Build A Presentation Muscle : Showcase Your Expertise Through Content Creation

Content creators can be really self-conscious about repeating themselves.

They'll say things like, "But I told people about this back in February 2018. I can't post it again."

You can —and should— repeat yourself.

But even more than that, you need to work smarter. And part of that involves creating a content library.

Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about demonstrating your expertise through content creation.

I'd love to hear more about your content creation workflows. If you would like to tell me about them, head over to JohnLacey.com and leave me a message via SpeakPipe or follow the social media links.

Keep on creating!

Philosophical differences of content types

I am a firm believer in the idea that there is power and possibility in all content types. Video, audio, text and graphics. They all have the potential to share your message, to convince, to educate.

Think about different content types and formats as being different tools in your toolbox, or different colours in your palette. Depending on your goals some might be more appropriate than others.

For more information about today’s show, head over to JohnLacey.com.

As a content creator, you will get to see and hear yourself in ways you likely have never done before. This can be confronting. Any anxiety you have about how you look or sound can be immediately amplified, and if you're in a situation where you're editing your own content you will see and hear yourself a lot.

The struggle is real, but know you're not alone in this particular struggle.

Hi, I'm John Lacey, and this is Build A Presentation Muscle.

For more information about today's show, head over to JohnLacey.com

I don’t know about you, but I listen to an obscene number of podcasts.

And I don’t listen to comedians or works of fiction, I listen to podcasts about the things I’m interested in doing — content creation, YouTube, audio, video and the like.

And the unintended consequence is that I am often bombarded with unsolicited advice every single day.

I thought it might be worthwhile to explore how I negotiate all of this and some things that might help you along the way too.

For more information about today’s episode head over to JohnLacey.com

This week, I talk to Michelle J. Raymond about overcoming camera fear, finding community and collaboration opportunities.

• Working with a global audience
• Dressed for success
• Overcoming camera fear with LinkedIn Live
• Is AI the answer? That probably depends on the question...
• Mindset and Branding
• The Power of Collaboration
• Your Audio and Video setup
• LinkedIn as a destination and opportunity
• LinkedIn profiles, company pages and groups

For more information about today's show, head over to JohnLacey.com