connections
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
06/25/23 • 5 min
So much of this show is about capturing your voice in a figurative sense. It’s about exploring who you are and what you need to express and refining your message.
But I thought it might be useful to talk about capturing your voice in a literal sense through the wonder of microphones.
There’s a lot of ways we could tackle this subject, but for today’s show, let’s focus on two things:
- Dynamic microphones versus condenser microphones, and
- Connection types: XLR and USB
For more information about today's show, head over to JohnLacey.com.
06/25/23 • 5 min

1 Listener
You're Not For Everyone
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
07/02/23 • 1 min
You're not for everyone. And that's okay.
Hi, I'm John Lacey and this is Build A Presentation Muscle.
For more information about today's show head over to JohnLacey.com
07/02/23 • 1 min

1 Listener
Pulling at Threads
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
07/16/23 • 3 min
It's been a wild couple of weeks in the world of social media, and it's probably too soon to understand what it all means, but I want to pull at a few threads.
Hi, I'm John Lacey, and this is Build A Presentation Muscle.
The beginning of the end?
Do you have bandwidth for Threads?
How does a product or service stand out anyway?
For more information about today's show, head over to JohnLacey.com
07/16/23 • 3 min

1 Listener
Signpost Your Content With Text
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation
07/23/23 • 2 min
Do you signpost your content? Does your content leave clues?
Can people find it? Can they search for it?
Hi, I’m John Lacey and this is Build A Presentation Muscle.
Signpost Your Content with Text
About Alternative Text
Missed Opportunities
For more information about today’s show, head over to JohnLacey.com
07/23/23 • 2 min

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FAQ
How many episodes does Build A Presentation Muscle : Showcase Your Expertise Through Content Creation have?
Build A Presentation Muscle : Showcase Your Expertise Through Content Creation currently has 19 episodes available.
What topics does Build A Presentation Muscle : Showcase Your Expertise Through Content Creation cover?
The podcast is about Podcasts, Technology and Education.
What is the most popular episode on Build A Presentation Muscle : Showcase Your Expertise Through Content Creation?
The episode title 'Content Libraries and Repeating Yourself' is the most popular.
What is the average episode length on Build A Presentation Muscle : Showcase Your Expertise Through Content Creation?
The average episode length on Build A Presentation Muscle : Showcase Your Expertise Through Content Creation is 6 minutes.
How often are episodes of Build A Presentation Muscle : Showcase Your Expertise Through Content Creation released?
Episodes of Build A Presentation Muscle : Showcase Your Expertise Through Content Creation are typically released every 7 days.
When was the first episode of Build A Presentation Muscle : Showcase Your Expertise Through Content Creation?
The first episode of Build A Presentation Muscle : Showcase Your Expertise Through Content Creation was released on May 7, 2023.
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