How Effective Branding Can Unlock Confidence You Never Knew You Had with Sarah Ashman
02/16/21 • 48 min
Figuring out how to brand yourself, especially when starting out as a solopreneur, can be a daunting task. Instead of getting caught up in the trend-of-the-day, however, have you ever considered that maybe, the thing that matters most is tapping more deeply into who you are?
We often find ourselves on the inside of our own bottle, unable to read the label on the outside. By approaching your branding with a flexible perspective that feels authentic to you, you can radiate the confidence necessary to grow your business and your brand.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Why the comparison game can have a negative effect on not only your mindset but your brand and business too (4:04)
- Tools to identify and gain clarity on the golden thread that runs through your brand on your own (11:39)
- How embracing who you really are can enable you to overcome your limiting beliefs (18:58)
- Which elements of your brand you should spend time on to elevate your business (24:55)
- How Sarah has grown her business with essentially no outward marketing (34:25)
The Importance of Your Personal Story
Sarah Ashman is a self-proclaimed unconventional brand designer who focuses on the internal process of branding to help her clients find success. Sarah has worked with hundreds of entrepreneurs over the years and has grown her own business with essentially no outward marketing.
This is thanks to her crystal clear vision and the confidence that comes from knowing what makes you unique and standing strong in the way you show up in both your business and your life.
Confidence Is Key
As an entrepreneur, it can be easy to get caught up in the mentality that if you don’t have the confidence to pitch something, it will never work. In reality, you gain that confidence by feeling secure in what your superpowers are.
Sarah knows that the strongest branding messages come from acknowledging who you are and what you want to be doing with your business. Once you get clear on that, your confidence will radiate and you will begin to attract people because your brand is authentic to you.
Try focusing on where you want your brand to be in five years. By creating a brand that you can grow into, instead of just basing it on the current trends, you will have a better chance of creating a more sustainable branding approach that actually represents who you are more confidently.
New Isn’t Always Better
We are constantly being taught that we need to learn the next tactics and strategies and shift with the market. Sarah has come to understand and believe that it is really more important to develop a relationship with yourself as a marker of what feels right for you versus what someone else says is right for you.
Having a strong sense of self is crucial to growing your businesses and your brand in a way that is sustainable and is clear on what you want your company to become. By using yourself as your own board of directors, you can assess what is the right thing to help you grow your business in a way that feels in alignment with you and your brand.
What aspect of branding is most intimidating to you? How are you going to take Sarah’s tips to tap into your identity and create a brand that feels in alignment with who you are? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow Sarah on Instagram | Facebook | Pinterest
Related Episodes
BBWB 024: How To Embrace the Seasons of Your Life and Business with Juju Hook
BBWB 025: How To Create Offers That Are In Line With Your Identity with Laura Schoenfeld
Figuring out how to brand yourself, especially when starting out as a solopreneur, can be a daunting task. Instead of getting caught up in the trend-of-the-day, however, have you ever considered that maybe, the thing that matters most is tapping more deeply into who you are?
We often find ourselves on the inside of our own bottle, unable to read the label on the outside. By approaching your branding with a flexible perspective that feels authentic to you, you can radiate the confidence necessary to grow your business and your brand.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Why the comparison game can have a negative effect on not only your mindset but your brand and business too (4:04)
- Tools to identify and gain clarity on the golden thread that runs through your brand on your own (11:39)
- How embracing who you really are can enable you to overcome your limiting beliefs (18:58)
- Which elements of your brand you should spend time on to elevate your business (24:55)
- How Sarah has grown her business with essentially no outward marketing (34:25)
The Importance of Your Personal Story
Sarah Ashman is a self-proclaimed unconventional brand designer who focuses on the internal process of branding to help her clients find success. Sarah has worked with hundreds of entrepreneurs over the years and has grown her own business with essentially no outward marketing.
This is thanks to her crystal clear vision and the confidence that comes from knowing what makes you unique and standing strong in the way you show up in both your business and your life.
Confidence Is Key
As an entrepreneur, it can be easy to get caught up in the mentality that if you don’t have the confidence to pitch something, it will never work. In reality, you gain that confidence by feeling secure in what your superpowers are.
Sarah knows that the strongest branding messages come from acknowledging who you are and what you want to be doing with your business. Once you get clear on that, your confidence will radiate and you will begin to attract people because your brand is authentic to you.
Try focusing on where you want your brand to be in five years. By creating a brand that you can grow into, instead of just basing it on the current trends, you will have a better chance of creating a more sustainable branding approach that actually represents who you are more confidently.
New Isn’t Always Better
We are constantly being taught that we need to learn the next tactics and strategies and shift with the market. Sarah has come to understand and believe that it is really more important to develop a relationship with yourself as a marker of what feels right for you versus what someone else says is right for you.
Having a strong sense of self is crucial to growing your businesses and your brand in a way that is sustainable and is clear on what you want your company to become. By using yourself as your own board of directors, you can assess what is the right thing to help you grow your business in a way that feels in alignment with you and your brand.
What aspect of branding is most intimidating to you? How are you going to take Sarah’s tips to tap into your identity and create a brand that feels in alignment with who you are? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow Sarah on Instagram | Facebook | Pinterest
Related Episodes
BBWB 024: How To Embrace the Seasons of Your Life and Business with Juju Hook
BBWB 025: How To Create Offers That Are In Line With Your Identity with Laura Schoenfeld
Previous Episode
Grow Your Audience by Tapping Into Corporate Employee Wellness Programs with Ash Dey
Workplaces are going through a wellness revolution. And while organizations rely on partner practitioners to help facilitate their employee wellness programs, individual practitioners are often unaware that these opportunities exist. It takes the right know-how to learn how to pitch these workplaces with your wellness offerings, but by doing it right, you can tap into a whole new captive audience.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- Learn which types of practitioners and wellness services businesses are looking to bring into their company (5:28)
- How to structure and price your wellness offerings to speak the language of business (13:14)
- Tips for finding and measuring your best results in both the short term and the long term (20:43)
- Who you should be looking for when making your pitch to a company (23:10)
- What you can do as a practitioner to increase the value of your offerings to a business (31:02)
Supporting a Community While Growing Your Business
Ash Dey is passionate about building communities and a sense of belonging in the workplace. Founder of the wellness company OpenMind, Ash works to bring wellness practitioners, communities and companies together to deliver inclusive wellbeing programs for employees. He connects workplaces with care programs to help practitioners capitalize on partnerships, bring workplace wellness accessibility to major companies, and foster a greater sense of community and togetherness throughout employers in the UK.
Wellbeing Is Now on the Agenda
The Covid-19 pandemic has workplaces around the world focusing on how they can actually do something to help their employee's wellbeing. Whether that is through workshops, speaking engagements, or one on one training, workplaces are finally realizing the long term financial and emotional benefits of taking care of their employees.
When pitching your services to a business, it is important to focus on the value you are adding, rather than your price point. By pitching from a place of ‘this is a cost-saving to your business’ rather than ‘this is going to cost you money’, you can demonstrate your immediate return on investment and your ability to build up a wellness program based on what their employees need.
Building Better Through People, Purpose, and Planet
When pitching yourself to a company or corporation, it is important to focus on the challenges they are having right now and how you can position your services to build connectivity among their companies peers. A great way to narrow down on this is by asking the employees for feedback, an opportunity many practitioners miss.
Ash is all about having a positive impact on the workplaces he is supporting, the wellness practitioners he is connecting, and the planet as a whole. By removing accessibility barriers, connecting with a company directly through your pre-existing community, and introducing wellness programs into workplaces, you too can support your business more collaboratively and have a positive impact on your lead generation.
Have you ever considered sharing your offerings with a small, medium, or large company? How does your wellness business work to have a positive impact on the people, purpose, and planet you serve? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter
Follow Ash on LinkedIn | Twitter
Next Episode
Build Your Freedom Business: A Step-By-Step Guide with Natalie Sisson
Freedom is one of the primary reasons many of us choose to go into business for ourselves, but it doesn’t happen on its own. The reality is that living life and building a business of freedom requires an intentional approach.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
- How to define what freedom looks like for you and how to go after it (5:48)
- Exercises to help you narrow in on your perfect day and the one thing you want to focus on (12:15)
- Tips for avoiding the ‘when then’ trap and setting realistic daily milestones (22:40)
- The importance of identifying your high value and low-value tasks and what is going to move you towards your goals (29:17)
- How Natalie took a three-month sabbatical from her business and how it impacted her life and business (35:10)
Building Your Business To Fit Your Lifestyle
Natalie Sisson was working in the corporate world when she realized that a traditional 9-5 wasn't what she wanted to do with her life. She now runs her own business which helps women get paid to be themselves by tapping into their skills, expertise, and knowledge to build thriving online businesses that fit into your unique lifestyle and version of freedom.
What Does Freedom Mean To You?
Have you ever stopped to ask yourself what would constitute your ‘perfect day’? Natalie believes in working backward to intentionally build your version of freedom into your days, weeks, months, and years so that you can live your version of freedom.
While your idea of freedom will change depending on which stage of your life and business you are in, getting clear on what freedom means to you, and how you can take small incremental steps to achieve that freedom, is crucial. Do you desire to travel full time? A 20-hour workweek? How about a sabbatical once a year? Whatever your version of freedom is, it is essential for you to identify it, choose it, and honor your decision for your own wellbeing and the longevity of your business.
Turning Your Goals Into Reality One Day at a Time
Once you have decided what freedom looks like to you, you need to adopt a methodology to turn your dreams into reality one day at a time. By breaking your version of freedom down to manageable and feasible pieces, you can take your ‘big ass goal’ and work towards it every day, week, month, and year.
Natalie believes that success should not just be measured in your profit. By aligning your business to your personal goals you can move towards them in a way that stands true to you and will eventually serve everyone in the long run. Freedom is truly all about the power of choice and making the decisions that serve you and others, and the more organized and disciplined you can be, the more freedom you will have.
What does freedom look and feel like to you? How could you implement small steps daily to achieve your ‘perfect day’? Share your thoughts on freedom with me in a voice memo here.
Links & Resources
Life Pilot Program
Follow Natalie on Instagram | Facebook | Twitter | YouTube | Pinterest | LinkedIn
The ONE Thing by Gary Keller and Jay Papasan
Deep Work by Cal Newport
Seanwes Website
Related Episodes
BBWB 024: How To Embrace the Seasons of Your Life & Business with Juju Hook
BBWB 018: How Business Growth Is Tied To Personal Growth with Stephanie Bellinger
Come say hi to Jeremy on Twitter |
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